The UK oral care market is moderating as the effects of price inflation diminish. Limited access to NHS dental care is encouraging self-led prevention and driving demand for targeted products.
"Frame oral care as routine-based wellness habit, supported by new microbiome-focused claims that connect oral care to broader health outcomes."
Ziyu Tian, OTC & Personal Care Research Analyst
For the purposes of this Report, Mintel has used the following definitions:
Dental accessories/ancillaries – includes cosmetic whitening products, eg gels, fresh breath dental chewing gum (ie Colgate Whitening Dental Gum) with product licences for the treatment and maintenance of oral hygiene, tongue scrapers, fresh breath strips and other breath fresheners, dental floss/tape, interdental sticks and brushes, disclosing tablets.
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