UK Online Beauty and Personal Care Retailing Market Report 2025
2025-11-28T16:02:51+00:00
REP1A74DADE_E74D_48D2_A8BB_F8E26D4D527B
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Report
en_GB
The online BPC retail market has seen strong growth in recent years, rising by 7% in 2025. Boots is the market leader, while Amazon is the largest non-specialist. The market…
UK
eCommerce
Health and Beauty Retail
simple
UK Online Beauty and Personal Care Retailing Market Report 2025
"Online demand for BPC products will continue to grow, driven by social commerce, fulfilment evolution, and AI-powered tools elevating the shopping experience."
UK Online Beauty and Personal Care Retail Market – Trends and Insights
The UK online beauty retail market has seen strong growth in recent years, rising by 7% in 2025. Boots is the UK market leader, while Amazon is the largest non-specialist.
The UK online BPC retail market is becoming increasingly fragmented, with rising competition from smaller online-only players, and continued high investment from established retailers, both specialists and non-specialists.
Social media plays a pivotal role in product discovery and turning inspiration into sales. Advances in social commerce capabilities, particularly on TikTok, have made the channel an increasing competitor to traditional online sites.
AI is also disrupting the online market, becoming increasingly used for personalisation with consumers willing to share detailed personal information in exchange for tailored experiences and recommendations.
To build trust, clear communications about product ingredients and suitability should be a key part of brands’ social media content. Meanwhile, when implementing AI tools, it is essential to be transparent about information sources and data protection.
Key Issues Covered in the Report:
The current size and five-year forecast of the online UK BPC retailing market
Key players in the market and how they are performing and innovating
The perceived benefits of buying BPC products online over in-store
What BPC products are bought online, along with how and where they are bought
The influence of social media on BPC buying behaviours
Drivers that motivate consumers to look beyond price, including the role of personalisation
Report Attributes
Details
Published Date
November 2025
Data Range
2019-2030
Measurement Metrics
Revenue in £
Country Focus
United Kingdom (UK)
Consumer Data
2,000 internet users aged 16+, August 2025
Number of Pages
54
Market Segmentation
Beauty, Makeup and Colour Cosmetics, Nail Care, Fragrances, Skincare, Personal Care, Haircare, Bodycare, Hair Removal, Everyday Toiletries (such as Oral Hygiene, Bathing, and Deodorants), BPC Accessories, Hair and Makeup Brushes, Hair Styling Tools, Beauty and Dental Tools.
Leading Companies
Boots, Amazon, THG Beauty, Tesco, Superdrug, John Lewis, Sephora UK, J. Sainsbury, Space NK, Asda, LookFantastic, Shein, Viktor&Rolf, La Roche-Posay, Dermalogica, Caudalie, L’Oréal Paris, Maybelline, Essie, Sol de Janeiro, No7, P.Louise, Made by Mitchell, SheGlam, Kiehl’s, Dove, The Ordinary, Cerave, and indu.
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EXECUTIVE SUMMARY
What you need to know
Outlook for online beauty and personal care retailing
Opportunities
Personalisation to become a new metric of convenience
Win in social commerce by standing out and building trust
Imperfect products perfectly positioned to attract more shoppers
THE MARKET
Snapshot – market size and forecast
Social media a growth driver, but misinformation demands attention
Counterfeits are a growing concern
Balance the excitement of online AI innovation with transparency
Small-size samples offer big opportunities, but also challenges
Online BPC sales forecast to grow 39% between 2025 and 2030
Leading retailers selling BPC products online: revenues
Leading retailers selling BPC products online: market shares
Other data source methodologies
Nielsen Ad Intel coverage
Snoop SpendMapper methodology
Abbreviations and terms
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