"Newspapers must focus on digital experience and fact-checking to engage young readers, while magazines must leverage their brand and embrace a wider range of media and events."
Adrian Reynolds, Associate Director
| Report Attributes | Details |
|---|---|
| Published Date | November 2025 |
| Report Author | Adrian Reynolds, Associate Director |
| Measurement Metrics | Average circulation of newspapers, magazines |
| Consumer Data | 2,000 internet users aged 16+, July 2025 |
| Consumer Survey Questions | Readership of magazines and newspapers (print vs digital), Purchase habits, Reading devices, Attitudes towards newspapers, Attitudes towards magazines |
| Leading UK Newspapers (by average circulation, September 2025) | Metro (free), Daily Mail, Mail on Sunday, Daily Mirror, Sunday Mirror, The i Paper |
| Leading UK Magazines (by average circulation) | Tesco Magazine, The Economist, TV Choices, Waitrose & Partners Food, The RSPB Magazine, What’s on TV |
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