2025
9
UK Processed Poultry and Red Meat – Market Dynamics 2025
2025-10-31T13:00:00+00:00
REP7E0881F5_5EC2_422A_AAF8_CAAA5C34282C_MARKET_DYNAMICS
495
188916
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Report
en_GB
The category enjoys near-universal usage, but traditional formats face growing competition. Convenience and replacing foodservice meals remain key NPD priorities. Amy Bishop, Analyst UK Food & Drink Reports Market Definitions…
UK
Meat and Fish
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UK Processed Poultry and Red Meat – Market Dynamics 2025

The category enjoys near-universal usage, but traditional formats face growing competition.

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  1. MARKET DYNAMICS

    • Market size
    • Market size and forecast
    • Modest growth in 2025
    • Graph 1: retail value sales of selected processed poultry and red meat main meal components, 2019-25
    • Market forecast
    • Price rises will fuel value growth over 2025-30
    • Graph 2: market forecast for retail value sales of processed poultry and red meat main meal components, 2019-30
    • Pressures on volumes ahead; price rises will prop up value growth
    • Market segmentation
    • Pressures on household finances help lower-cost options
    • Graph 3: value retail sales of red meat main meal components and coated poultry, by segment, 2021-25
    • Rising beef prices take a toll on burgers in 2025
    • Market share
    • Own-label leads, Heck gains in chilled sausages
    • Graph 4: retail sales of leading brands in chilled sausages, by value, 2022/23-2024/25
    • Market drivers
    • Three in 10 see their finances as healthy
    • Graph 5: the financial wellbeing index, 2016-25
    • Cautious consumer spending lingers
    • Graph 6: the financial confidence index, 2021-25
    • Steep inflation in beef bolsters appeal of pork and poultry
    • Graph 7: CPI index, selected food categories and restaurant meals, 2020-25
    • Government confirms HFSS ad restrictions, delays implementation until January 2026
    • Breaded poultry falls within HFSS restrictions, but burgers and sausages are outside the scope
    • Two in three try to eat healthily all or most of the time
    • Graph 8: how often people try to eat healthily, 2019-25
    • Ultra-processed foods remain in the spotlight
    • Population growth offers some support to processed meat
    • Graph 9: population, by age, 2020, 2025 and 2030
    • Sustainability remains pertinent
    • Supermarkets step up chicken welfare commitments
    • Reciprocal tariff-free quota deal with US and removal of the Export Health Certificates for exports to EU
  2. WHAT CONSUMERS WANT AND WHY

    • Usage of processed meat and poultry products
    • Nine in 10 eat processed meat/poultry
    • Graph 10: usage of processed meat products by type, 2025
    • Age groups show stark differences in product choice
    • Graph 11: usage of selected processed meat products by age, 2025
    • Air-fryer-friendly and slow-cooked hold further potential amid focus on convenience
    • Strong demand for air-fryer-suited processed meat, including premium options
  3. APPENDIX

    • Supplementary data
    • UK: retail sales of leading brands in chilled sausages, by value, 2022/23-2024/25
    • UK: retail sales of leading brands in chilled sausages, by volume, 2022/23-2024/25
    • UK: retail sales of leading manufacturers in chilled sausages, by value, 2022/23-2024/25
    • UK: retail sales of leading manufacturers in chilled sausages, by volume, 2022/23-2024/25
    • UK: retail sales of leading brands in bacon, by value and volume, 2022/23-2024/25
    • UK: retail sales of leading manufacturers in bacon, by value and volume, 2022/23-2024/25
    • UK: retail sales of leading brands in canned meats, by value, 2022/23-2024/25
    • UK: retail sales of leading brands in canned meats, by volume, 2022/23-2024/25
    • UK: retail sales of leading manufacturers in canned meats, by value, 2022/23-2024/25
    • UK: retail sales of leading manufacturers in canned meats, by volume, 2022/23-2024/25
    • Market forecast data and methodology
    • Market forecast
    • Market forecast and prediction intervals (value)
    • Forecast methodology
    • Forecast – note on US trade disruption
    • Report scope and definitions
    • Market definition
    • Market definition (continued)
    • Abbreviations and terms
    • Consumer research methodology
    • Nielsen Ad Intel coverage
Download Report Summary

This Market Dynamics report features market data extracted from Mintel’s UK Processed Poultry and Red Meat Main Meal Components Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK processed meat market. The full report is available to purchase here.

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