2022
9
UK Optical Goods Retailing Market Report 2022
2022-03-31T04:04:18+01:00
OX1100807
2195
150080
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"},{"name":"Vision and Eye Health","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/vision-optical"}]
Report
en_GB
“The optical goods market has been affected by COVID-19 and the cost of living crisis currently taking hold. Consumers continue to forgo non-essential appointments and spending. In-store opticians remain the…

UK Optical Goods Retailing Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Optical Goods Retailing report identifies consumer attitudes towards optical goods, online and in-store purchases, and appointments in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Optical Goods Retailing market in the UK.

Current Market Landscape

With COVID-19 restrictions coming to an end in the UK, optical goods specialists have gradually been returning to normal. However, increased inflation poses a threat to the market, making it more expensive for consumers looking to update or replace their glasses or contact lenses.

  • 66% of consumers choose an optician they have used before, showing that habit and brand loyalty remain prevalent in the industry.
  • 41% of consumers purchasing prescription glasses made for them.
  • 40% of Gen X are interested in sustainability, compared to 34% of Gen Z.

While consumers held back from making eye-test appointments to avoid COVID-19, the rising cost of living will further limit their willingness to spend on non-discretionary items, including updating their glasses.

Future Market Trends in Optical Goods Retailing

With vision checks typically being done every 2-3 years, the anniversary of the lockdown is expected to present an increased demand for eye tests and glasses. As consumer concerns around their health are still very much present, this continues to present opportunities within the sector as people place more importance on their eye health.

Concerns around screen time and the subsequent purchasing of blue-light glasses gives optical goods specialists scope to educate consumers on these issues. With the rising interest in sustainability infiltrating the optical goods market, there is also the opportunity to highlight sustainable products offered by retailers. Recycled frames and plastic-neutral contact lenses are becoming increasingly popular within the sector, with there even being interest in sustainable frames across generations.

Read on to discover more details or take a look at all of our UK Health and Wellbeing market research

Quickly understand

  • The lasting impact of COVID-19 on the optical goods market.
  • How inflation and the rising cost of living will affect the optical goods market.
  • Channels used to shop for optical goods.
  • Reasons why people purchased optical goods online or in-store.
  • Consumer behaviour towards optical goods and appointments.
  • Interest in innovations within the optical goods sector.

Covered in this report

Products: Eye tests, prescription sunglasses, spectacle frames and lenses, contact lenses (including aftercare), contact lens solutions, non-prescription sunglasses.

Brands: Specsavers, Boots Opticians, Asda Opticians, Vision Express, David Clulow, Optical Express, SynergEyes, Alcon, Ray-Ban, M&S (Marks & Spencer), Hawkers, CooperVision, Mojo Vision, Maison Acuitis, Outside Clinic, SelectSpecs, Scrivens, Duncan & Todd Opticians, On Spec Optical Co, DD Frames Online.

Expert analysis from a specialist in the field

This report, written by Fiona McDonald, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The optical goods market has been affected by COVID-19 and the cost of living crisis currently taking hold. Consumers continue to forgo non-essential appointments and spending. In-store opticians remain the preference for consumers, but with overall new purchases down, there is scope for retailers to encourage consumers back into their practises.

Fiona McDonald
Retail Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for optical goods
      • Figure 1: Optical goods retailing, category outlook, 2022-27
    • The market
    • Optical goods market size and forecast
      • Figure 2: Market forecast for optical goods and services, 2016-26
    • Sunglasses set to recover after travel restrictions lift
      • Figure 3: Market forecast for non-prescription sunglasses, 2016-2026
      • Figure 4: Consumer spending on optical goods and services, by category, 2021 (est)
    • Companies and brands
    • Specsavers still the preferred retailer for both glasses and lenses
      • Figure 5: Retailers used to purchase prescription glasses and contact lenses, 2021
    • High street brands rank highly, while upmarket David Clulow enjoys loyalty
      • Figure 6: Key metrics for selected brands, 2022
    • Advertising spend remains lower than pre-pandemic levels
      • Figure 7: Total above-the line, online display and direct mail advertising expenditure on optical goods, 2017-2021
    • M&S to roll out optometry service in UK
    • The consumer
    • Habit and loyalty are important factors when choosing an optician
      • Figure 8: Reasons for choosing an optician, 2021
    • Spending still prevalent, but sees a decline on the year
      • Figure 9: Eyewear and hearing aids purchased, 2019-2021
    • Consumers go in-store for glasses, online for contacts
      • Figure 10: Channels used to purchase eyewear, 2020 and 2021
    • Prescription change drives purchase behaviour
      • Figure 11: Behaviour towards eyewear and opticians appointments, 2021
    • Rising interest in seeing sustainably
      • Figure 12: Interest in eyewear innovations, 2021
  3. Issues and Insights

    • The lasting effects of COVID-19 on the optical goods market
    • Inflation and the cost of living on the optical goods market
    • Opportunities for growth within the optical goods market
    • Changing spaces
    • Tech try-ons and virtual spaces
    • Awareness surrounding screen time on eye health rising
    • Seeing sustainably
  4. Market Size and Performance

      • Figure 13: Consumer spending on optical goods and services, 2016-2021
  5. Market Forecast

