2023
9
UK News Consumption Market Report 2023
2023-05-04T04:04:48+01:00
OX1156411
2195
163037
[{"name":"Media and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing"}]
Report
en_GB
“Many people are looking for greater coverage of the climate crisis from news sources. Young women, a demographic that is comparatively less engaged with news content, are particularly inclined to…

UK News Consumption Market Report 2023

£ 2,195 (Excl.Tax)

Description

The way that UK consumers are engaging with news is changing. Mintel’s UK News Consumption Market Report helps you to understand these changes, and details the best ways to overcome the upcoming challenges in the UK news market. Our report is packed with consumer-led market intelligence, analysis of UK news consumer trends, and the latest consumer spending habits.

In this report, you’ll find insight and information about:

  • The sources people use to follow the news.
  • Key innovations across news providers.
  • People’s news consumption habits, including daily time spent following the news.
  • Consumer satisfaction with the coverage of different news topics.
  • Consumers’ attitudes towards news providers and innovations.

UK News Market Overview

Engagement with news is high due to crucial news events such as the climate crisis. However, the cost-of-living crisis presents a challenge for news providers in regards to monetisation. This, combined with social media, has made consumers less inclined to pay for news content.

UK News – Consumer Habits

Even though TV news remains the most common source of news, consumers are continuing to shift online and towards social media. This is particularly the case with Gen Z and Millennials. Many younger people are now trusting social media personalities for news content over traditional journalists.

  • UK news market segmentation: 75% of female news consumers aged 16-24 are spending less than half an hour on news content daily, compared to 57% of men of the same age group.
  • UK news consumer attitudes: 19% of UK news consumers aged 65+ think print newspapers are the best news source, compared to 5% of 16-24 year olds.
  • UK news consumer behaviour: In February 2023, 67% of UK news consumers used television news to keep them updated.
  • UK news consumer spending habits: Only 8% of UK news consumers are paying more on news content compared to last year.

UK News Market – What’s Next?

The shift away from traditional news media and onto online and social media is likely to continue, so news publishers will need to ensure they are utilising these platforms fully. To learn more about the opportunities and innovations in the UK news market, purchase our full report to discover our expert analysts recommendations to stay ahead of the curve and future-proof your business.

For a closer examination of social media in news consumption, take a look at Mintel’s UK Social Media: News Market Report.

Popular News Brands and Products Covered in this Report

Products: Television news, Newspapers, Magazines, News websites/apps, Radio, Social media.

Brands: The Guardian, The Daily Telegraph, Daily Mail, Daily Express, The Sun, Daily Mirror.

Expert Analysis from a Specialist in the UK Media Sector

This report, written by Rebecca McGrath, Associate Director for Media and Technology, delivers in-depth commentary on the UK news sector, and adds expert context to the numbers.

Many people are looking for greater coverage of the climate crisis from news sources. Young women, a demographic that is comparatively less engaged with news content, are particularly inclined to feel there is not enough coverage of this issue.

 

Rebecca McGrath
Associate Director for Media and Technology

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for news brands
              • Figure 1: Category outlook, 2023-27
            • The market
              • Percentage of consumers in healthy financial position reaches lowest point for over four years
                • Shifts in advertising spend presents challenges for news formats
                  • Figure 2: Advertising spend across media types, 2018-22
                • AI presents opportunities and challenges for news providers
                  • Companies and brands
                    • New BBC news channel to launch
                      • Reach takes newsletter-first approach with regional titles
                        • The consumer
                          • TV remains people’s primary source of news
                            • Figure 3: News sources, 2023
                          • Newsletters can be a key way to engage those with limited time for news
                            • Figure 4: Daily time spent following the news, 2023
                          • Cost of living crisis presents new challenges for news organisations
                            • Figure 5: Expenditure on news content, 2023
                          • Young women are looking for more climate crisis coverage
                            • Figure 6: Coverage of different news topics, 2023
                          • Many believe the BBC to be more balanced than all other sources
                            • Figure 7: Attitudes towards news sources, 2023
                          • Stress can turn people away from news publishers
                            • Figure 8: Attitudes towards news, 2023
                          • VR news still has potential
                            • Figure 9: Attitudes towards VR news, 2023
                        • Issues and Insights

                          • Social media should be thought of as the endgame for news as well as a traffic driver
                            • Greater climate coverage and time-saving features should help news organisations engage younger women
                              • AI presents challenges and opportunities for news providers
                              • Market Drivers

                                • The five-year outlook for news brands
                                  • Figure 10: Category outlook, 2023-27
                                • Percentage of consumers in healthy financial position reaches lowest point for over four years
                                  • News subscriptions remain niche as consumers reduce spend on news
                                    • Figure 11: Impact of cost of living crisis on newspapers and magazines, 2022
                                    • Figure 12: Use of newspaper and magazine subscriptions, 2022
                                  • Shifts in advertising spend impacts revenues for news organisations
                                    • Figure 13: Advertising spend across media types, 2018-22
                                  • Print publishers face soaring costs
                                    • COVID has long term impact on print publications
                                      • Figure 14: Print newspaper and magazine purchasing, 2022
                                      • Figure 15: Free newspapers and magazines, 2022
                                    • AI presents opportunities and challenges for news providers
                                    • Regulatory and Legislative Changes

