Stay ahead of the curve and future-proof your business with Mintel’s Package vs Independent Holidays Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the UK holidays market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
After two years of significant disruption, the UK overseas holiday market has started to recover. However, thanks in large part to the ongoing cost-of-living crisis, the market has not yet returned to pre-pandemic levels.
For overseas trips, UK holidaymakers are more likely to book their holiday independently (53%) than as a package (44%). The domestic holiday market is dominated by independent bookings, with 71% of holidaymakers preferring this method.Â
Mintel’s market research found that being easy and quick to arrange was one of the most important factors for booking a holiday as a package for 54% of holidaymakers. However, some believe that there are not enough options to customise the trip. In order to appeal to more younger consumers, package holiday providers need to offer a wider range of options when it comes to accommodation and departure times.
Value for money has remained the leading reason for UK travellers to book a holiday independently, with 47% highly influenced by this factor. Many consumers cite that having the ability to choose what suits their individual needs is seen as a strength of this booking method. However, this can be time consuming, so the independent sector should utilise AI to offer a simpler booking process.
This report covers UK holiday brands such as Jet2holidays, TUI UK, We Love Holidays, On the Beach Travel, Booking.com, Expedia Group, and more, including their respective market share, and features launch activity and innovations in the market.
To learn how to connect with your audience, purchase our full UK Package vs Independent Holidays Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
This report, written by Marloes de Vries, a leading travel analyst, delivers in-depth commentary and analysis to highlight current trends in the UK holidays market and add expert context to the numbers.
The security that package holidays offer has become a less important purchase driver as a result of increased confidence in travel. However, the segment still has the potential to benefit from interest in all-inclusive holidays as more consumers look to control costs. Meanwhile, short breaks overseas remain under pressure, which is hindering the recovery of the independent segment to a greater extent.
Marloes de Vries
Associate Director – Travel
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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