2021
9
UK Pet Food and Pet Care Retailing Market Report 2021
2021-11-27T03:09:18+00:00
OX1049267
2195
145631
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Report
en_GB
“The pandemic has, overall, been a positive development in the pets market. Lifestyle changes have seen an unprecedented rise in ownership, boosted immediate spending and triggered a newfound appreciation of…

UK Pet Food and Pet Care Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Pet Food and Pet Care Retailing report identifies consumer attitudes towards pet care retailing trends, leading brands and future opportunities in the UK pet care market. This market report covers the UK pet care market size, market forecast, market segmentation and industry trends for the UK Pet Food and Pet Care Retailing market in the UK.

Current UK Pet Care Market Landscape

Ultimately, the pandemic has been a positive development for the pet food and pet care retailing market. Extended periods inside have driven a newfound appreciation for pets and the UK pet care market, driving engagement and underlined an upscaling of consumer spending.

  • 78% of UK pet owners agree that their pet played a major role in their wellbeing since the pandemic began.
  • 57% of consumers owned a pet in the past year, an increase of 3% s on the previous year.
  •  37% of pet owners redirected money saved in other areas onto their pet in the past year.
  • UK Pet Care Market Size: The UK pet care market was estimated to be worth £1.92bn in 2021.

 

Pet Food and Pet Care Retailing: Future Trends

However, the strength of the UK pet care market could falter if suppressed markets, such as clothing and travel, fully return in the coming year, which could decrease sales growth moving forward. But its impact will be eased by the longer-lasting implications, such as new pet ownership and a renewed appreciation of pets.

Lifestyle changes will continue to support the growth of the UK pet care market. The continued humanisation of pets will help maintain premiumisation and increase the spotlight on pets’ mental health, diets and wellbeing.

To discover more about our UK Pet Food and Pet Care Retailing Market Report 2021, read our UK Pet Food Market Report 2022, or take a look at all of our UK Pets Market Research.

Quickly Understand

  • The impact of COVID-19 on pet food and pet care retailing.
  • How this disruption will change demand in the short, medium and long term and impact the pet food and pet care retailing landscape.
  • Opportunities and new demand from this disruption.
  • New pet ownership and future aspirations of ownership.
  • The change in how consumers shop in the UK pet care market.
  • How the pet food and pet care retailing market will fare once other non-essential markets return to the table.
  • Explores UK pet care market size and pet care retailing trends.

Covered in this Report

Products: Leashes, collars, leads, toys, chews, feeding equipment, pet beds, pet furniture (scratching posts), pet clothes (practical and fashionable), grooming equipment, shampooing, hygiene equipment, pet tech (fitness monitors).

Pet Food and Pet Care Retailing Brands: Pets at Home, Vets4Pets, Mars, Purina PetCare (Bakers), Next, Zara Home, Scrumbles, Denzel’s, Meowee!, Wainwright’s, Lily’s Kitchen, Nestlé, Lintbells, Tails.com, Inspired Pet Nutrition Ltd, Ceva Animal Health Ltd, Boehringer Ingelheim Animal Health, Butchers Pet Care Ltd, Sheba, Whiskas, Aldi.

Expert Analysis from a Specialist in the UK Pet Care Market

This report, written by Marco Amasanti, a leading analyst in the retail sector, delivers in-depth commentary and analysis to highlight pet care retailing trends and add expert context to the numbers.

The pandemic has, overall, been a positive development in the UK pet care market. Lifestyle changes have seen an unprecedented rise in ownership, boosted immediate spending and triggered a newfound appreciation of pets, while exacerbating existing trends, such as premiumisation and the humanisation of pets, with the latter importantly fed by redirected expenditure. Moving forward, this climate will continue to underpin growth, while opening up a number of exciting opportunities.

