2023
9
UK Menu Trends Market Report 2023
2023-02-16T03:10:13+00:00
OX1155353
2195
160601
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Report
en_GB
“The UK foodservice market caters to both nostalgic and adventure-seeking consumers. On the one hand, they crave for foodservices to go back to their roots and focus on tried-and-tested recipes…

£ 2,195 (Excl.Tax)

Description

The UK Menu Trends Market Report 2023 examines and discusses the latest foodservice industry trends, the impact of rising costs on consumers’ attitudes towards eating out and takeaway menus, and menu innovation. This report covers market drivers, menu launch activity, and annual changes in foodservice market consumer behaviour, and is primarily from Mintel’s exclusive primary research.

Foodservice Market Overview

Rising costs are impacting consumers’ decision-making process when it comes to dining habits. If needing to save money, UK adults are most likely to order takeaways less and dine out less often. Only 9% of consumers wouldn’t change anything in terms of their dining habits, if they needed to save money.

There is also a difference in response to rising costs between age groups. While over-55s would consider dining out less often, younger consumers would cut back on takeaways and trade down to value items and/or cheaper foodservices. Although some of the negative impact of inflation on market value will be offset by the rise in average order value, sales will become hard-earned.

Menu Trends and Opportunities

‘Foodie-ism’ has fuelled the trend for new foods or flavours, with young people most likely to identify as a ‘foodie’. This presents an opportunity for targeted menu innovation as these groups are most likely to pursue newness when it comes to menus.

Low-income earners are less likely to look for something new when eating out, unlocking an opportunity for more accessibly priced new items. Some brands are already setting the trend for adding new affordable flavour ranges, and more can follow suit to provide options for this consumer group.

One in three meat eaters who have reduced or limited the amount of red meat/poultry that they eat are classed as the ‘most adventurous’ eaters. This provides an opportunity to cater to this adventurous flexitarian consumer base by adding re-imagined flavours that bring an element of surprise.

  • Dining trends: 78% of consumers agree that eating familiar dishes is comforting.
  • Takeaway statistics: 51% of 16-34 year olds would order a takeaway at one restaurant over another if low-cost menu items were available.
  • Eating out statistics: 32% of those who describe their financial situation as ‘healthy’ look for something new when eating out most or all of the time.

Future Menu Trends

As the flexitarian diet becomes entrenched into the British lifestyle, dishes that feature meat substitutes will translate to value items at the lower end of the foodservice market, while a quality positioning of British ingredients (e.g. farm-to-table) will fare well in the premium market.

In addition to the almost half of meat eaters who reduced the amount of red meat or poultry in the 6 months up to November 2022, a further 18% are interested in reducing/limiting the amount of red meat or poultry they eat in the future. Younger consumers are the group most likely to be encouraged to try meat-free dishes.

To discover more about UK Menu Trends, read our UK Eating Out Market Review, or take a look at our extensive Foodservice Market Research.

Quickly Understand

  • The impact of the cost-of-living crisis on eating out, with a focus on menu trends
  • Changes in consumers’ preferences when eating out or ordering takeaway
  • Ways that foodservice operators can encourage consumers to visit/use them over others
  • Opportunities to cater to three different types of eaters – the most adventurous, somewhat adventurous and least adventurous

Covered in this Report

Products: This Report looks at menu trends in the foodservice market and developments in on- and off-premise preferences in the UK.

Brands: Tapas Brindisa, Crocadon, Roll Baby by Farm Girl, Greggs, The Hummingbird Bakery, Pizza Pilgrims, We Are Vegan Everything (WAVE), Laros, Pret A Manger, El Capo, MyMakan, Island Poké, JD Wetherspoon, and more.

Expert Analysis from a Foodservice Specialist

This report, written by Trish Caddy, a leading foodservice analyst, delivers in-depth commentary and analysis to highlight current menu and foodservice trends, and add expert context to the numbers.

The UK foodservice market caters to both nostalgic and adventure-seeking consumers. On the one hand, they crave for foodservices to go back to their roots and focus on tried-and-tested recipes with a sense of nostalgia. On the other hand, consumers still have a taste for new cuisines, unlocking opportunities for operators to tempt them with a diverse and innovative menu.