                                      • Gary Lineker controversy leads BBC to review social media policy
                                        • Digital Markets, Competition and Consumer Bill to be introduced to parliament
                                        • Launch Activity and Innovation

                                          • New BBC news channel to launch
                                            • The Independent adds environmental brand score to help readers make climate-friendly choices
                                              • Newspapers have first articles written in AI
                                                • Kuwait News introduced AI news presenter
                                                  • Reach takes newsletter-first approach with regional titles
                                                    • More news based social media platforms are launched
                                                      • Post News looks to micropayments to make money for publishers
                                                        • News app artefact hopes to give people more control over their personalised content
                                                          • Mail Metro Media improve vertical video functionality
                                                            • Reach to launch dedicated US operations
                                                              • DMGT signs up to Google Showcase
                                                              • Advertising and Marketing Activity

                                                                • National newspaper adspend up in 2022
                                                                    • Figure 16: Total above-the-line, online display and direct mail advertising expenditure by national newspapers, 2018-22
                                                                    • Figure 17: Top 10 advertisers in the national newspaper market, 2018-22
                                                                  • Adspend continues to shift towards digital platforms
                                                                    • Figure 18: Proportion of total above-the-line, online display and direct mail advertising expenditure on national newspapers, by media type, 2018-22
                                                                  • Nielsen Ad Intel coverage
                                                                  • Brand Research

                                                                      • Brand map
                                                                        • Figure 19: Attitudes towards and usage of selected brands, 2023
                                                                      • Key brand metrics
                                                                        • Figure 20: Key metrics for selected brands, 2023
                                                                      • Brand attitudes: The Guardian is seen as consistently high quality
                                                                        • Figure 21: Attitudes, by brand, 2023
                                                                      • Brand personality: The Daily Mail is viewed as accessible
                                                                        • Figure 22: Brand personality – Macro image, 2023
                                                                      • The Sun is associated with being low-brow
                                                                        • Figure 23: Brand personality – Micro image, 2023
                                                                      • Brand analysis
                                                                        • The Guardian is the most trusted brand
                                                                          • The Daily Telegraph is seen as exclusive
                                                                            • The Daily Mail has the most committed readership
                                                                              • The Daily Express lacks any standout features
                                                                                • The Sun’s greatest appeal is its entertainment
                                                                                  • The Daily Mirror’s main strengths are entertainment and being accessible
                                                                                  • News Sources

                                                                                    • TV remains people’s primary source of news
                                                                                      • Figure 24: News sources, 2023
                                                                                      • Figure 25: Repertoire of types of news sources used in the last month, 2023
                                                                                    • Social media should not simply be considered a way to drive people to news websites
                                                                                      • Vertical video has grown in importance for publishers
                                                                                        • Figure 26: Use of news sources in previous month, by age, 2023
                                                                                      • One in four younger people think social media is the best news source for understanding a story
                                                                                        • Figure 27: Best news source, 2023
                                                                                        • Figure 28: Perception of best news source, by age, 2023
                                                                                    • Time Spent on News

                                                                                      • Newsletters can be key way to engage those with limited time for news
                                                                                        • Figure 29: Daily time spent following the news, 2023
                                                                                    • Expenditure on News Content

                                                                                      • Cost of living crisis presents new challenges for news organisations
                                                                                        • Figure 30: Expenditure on news content, 2023
                                                                                      • At-home workers are more likely to spend money on news
                                                                                        • Figure 31: Expenditure on news content, by working locations, 2023
                                                                                      • Stark gender gap in expenditure on news content among young people
                                                                                        • Figure 32: Expenditure on news content, by gender and age, 2023
                                                                                    • Coverage of News Topics

                                                                                      • Young women are looking for more climate crisis coverage
                                                                                        • Figure 33: Coverage of different news topics, 2023
                                                                                      • Gen Z have a more international interest
                                                                                        • Figure 34: Perception of coverage of news topics among Gen Z, 2023
                                                                                      • Offering greater practical financial advice can attract people struggling with the cost of living crisis
                                                                                        • Caution should be shown with coverage of celebrities and royals
                                                                                        • Attitudes towards News

                                                                                          • Many believe the BBC to be more balanced than all other sources
                                                                                            • Figure 35: Attitudes towards news sources, 2023
                                                                                          • Social media personalities are becoming trusted sources of news
                                                                                            • Stress can turn people away from news publishers
                                                                                              • Gaming can be used as a way to keep people engaged without stress
                                                                                                • Figure 36: Attitudes towards news, 2023
                                                                                              • VR news still has potential
                                                                                                • Figure 37: Attitudes towards VR news, 2023
                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                • Abbreviations
                                                                                                  • Consumer research methodology

                                                                                                  About the report

                                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                                                  *databooks not available with UK B2B Industry reports.

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