Marco Amasanti
Retail Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
    • Pet food
    • Pet care
    • Services
  2. Executive Summary

    • Lifestyle changes drive spending on pets
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on pet food and pet care retailing, 2021
    • The market
    • Recent growth is expected to continue
      • Figure 2: COVID-19 scenario forecasts, 2016-26
    • Companies and brands
    • Online growth asks questions of multichannel players
    • Disruption triggers extensive new product development activity
    • Ad spend remains resilient even with pandemic disruption
      • Figure 3: Total above-the-line, online display and direct mail advertising expenditure on pet food and pet care, 2016/17-2020/21
    • The consumer
    • A fundamental change in shopping behaviours
      • Figure 4: Changes in shopping behaviour, 2021
    • More than half of adults are pet owners
      • Figure 5: Pet ownership, 2021
    • Pet food leads expenditure, with more dynamic pet product ranges emerging
      • Figure 6: Types of pet food and pet care products bought and pet care services paid for, 2021
    • Stores still account for the majority of purchases despite significant online growth
      • Figure 7: Channels of purchase, 2021
    • Supermarkets the most popular purchase destination, as Pets at Home remains a standout
      • Figure 8: Retailers used for pet food and pet care products, 2021
    • Pet services sector is less fragmented
      • Figure 9: Retailers used for pet care products and pet care services, 2021
    • Convenience leads the way in pet food and pet care retailer choice
      • Figure 10: Key purchase drivers for pet food or pet care products, 2021
    • Convenience again is key in pet services, with less of an emphasis on price
      • Figure 11: Key purchase drivers for pet services, 2021
    • A nation of pet lovers
      • Figure 12: Pet attitudes, 2021
    • Extended periods inside trigger a newfound appreciation for pets
      • Figure 13: COVID-19 and pets, 2021
  3. Issues and Insights

    • The pandemic has had an unprecedented impact
    • The opportunity to boost uptake and expand subscription services
    • How to build on these services
    • A growing market for fashion-forward pet care products
    • The opportunity for lifestyle propositions
  4. The Market – Key Takeaways

    • Disruption sees growth across the marketplace in 2021
    • Lifestyle changes open up a wave of new demands
    • Rising ownership and aspirations add a layer of certainty even with growth forecast to steady
  5. Market Size and Performance

    • Lifestyle changes drive spending on pets
      • Figure 14: Short-, medium- and long-term impact of COVID-19 on pet food and pet care retailing, 2021
    • The market
    • Expenditure grows across the market
    • Pet food spending grows by 5.9% in 2021
      • Figure 15: Total UK retail value sales of cat and dog food, 2016-21
      • Figure 16: Total UK retail value sales of cat and dog food, at current prices and constant prices, 2016-21
    • Pet care products and services spending grows by 6.7% in 2021
      • Figure 17: Consumer spending on pet care products and services, 2016-21
      • Figure 18: Consumer spending on pet care products and services, at current prices and constant prices, 2016-21
    • Pet care products proved more resilient at the height of the pandemic
      • Figure 19: Consumer spending on pet care products, 2016-21
      • Figure 20: Consumer spending on pet care products, at current prices and constant prices, 2016-21
    • But pet care services saw the strongest growth in 2021
      • Figure 21: Consumer spending on pet care services, 2016-21
      • Figure 22: Consumer spending on pet care services, at current prices and constant prices, 2016-21
    • The rise in pet ownership
    • Lifestyle changes underpin new expenditure
    • The significance of redirected expenditure…
    • …but demand remains polarised beneath this
  6. Market Forecast

    • Cat and dog food sales set to increase by 17% over the next five years
      • Figure 23: Market forecast for the UK cat and dog food market, by value, 2016-26
      • Figure 24: Retail value sales of cat and dog food, 2016-26
    • Petcare products and services sales growth will stabilise
      • Figure 25: Market forecast pet care products and services, 2016-26
      • Figure 26: Market forecast pet care products and services, 2016-26
    • Pet care products sales forecast to grow by 13.4% by 2026…
      • Figure 27: Market forecast pet care products, 2016-26
      • Figure 28: Market forecast pet care products, 2016-26
    • …while services are set to grow by 19.3%
      • Figure 29: Market forecast pet care services, 2016-26
      • Figure 30: Market forecast pet care services, 2016-26
    • Lifestyle changes will continue to remove barriers to ownership
    • Continued humanisation and demand for premium
    • Spending will ease as other non-essential markets return to the table
    • A continued polarisation of demand
    • Supply-chain issues
    • Market drivers and assumptions
      • Figure 31: Key drivers affecting Mintel’s market forecast (prepared 20 October 2021), 2015-25
    • Forecast methodology
  7. COVID-19 Scenario Performance

    • Mintel’s approach to predicting the impact of COVID-19
    • Fundamental differences in how COVID-19 is affecting consumer markets
    • Any continued disruption should maintain the spotlight on pets
    • Whether returning some areas to the market…
    • …or in upholding the status quo
      • Figure 32: COVID-19 scenario forecasts, 2016-26
    • COVID-19 market disruption: risks and outcomes
      • Figure 33: Summary of Mintel scenario expectations and the impact on the pet care products and services market, 2021
  8. Market Drivers

