Stay ahead of the curve and future-proof your business with Mintel’s UK Concerts and Music Festival Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviours affecting your business. Get a 360° view of the music concerts and festivals market, including music festival market size, market share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Buoyed by a strong post-pandemic revival, attendance and spending on music concerts and festivals have risen sharply over the past two years, in spite of the cost of living crisis.
Underneath the surface level of growth, however, the music festival market is seeing contradictory behaviour patterns. Demand for higher-priced, large-scale events and VIP ticketing has soared, alongside a more vulnerable grassroots and independent music sector. This growing ‘two tier’ split poses a threat to the long-term sustainability of the sector.
Never too old to rock and roll
Over-55s account for a fifth of all concert-goer. The affluent and expanding older population represents an opportunity for live music – helped by the continuing rise in ‘heritage’ acts with Boomer appeal.
Overseas music fans
With many major artists launching international tours, European or US city breaks centred around a live performance can offer big opportunities for travel brands partnering with promoters and venues. ‘Guaranteed warm and dry festivals’ are also likely to be attractive to those scarred by memories of a soggy British summer.
Purchase our UK Music Concerts and Festivals Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Competitive Socialising Market Report, or our range of Leisure Time Market Research.
John has worked for Mintel since 2005, researching and writing reports on UK travel and leisure markets. Previously he worked for Deloitte as the research manager of their tourism, hospitality and leisure practice. He has a first-class BA in History and a postgraduate Library/Information Management qualification.
Gen Zers and Millennials are prioritising spend on ‘must-see’ major events, while affluent older music fans offer growing opportunities.
John Worthington
Senior Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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