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- UK Nursery and Baby Equipment Retailing Market Report 2022
UK Nursery and Baby Equipment Retailing Market Report 2022
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The UK Nursery and Baby Equipment Retailing report identifies consumer attitudes towards gifting occasions, baby equipment buying behaviours, and second-hand baby equipment in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Nursery and Baby Equipment Retailing market in the UK.
The nursery and baby equipment retail sector has had a tumultuous few years with economic uncertainty and a shift towards second-hand buying impacting spending in the sector. While purchasing levels remained stable, with a total of 98% of parents-to-be buying items, some will have traded down and turned to discounters and online retailers to find the best deals.
As such, rising consumer prices and the cost of living are expected to be the biggest downward pressures on the market going forward. Buying nursery and baby equipment for a new baby is expensive and parents will be tightening budgets and looking for flexible ways to afford all of the essentials.
Transport categories, such as car seats/booster car seats, fell sharply as restrictions reduced mobility and the need to leave the home – which in turn affected spending from first-time parents as well as parents looking to upgrade or replace existing models.
The value-driven mindset will help accelerate the adoption of circular shopping options. Indeed, parents also showed an interest in exchanging used items with retailers for discounts. At times when economic factors are uncertain, the nursery and baby equipment market will need retailers to capture demand beyond discounts to offer alternative means for parents to keep spending in ways that won’t erode profit margins and lead to the market contracting any further.
Read on to discover more details or take a look at all of our UK Retail market research
Products: Safety gates, stair gates, fireguards, baby monitors, plug blocks, fridge locks, cots, cribs, Moses baskets, bedding, highchairs, booster seats, baby changing units, playpens, mattresses, bouncers, swings, rocker chairs, bottles, sterilisers, soothers, changing bags, mats, baths, bath accessories, potties, trainer toilet seats, prams, pushchairs, buggies, convertibles, harnesses, papooses, baby carriers, parasols, sun canopies, rain covers, insect nets, foot muffs, liners, bag clips, seats, car booster seats, hipseats.
Brands: Boots (Mothercare), John Lewis, Toys ‘R’ Us, Cybex, Juno, Owlet Baby Care, Happiest Baby, Cradlewise, Joie, Mamas & Papas, Tell Me Baby, Fisher Price, Tomy, Silver Cross, Amazon, Discount Pram Centre, Smyths Toy Superstores, Jan Stewart Pram & Nursery, Baby Planet, Bugaboo, Baby Thingz, Stokke, Cosatto, Dorel, Baby Jogger Co, Aldi, Mattel, Marks & Spencer, Lidl, Chicco, Britax Excelsior, Venicci.
This report, written by Emily Viberg, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The nursery and baby equipment retail sector has had a tumultuous few years as leading retailers such as Babies ‘R’ Us departed from the UK and heavy discounting flooded the market. The pandemic has only served to worsen these issues, giving the market little time to recover. At a time when economic confidence is wavering, parents will be tightening budgets and second-hand buying will appeal to parents focusing on value.
Emily Viberg
Retail Analyst
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