    • Prices are largely consistent with wider inflation
      • Figure 34: Annual percentage change in the price of pets, related products and services, and overall inflation, 2020-21
    • COVID-19 triggers an uplift in average spend
      • Figure 35: Average weekly expenditure on pets and pet foods, all households, 2017-20
    • Changes to working patterns will impact pet owners
      • Figure 36: Remote working, 2021
    • Many aspire to own pets in the near future
      • Figure 37: Intentions to acquire a pet in the next 12 months, 2021
    • Dogs set to remain at the top of wish lists
      • Figure 38: Intentions to acquire a pet in the next 12 months, by type of pet, 2021
  9. Companies and Brands – Key Takeaways

    • Online growth asks questions of multichannel players
    • Disruption triggers extensive new product development activity
    • Ad spend remains resilient even with pandemic disruption
  10. Competitive Strategies

    • Retailers harness sustainability demands
    • Pets at Home trials new recycling initiative
    • Bricks-and-mortar specialists will need to work harder to drive footfall
    • With an opportunity for experiential retail
  11. Launch Activity and Innovation

    • Younger pet markets see extensive new product development
    • 2021 sees a wave of new names launch pet furniture
      • Figure 39: Next Wilson standard pet bed
    • A ramp-up in pet tech
    • Sustainability enters the pet food arena
    • Mars brings the concept of insect-based pet food to the mainstream
    • Japanese company launches cat food suitable for human consumption
    • Ethical brands Scrumbles and Denzel’s expand ranges with plant-based options
      • Figure 40: Scrumbles Softies and Denzel’s Bites plant-based dog snacks, 2021
    • Activity in seasonal/other celebrations ramps up
    • Pets at Home goes big on fun Christmas treats
      • Figure 41: Pets at Home Share The Magic festive launches, 2020
      • Figure 42: Festive pet food launches, 2020
    • Companies target celebrations other than Christmas
  12. Advertising and Marketing Activity

    • Ad spend remains resilient even with pandemic disruption
      • Figure 43: Total above-the-line, online display and direct mail advertising expenditure on pet food and pet care, 2016/17-2020/21
    • Mars leads spending
      • Figure 44: Total above-the-line, online display and direct mail advertising expenditure on pet food and pet care, by leading advertiser, 2019/20
    • Campaign highlights
    • Mars Petcare tackles pet homelessness with “Adoption Mission” campaign
    • Sheba supports coral reef restoration
    • Whiskas’ “Purr more” campaign centres on emotional wellbeing for cats
    • Tails.com releases new TV ad and runs Bark Run event
    • Pets at Home launches The Pet Care Show
    • Aldi seeks out the nation’s most expressive pet
    • Nielsen Ad Intel coverage
  13. The Consumer – Key Takeaways

    • COVID-19 disruption triggers a newfound appreciation for pets
    • The opportunity for fashion-forward pet care markets
    • The need for convenience opens a window for all-encompassing subscription services
  14. Impact of COVID-19 on Consumer Behaviour

    • Anxiety eases slightly following third lockdown but could rise with cases
      • Figure 45: Extremely worried about exposure to COVID-19/coronavirus, 2021
    • A fundamental change in shopping behaviours
    • Older consumers lead the shift in behaviour…
    • …as supply-chain disruption returns
      • Figure 46: Changes in shopping behaviour, 2021
  15. Pet Ownership

    • More than half of adults are pet owners
      • Figure 47: Pet ownership, 2020 & 2021
    • Four in 10 have acquired a pet since the pandemic began
      • Figure 48: New pets acquired during lockdowns/pandemic, 2021
    • Ownership and acquisitions were led by younger consumers
    • Urban consumers
    • And families with young children
    • The growth in multi-pet ownership
      • Figure 49: Number of dogs or cats owned, 2021
  16. Purchases of Pet Food and Pet Care Products

    • Pet food leads expenditure
    • With new trends emerging in the sector
      • Figure 50: Types of pet food and pet care products bought and pet care services paid for, 2021
    • Pet product sales surpass services
    • Health, sanitary products and toys lead product spending
      • Figure 51: Types of pet care products bought, 2021
    • A growing market for pet furniture and clothes
    • One spearheaded by younger consumers…
    • …as is the opportunity for pet tech
      • Figure 52: Types of pet care products bought and pet care services paid for, by age, 2021
  17. Purchases of Pet Services

