Mintel’s bi-annual Report delves into the UK foodservice market, exploring menu trends across various eateries, including full-service restaurants, limited-service restaurants (QSRs like coffee shops, fast food outlets, and takeaways), pubs, and bars.
This edition identifies six key cuisine trends shaping the Autumn/Winter 2024/25 season. We leverage a combination of data sources for these insights, including:
By combining data from both foodservice and retail sectors, along with social media trends and industry innovation, this report provides a comprehensive view for both foodservice operators and food manufacturers.
American Heatwave: Over half of of British adults have ordered or are interested in ordering Southern United States (eg Kentucky, Louisiana) cuisines. As more consumers seek bold and fiery flavours, the emphasis on Southern United States culinary traditions is increasing. This trend is part of a broader desire for contrasting textures and rich, exhilarating dining encounters that go beyond the mundane.
Purchase the full report to learn more about the American Heatwave trend and the five other menu trends shaping the UK’s foodservice industry. Readers of this report may also be interested in Mintel’s extensive library of foodservice market reports.
This report was written by Trish Caddy, Mintel’s Associate Director – Foodservice. Trish Caddy currently writes a range of UK foodservice reports and has been called upon by some of UK’s leading media to comment on key insights and trends shaping the UK eating-out market. Prior to joining Mintel, Trish worked as a chef in London.
The dining scene is constantly evolving, as consumers look for dining experiences that cater to taste, nostalgia, and unique cooking methods.
Trish Caddy
Associate Director – Foodservice
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