With long-term MNP relationships common, brands need to shake consumers out of their inertia with eye-catching personalised perks, while doubling down on network resilience.
Joe Birch, Senior Technology and Leisure Analyst
This Report covers the state of play of the UK mobile network providers market, including the ‘Big Four’ and the MVNO (mobile virtual network operators). The Big Four refers to EE, O2, Vodafone and Three whilst the likes of giffgaff, Sky Mobile and Tesco Mobile are classed as MVNOs as they run off the networks provided by the Big Four.
Payments for mobile phones can be made in three ways. The pay-as-you-go (PAYG) system involves the user continuously topping up their call minutes, SMS (short message service) and data allowance, without any long-term agreement with the provider. However, consumers need to pay the full price for the phone upfront.
The second option is by paying off the phone in instalments with a contract over a certain period of months – the most common being 24 months
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