Trish Caddy - Research AnalystTrish Caddy

Principal Analyst, Foodservice

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The outlook for menu trends
              • Now
                • Next
                  • Future
                    • The market
                      • Rising costs impact consumers’ decision-making process
                        • Figure 1: Impact of rising costs on consumer behaviours, 2022
                      • Foodie-ism fuels the trend for new foods or flavours
                        • Figure 2: Foodie-ism attitude, 2022
                      • Companies and brands
                        • Provenance
                          • Farm-to-fork
                            • Single-item
                              • The consumer
                                • Flexitarianism continues to grow
                                  • Figure 3: Annual changes in dietary preferences, 2020-22
                                • The continuing popularity of foodservices
                                  • Figure 4: Annual changes in eating out participation, 2020-22
                                • Dine-in occasions continue to grow across all meal times
                                  • Figure 5: Popular meal times for eating in, 2020-22
                                • Demand for takeaway services continues
                                  • Figure 6: Popular meal times for ordering takeaway, 2020-22
                                • Foodservice consumers are relatively adventurous eaters
                                  • Figure 7: Frequency of trying something new, 2022
                                • Healthfulness takes a back seat while more are eating adventurously
                                  • Figure 8: Key factors when eating in/ordering takeaway, 2022
                                • Polarisation between comfort and adventure spurs innovative menu engineering
                                  • Figure 9: Attitudes towards menu trends, 2022
                              • Issues and Insights

                                • Impact of rising costs on menu trends
                                  • Impact of foodie-ism on menu trends
                                    • Impact of flexitarianism on menu trends
                                    • Market Drivers

                                      • Rising costs impact consumers’ decision-making process
                                          • Figure 10: Impact of rising costs on consumer behaviours, 2022
                                        • Foodie-ism fuels the trend for new foods or flavours
                                            • Figure 11: Foodie-ism attitude, 2022
                                          • Inflation is the key concern for consumers and brands…
                                            • …and despite government support, energy prices are still a major concern
                                              • Rising interest rates mean that the pressure will move up to middle- and higher-income households
                                                • High inflation and rising interest rates will compound the impact of the slowing recovery
                                                  • Consumer spending power will be curbed
                                                    • Unemployment is at a near-50-year low
                                                      • Consumers’ financial wellbeing has fallen from the highs of 2021…
                                                        • Figure 12: Household financial wellbeing index, 2016-22
                                                      • …and most people are feeling the effects of price rises
                                                      • Launch Activity and Innovation

                                                        • Menu trends
                                                          • Provenance
                                                            • Farm-to-fork
                                                              • Comfort food
                                                                • Single-item
                                                                  • Veganism
                                                                    • Marketing trends
                                                                      • Deals
                                                                        • Sharing plates
                                                                          • Muslim-friendly
                                                                          • Annual Changes in Dietary Preferences

                                                                            • Flexitarianism continues to grow
                                                                                • Figure 13: Annual changes in dietary preferences, 2020-22
                                                                                • Figure 14: Key factors when eating in/ordering takeaway, by dietary preferences, 2022
                                                                              • Flexitarians are most adventurous
                                                                                • Figure 15: Types of eaters, by dietary preferences, 2022
                                                                            • Annual Changes in Eating Out Participation

                                                                              • The continuing popularity of foodservices
                                                                                  • Figure 16: Annual changes in eating out participation, 2020-22
                                                                              • Annual Changes in Meal Times

                                                                                • Dine-in occasions continue to grow across all meal times
                                                                                    • Figure 17: Popular meal times for eating in, 2020-22
                                                                                  • Demand for takeaway services continues
                                                                                      • Figure 18: Popular meal times for ordering takeaway, 2020-22
                                                                                  • Types of Eaters

                                                                                    • Foodservice consumers are relatively adventurous eaters
                                                                                        • Figure 19: Frequency of trying something new, 2022
                                                                                    • Ways to Encourage Visits

                                                                                      • Healthfulness takes a back seat while more are eating adventurously
                                                                                          • Figure 20: Key factors when eating in/ordering takeaway, 2022
                                                                                        • Strong value propositions broaden foodservices appeal – TURF analysis
                                                                                            • Figure 21: TURF Analysis – Key factors when eating in/ordering takeaway, November 2022
                                                                                        • Attitudes towards Menu Trends

                                                                                          • The polarisation between comfort and adventure…
                                                                                            • Figure 22: Attitudes towards comfort and adventurous foods, 2022
                                                                                          • …spurs innovative menu engineering
                                                                                              • Figure 23: Attitudes towards trying new cuisines, 2022
                                                                                            • Difference between taste and quality in consumer perceived value
                                                                                                • Figure 24: Attitudes towards quality of ingredients, 2022
                                                                                              • Strategies for value-based pricing
                                                                                                  • Figure 25: Attitudes towards value for money, 2022
                                                                                                • Buffet is appealing. So is a single-item format
                                                                                                    • Figure 26: Attitudes towards dining formats, 2022
                                                                                                  • Consumer preference for a well-balanced meal
                                                                                                      • Figure 27: Attitudes towards a well-balanced meal, by age groups, 2022
                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                      • Abbreviations
                                                                                                        • Consumer research methodology
                                                                                                          • TURF analysis Methodology
                                                                                                            • Figure 28: TURF Analysis – Key factors when eating in/ordering takeaway, November 2022

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