UK Price Comparison Sites in Financial Services Market Report 2025
67% of UK adults have used a price comparison website to search for insurance policies in the last year.
67% of UK adults have used a price comparison website to search for insurance policies in the last year.
"PCWs have benefited from an increase in shopping around as insurance premiums have risen. Looking ahead, AI poses both opportunities and challenges for aggregators."
Rich Shepherd, Category Director - Financial Services and Social Research
| Report Attributes | Details |
|---|---|
| Published Date | November 2025 |
| Report Author | Rich Shepherd, Category Director – Financial Services and Social Research |
| Market Data | Market share of big four price comparison websites, by revenue, 2023-24 |
| Consumer Data | 1,986 internet users aged 18+, August 2025 |
| Leading Brands in the UK Price Comparison Industry | Compare the Market, MoneySupermarket, Confused.com, Uswitch, Go.Compare |
| Supplementary Data | Adspend by brand, Adpsend by media type |