    • A variety of services
      • Figure 53: Types of pet services paid for, 2021
    • Uptake of pet services grow with household income…
    • …with an appetite for premium services
      • Figure 54: Types of pet services paid for, by household income, 2021
    • The potential for pet services in subscriptions
    • New opportunities with the lifting of restrictions
    • Over half consumers purchased multiple services or products
      • Figure 55: Repertoire analysis of types of pet food & pet care products bought, and pet care services paid for, 2021
  18. Channels of Purchase

    • Stores still account for the majority of purchases
    • But COVID-19 triggers sharp growth online
    • With home delivery foremost in this
      • Figure 56: Channels of purchase, 2021
    • Subscription services begin to take off
    • Led by younger consumers
      • Figure 57: Channels of purchase, 2021
    • How to take these to the next level
    • Over one third purchase via two or more methods
      • Figure 58: Repertoire analysis of channels of purchase, 2021
  19. Where Pet Food and Petcare Products are Bought

    • Supermarkets top the list…
    • …but they could tap into more premium demand
    • Pets at Home remain a standout favourite
    • The redirection of demand sees dividends
    • The growth of Amazon
    • Online-only specialists and other pure players
    • Discounters remain a significant non-specialist
      • Figure 59: Retailers used for pet food and pet care products, 2021
  20. Where Pet Services are Bought

    • Pet services are dominated by specialists…
    • …with other operators catering to niche demand areas
      • Figure 60: Retailers used for pet care services, 2021
  21. Key Purchase Drivers: Pet Food and Pet Care Products

    • Convenience leads the way in pet food and pet care retailer choice
    • Many consumers look to products…
    • Prioritising range and quality
    • Alongside more niche demand for design
    • …closely followed by price
      • Figure 61: Key purchase drivers for pet food or pet care products, 2021
    • But these priorities differ by channel of purchase
    • As customer services come under the spotlight
    • Growing expectations among online shoppers
      • Figure 62: TURF Analysis – Pet food and pet care, August 2021
      • Figure 63: Table – TURF Analysis – Pet food and pet care, August 2021
  22. Key Purchase Drivers: Pet Services

    • Convenience is top in services
    • Less of an emphasis on price
      • Figure 64: Key purchase drivers for pet services, 2021
    • Specialist individuals and companies rely on expertise, service and recommendations
      • Figure 65: Key purchase drivers for pet services, by types of pet services paid for, 2021
  23. Attitudes towards Pets

    • A nation of pet lovers
    • The appetite for premium pet services
      • Figure 66: Pet attitudes, 2021
    • Growth opportunity for subscription services
      • Figure 67: Agreement with ‘I would be interested in a subscription service which covered all of my pet’s product, food and service needs’, 2021
    • Retailers can tap into this opportunity by understanding this interest
    • An opportunity for fashion-forward products among pet owners
    • Particularly among ‘lifestyle brands’
      • Figure 68: Agreement with pet attitudes, by pet ownership, 2021
    • Brands disproportionately appeal to urban, full-time workers
      • Figure 69: Pet products and services buying behaviours – CHAID – Tree output, August 2021
      • Figure 70: Pet products and services buying behaviours – CHAID – Table output, August 2021
  24. COVID-19 and Pet Ownership

    • Extended periods inside trigger a newfound appreciation for pets
    • As consumers look to treat pets more
    • Meanwhile the shift in working patterns opens new demand
      • Figure 71: COVID-19 and pets, 2021
    • Younger consumers again spearhead this sentiment
      • Figure 72: COVID-19 and pets, by age, 2021
    • These sentiments are crucial to new opportunities
    • The significance of redirected expenditure in the past year
      • Figure 73: COVID-19 and pets, by types of pet food and pet care products bought and pet care services paid for, 2021
  25. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  26. Appendix – Central Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 74: Consumer spending on pet care products and services, best- and worst-case forecast, 2021-26
    • Market drivers and assumptions
      • Figure 75: Key drivers affecting Mintel’s market forecast, 2020-25
    • Forecast methodology
  27. Appendix – COVID Scenario Performance Methodology and Assumptions

    • Scenario performance
      • Figure 76: Consumer spending on pet care products and services, scenario forecast, 2016-26
    • Rapid COVID recovery, central and extended COVID disruption scenarios outline
    • Scenario methodology

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