"Package holidays are set to outperform in the near term as uncertainty and rising costs drive demand for reassurance. Operators must prioritise ease of booking and flexibility to encourage and capture demand."
Sinead O'Connor, Travel Analyst
This Report examines the habits and attitudes of UK adults towards package and independent holidays. Mintel defined a holiday as a stay of at least one night that is primarily for leisure purposes. Business trips and visiting friends or relatives are not included.
Market size and forecasts refer specifically to the overseas holiday market. Mintel’s consumer research also includes data on the domestic holiday market, but the main focus of this Report is holidays abroad.
For the purposes of this Report, Mintel asked a number of questions to UK adults about the ‘main holiday’ they are planning to take in the next 12 months. This was defined as the holiday on which they plan to spend the most in terms of travel and/or accommodation.
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