This report, written by Georgia Stafford, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in UK sports market and add expert context to the numbers.
The market has surpassed its pre-pandemic value as cases of cough, cold and flu have all risen to almost pre-COVID-19 levels. The categories are also less impacted by the income squeeze compared to others, as the infrequent purchase of products, alongside the premium consumers place on their health, means there is a willingness among those who can afford it to pay more for products that they are familiar with or that carry desirable claims. There are opportunities to extend a brand’s product offerings by tapping into the concept of winter wellness and innovating with natural ingredients to meet consumer purchase priorities.”
Georgia Stafford
Research Analyst
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