"Explore emerging trends and territories within real consumer behaviour, obtaining actionable and predictive direction to drive winning innovation strategies."
Tylo Paredes, Insights Associates
The insights in this report draw on Black Swan Data’s social prediction technology to surface detailed opportunity areas, known as Trend Territories, in the UK non-alcoholic beverages category, based on using AI to analyse millions of consumer conversations.
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We provide the expert insights you need to make the right decisions and drive winning innovation.
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