Stay ahead of the curve and future-proof your business with Mintel’s UK Online Retailing Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest UK online retail market research, trends, and consumer behaviours affecting your business. Get a 360° view of the online sector, including package online retail market size, market share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Although inflation has eased, many shoppers remain strapped for cash and are finding savvy ways to be financially resilient. The value credentials of the online channel will keep the channel relevant, but the challenge is to retain shoppers whose confidence is improving, by finding new ways to offer value.
Established online retailers in the UK are facing a growing challenge from international platforms, such as Temu, Shein and AliExpress, as well as the emerging force of social commerce platforms like TikTok Shop. Such platforms have significantly lowered the barriers to entry for international brands and products, intensifying the competitive pressures in the online retail market. In order to counter this threat, other retailers should look to highlight different aspects of their business, focusing on areas such as improving customer service and smoothing order processes through the use of AI tools and leveraging sustainability credentials such as local sourcing.
Purchase our UK Online Retail Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for opportunities in the online retail market. Readers of this report may also be interested in our UK Retail Rankings Market Report 2024, or our range of Retail Market Research.
Natalie is a senior analyst with over 25 years’ experience researching and writing reports for Mintel’s European retail market coverage. She now specializes in the French market.
As overseas marketplaces challenge the status quo, opportunities exist for differentiation through leveraging authenticity, innovative AI solutions and playing to sustainability concerns.
Natalie Macmillan
European Analyst – Retail
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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