UK Online Grocery Retailing Market Report 2025
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There is a growing appetite for tailored digital experiences that simplify shopping and enhance convenience, particularly among younger, affluent, tech-savvy shoppers. Personalisation is emerging as a significant, yet underutilised, opportunity to build customer loyalty in a fragmented and competitive market.
The sector’s primary barrier to further growth are persistent consumer concerns related to delivery and product quality. High delivery fees frustrate almost 30% of non-shoppers, while 24% worry about unsuitable product substitutions. The ongoing cost of living crisis also means that value remains a priority for many price-sensitive shoppers.
One promising opportunity in the online UK grocery market lies in adding convenience over making sustainable choices, with over half of existing online grocery shoppers wanting options to sort products by their environmental impact. This paves the way for further innovation through sustainable practices, such as partnering with local suppliers, deploying electric delivery vehicles, and introducing subscription services for eco-friendly products.
Key Topics Analysed in this Report
This report is written by Michael Oliver, Senior Retail Analyst. Michael has more than 35 years of experience writing and researching consumer markets, including food and drink, as well as leisure and retail.
Our grocery retail analysis shows that online sales returned to real terms growth in 2024. The market is moving into a new phase, where the focus will be on convenience and flexibility.
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