The UK Natural and Organic Toiletries Market Report identifies consumers’ attitudes towards natural and organic personal care products, retail channels used to purchase natural and organic BPC products and the impact of the cost of living on the natural and organic personal care market. This report covers the UK organic personal care market size, market forecast, market segmentation and UK natural and organic personal care market trends.
Due to the cost of living crisis, price sensitivities in the natural and organic personal care market are expected to heighten, seeing a more selective approach when purchasing grooming products. This means that budget-focused NPD and mass-market products will need to provide quality as well as value to ensure they attract a wider audience. Meanwhile, more premium brands in the organic and natural BPC market will need to justify their price points accordingly.
A threat to the organic and natural BPC market is unclear identification, both on-pack and in-store, which will subdue sales as discovery can be challenging, and consumers are looking for shortcuts to aid their decision making when buying skincare products.
The rising cost of living will drive cautious spending behaviours in the organic and natural BPC market. They will seek brands that are transparent about ingredients. To boost consumer spending, brands will need to innovate to produce products supported by scientific claims, have sustainable packaging and ingredients, and have a wellbeing focus.
The growing demand for sustainability in the BPC market means that development in biotech innovation could push the organic and natural BPC market into becoming first-choice options for BPC consumers. Technologies like blockchain and AI will improve brand authenticity, further ingredient education and help consumers locate the right natural and organic BPC products for their needs.
To discover more about the UK Natural and Organic Toiletries Market Report 2022, read our UK Skincare Ingredients and Format Trends Market Report 2021, or take a look at our extensive Beauty and Personal Care Market Research.
Brands: Simple, The Body Shop, Herbal Essences, Clairol Natural Instincts, Aveeno, Dove, WaterWipes, Natracare, Cantu, Baby Dove, Mooncup, Aveeno Baby, Nivea (Nivea Men), Urang, Inika, Youth to the People, Clarins, Estée Lauder, L’Occitane, Cosm’Etika, Mádara Cosmetics, Kjaer Weis, Neal’s Yard Remedies, NakedCo., Gisou, Christophe Robin, Khadi Natural Cosmetics, Sana Jardin, Edeniste, Aurelia, Kopari, Elsa’s Organic Skin Food, Neom Organics, Agent Nateur, Scientia, Glow Recipe, Saie, The Beuaty Crop, Pai.
Products: Colour cosmetics, deodorants and body sprays, fragrances, haircare, shaving and depilatories, skincare, soap, bath and shower products, babies and children’s personal care products
This report, written by Shiyan Zering, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends in the UK natural and organic BPC market and add expert context to the numbers.
While value sales of organic health and beauty products have continued to rise, inflation and the growing importance of sustainability could threaten demand for natural/organic BPC going forward. As price sensitivities grow, value-focussed NPD can dissuade consumers from moving away from natural/organic BPC. Meanwhile, science will play an integral role to build trust in the sustainability of natural/organic BPC products, as well as the efficacy of these products.”
Shiyan Zering
BPC & OTC Research Analyst
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