    • Recovery begins for the optical goods sector
      • Figure 14: Category outlook, 2022-27
    • Steady growth post-pandemic for optical goods
      • Figure 15: Market forecast for total optical goods and services, 2016-26
      • Figure 16: Consumer spending on optical goods and services, 2016-2026
    • 7% growth forecasted for sunglasses in 2022 as foreign travel returns
      • Figure 17: Market forecast for non-prescription sunglasses, 2016-2026
      • Figure 18: Consumer spending on non-prescription sunglasses, 2016-2026
    • Market drivers and assumptions
      • Figure 19: Key drivers affecting Mintel’s market forecast, 2015-26
    • Forecast methodology
  6. Market Segmentation

      • Figure 20: Consumer spending on optical goods and services, by category, 2021 (est)
      • Figure 21: Estimated consumer spending on optical goods and services, by category, 2014-2021
  7. Market Drivers

    • Population changes
      • Figure 22: Trends in the age structure of the UK population, 2020-30
    • Average weekly earnings fall behind inflation
      • Figure 23: Average weekly earnings and inflation, 2016-21
    • Lack of overseas holidays hurts sunglasses industry
    • GDP reached pre-pandemic levels in November 2021…
    • …but the post-COVID-19 bounce back will be followed by a period of slower growth
    • Employment has held up better than expected
    • Inflationary pressures are mounting
    • Consumers’ financial wellbeing has slipped from its recent high point…
      • Figure 24: Household financial wellbeing index, 2015-22
    • …and concerns over inflation are coming to the fore
      • Figure 25: Consumer concerns around household finances, 2021-22
    • Summary of key economic data, 2020-26
      • Figure 26: Key economic data, 2020-26
  8. Launch Activity and Innovation

    • Alcon launches Total30 Water Gradient contact lens
    • Ray-Ban and Facebook partner to create Ray-Ban Stories
    • SynergEyes iD launches in the UK
      • Figure 27: SynergEyes iD contact lenses, 2022
    • M&S to roll out optometry service in UK
      • Figure 28: M&S Opticians store, 2021
    • Sustainable eyewear
    • Hawkers launches sustainable sunglasses
    • CooperVision one-day lenses are now plastic-neutral
    • Technology
    • Mojo Vision continues work on smart contact lens
    • Anti-fog glasses
    • Maison Acuitis opticians uses 3D printing to make bespoke glasses
  9. Advertising and Marketing Activity

    • Advertising spend yet to reach pre-pandemic levels
      • Figure 29: Total above-the line, online display and direct mail advertising expenditure on optical goods, 2017-21
    • 95% of sector advertising spend comes from top five brands
      • Figure 30: Leading optical goods retailers’ above-the-line, online display and direct mail advertising spend, 2017-21
    • TV and radio record biggest share of advertising spend
      • Figure 31: Total above-the line, online display and direct mail advertising expenditure on optical goods, by media type, 2021
    • Key campaigns
    • Specsavers sponsors Neighbours and releases “Should’ve 2.0”
    • Vision Express unveils Marvin the Mole
    • Nielsen Ad Intel coverage
  10. Brand Research

    • Brand map
      • Figure 32: Attitudes towards and usage of selected brands, 2022
    • Key brand metrics
      • Figure 33: Key metrics for selected brands, 2022
    • Brand attitudes: David Clulow worth paying more for
      • Figure 34: Attitudes, by brand, 2022
    • Brand personality: high-street opticians seen as accessible
      • Figure 35: Brand personality – macro image, 2022
    • Specsavers perceived as trustworthy
      • Figure 36: Brand personality – micro image, 2022
    • Brand analysis
    • Specsavers gets a positive endorsement
    • Optical Express sees high levels of engagement
    • Boots Opticians enjoys high awareness
    • Vision Express viewed as diverse
    • Asda Opticians deemed accessible and reliable
    • David Clulow receives high customer loyalty
  11. Leading Optical Goods Retailers

    • Specsavers remains market leader
      • Figure 37: Leading optical goods retailers’ net revenues (excluding VAT), 2016-2020
    • Optical goods retailers’ outlet numbers
      • Figure 38: Leading optical goods retailers’ outlet numbers, 2017-2021
  12. Market Share

    • Specsavers grow their share, and online pure-players on the rise
      • Figure 39: Estimated share of the UK optical goods and services market, 2021
  13. Reasons for Choosing an Optician

    • Habit and familiarity remain biggest reasons
      • Figure 40: Reasons for choosing an optician, 2021
    • Younger consumers more reliant on style
      • Figure 41: Reasons for choosing an optician, by age group, 2021
  14. Eyewear Purchasing

    • High level of engagement within eyewear market
      • Figure 42: Eyewear and hearing aids purchased in the last two years, 2021
      • Figure 43: Eyewear and hearing aids purchased, 2019-2021
  15. Retailers and Channels Used

    • In-store remains the preference for purchasing glasses…
      • Figure 44: Channels used to purchase eyewear, 2020 and 2021
    • …and online purchasing is higher for contact lenses
      • Figure 45: Retailers used to purchase prescription glasses and contact lenses, 2021
  16. Interest in Eyewear Innovations

    • Consumers show interest in sustainability
      • Figure 46: Interest in eyewear innovations, 2021
    • Gen Z most interested in virtual try-ons
      • Figure 47: Interest in trying glasses on virtually, by generation, 2021
  17. Behaviour Towards Eyewear and Appointments

    • Necessity the main purchase driver
      • Figure 48: Behaviour towards eyewear and opticians appointments, 2021
    • Men more likely to use an online eye test
      • Figure 49: Behaviour towards using online eye tests in place of a face-to-face appointment, 2021
  18. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  19. Appendix: Forecast Methodology

    • Market drivers and assumptions
      • Figure 50: Key drivers affecting Mintel’s market forecast, 2021-26
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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