Stay ahead of the curve and future-proof your business with Mintel’s UK News Consumption Market Report 2024. Our full report is packed with consumer-led market intelligence, news consumption trends, and a market analysis. Get a 360° view of media consumption UK, including a forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s media consumption report shows that the cost of living crisis has presented significant challenges for publishers, with brands limiting advertising spend and consumers more reluctant to subscribe.
As households’ financial situation slowly improves it will help provide a boost to publishers, many of which have struggled ever since the decline of print.
This Report explores the methods UK residents use to consume news content, including TV, newspapers, magazines, news websites/apps, radio, and social media.
This report was written by Rebecca McGrath, Associate Director. Rebecca writes Mintel’s media reports, analysing consumer trends and using these to provide market insight. Her specialist areas include news consumption habits, social media, and TV viewing habits. Rebecca has a BA (Hons) in Politics and American Studies from the University of Nottingham.
Our analysis of news consumption trends show that Gen AI features are set to shift how people obtain information, creating challenges as well as opportunities for news providers.
Rebecca McGrath
Associate Director – Media and Technology
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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