The UK National Newspapers report identifies consumer attitudes towards rising inflation, newspaper circulation, and digital newspaper subscribers in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the National Newspapers market in the UK.
The ongoing decline in print circulation is causing national newspapers to become more reliant on digital subscription and membership-based models. However, just over half of these individuals subscribed for the first time in the 12 months to February 2022, indicating growing acceptance of this type of business model.
Rising inflation is having a significant impact on UK national newspaper publishers, with increasing operational costs negatively impacting margins on the sale of print editions. This is causing publishers to consider additional cover price increases, which will dissuade more consumers from purchasing print editions and further accelerate the trend toward digital.
Scepticism about the trustworthiness of national newspaper titles could hurt consumer demand for their content, and cause people to become even more reliant on other types of online news sources like the BBC.
Male readers of online newspapers are more likely than women to be registered with a national newspaper for free (39% vs 28%) and nearly twice as likely to have a paid digital subscription (40% vs 22%). This indicates there is a considerable opportunity for publishers to boost overall digital subscriptions and membership rates by incorporating more content and features that would appeal particularly to female audiences.
Read on to discover more details or take a look at all of our UK Media market research
Newspapers: The Daily Telegraph, Financial Times, Daily Mail, The Guardian, The Independent, i, The Times, Daily Express, Independent on Sunday, The Observer, The Sunday Telegraph, The Sunday Times, iWeekend, The Mail on Sunday, Sunday Express, The Sunday Post, Daily Star, Daily Record, The Sun, The Sun on Sunday, Daily Star Sunday, Sunday People, Sunday Mail, Sunday Mirror, BBC News, Sky News, The Mirror, HuffPost, Reach, TalkTV.
This report, written by George Zaborowski, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although Mintel research indicates that there will be a core group of loyal print national newspaper readers for many more years to come, the trend toward digital could accelerate further over the next several years. The expansion of the proportion of people comfortable with consuming news online, the rising cost of producing print titles, the decline in print advertising, and the forthcoming introduction of new pro competition laws that will reduce the dominance of Google and Facebook in digital advertising will act as incentives for national newspaper publishers to focus more heavily on the development of digitally based content and business models.
George Zaborowski
Senior Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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