Stay ahead of the curve in the children’s food and beverage market and future-proof your business with Mintel’s UK Children’s Food and Drink Market Report. Inside the full report, you’ll be provided with consumer-led market intelligence that outlines the trends and behaviours affecting your industry, alongside data-driven recommendations that help you to benchmark and align your strategy with other food and drink market professionals. Below, we’ve handpicked some key insights from the full report. Read on to discover key insights from the full report.
Dining at restaurants will decrease and the number of at-home meal occasions will be boosted while incomes remain squeezed. Money concerns will also make it more difficult for some to feed their children healthy food. Meanwhile, the introductions of volume price promotions on HFSS products, due in October 2023, will impact some children’s food and beverage products.
Flexitarian trend gaining momentum
As children begin to demonstrate concerns around sustainability, products within this space are responding. In the full report, Mintel’s analysis outlines how brands can target parents and children to improve their environmental credentials in order to remain on the shopping list long term, given the predicted focus on sustainability.
Scratch cooking remains popular
Meals cooked from scratch and those made from prepared and unprepared ingredients are most popular among parents and their children. Scratch cooking enjoys many positive perceptions, whilst meals using prepared and unprepared ingredients offer parents convenience. The impact on the children’s food and drink market and how providers should respond is detailed in the full report.
High in fibre claims
Adequate fibre intake is important for a third of parents. Mintel’s analysis outlines how brands can harness this accelerating children’s food market trend and position their products as actively helping parents to progress their healthy eating intentions for themselves and their children.
A rise in at-home baking
Innovation with cake mixes targeting children has been particularly active. This trend is set to continue as driven by increased time at home during the income squeeze.
Purchase our full report to reveal the comprehensive list of innovation opportunities and discover how your business can connect with consumers and grow during times of financial uncertainty.
Looking for more information on the UK Children’s Food and Drink Market? Take a look at UK Baby’s Food and Drink Market Report 2023, or explore our extensive food market research.
Innocent, Wizard Kids, The Collective, Organix, Snackzilla, Nan’s Manners, Yoplait, Fru Crew, Orgran Kids, Nakd, Fage, Strings & Things, M&S, John Wesr, Little Dish, Mr Kipling, Craft & Crumb, Little Cooks, Actimel.
This report, written by Alice Pilkington, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current trends in the market and add expert context to the numbers.
The cost of living crisis is likely to increase the popularity of at-home meal occasions, offering opportunities for brands with strong family appeal. Affordable, nutrient-rich meal ideas can help reassure parents that their children are meeting their nutritional needs, whilst products that contribute to five-a-day and fibre intake will also chime. Responding to children’s sustainability concerns and parental guilt around packaging will future-proof brands for the long term.”
Alice Pilkington
Senior Food and Drink Analyst
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