UK Processed Poultry and Red Meat Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s UK Processed Poultry and Red Meat Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest process poultry meat market research, trends and consumer behaviours affecting your business. Get a 360° view of the processed meat market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• The impact of the rising cost of living on the processed meat market, including trading down into and within the category amidst high inflation.
• Key trends in recent launch activity and future opportunities in the processed poultry and red meat market.
• Usage of processed meat products and key demographics.
• Factors consumers associate with value for money for processed meat products, including short cooking times and versatility
• Consumer behaviours and attitudes related to processed meat products.

Processed Poultry and Red Meat Market: Current Outlook

High inflation fueled rapid value sales in the processed meat market in 2023. Whilst the processed poultry and red meat market will have benefited somewhat from trading down from primary cuts and foodservice during the income squeeze, it has also faced cutbacks as consumers have economised on their grocery spend.

• Processed meat size: In 2023, Mintel estimates the retail value sales of the processed meat market was £4145 million.

Processed Meat Market: Challenges and Opportunities

Time to showcase green credentials

While food sustainability has taken a backseat for many people during the cost of living crisis, improving finances should see it return to front of mind. Brands will need to showcase their green credentials to engage younger demographics, partially with the continues presence of the meat reduction trend.

• Processed meat market analysis: 16% of consumers intend to buy from processed meat brands that follow sustainable practices.

Prove the value of products

Short cooking times are seen as a key factor in making a processed meat product good value amongst current users. There is an opportunity for the processed meat market to highlight short cooking times on pack in a bid to signal value to time-strapped consumers.

• Processed poultry & meat market statistics: 35% of consumers value short cooking time when buying processed meat products.

Purchase our UK Processed Poultry and Red Meat Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities.  Readers of this report may also be interested in our A Year of Innovation in the Meat and Market 2023.

Brands Featured in the Full Report

Waitrose, Sainsbury’s, Discover-In, TGI Fridays, The Jolly Hog, Myprotein, Leon, DukesHill, Warrendale, Heck.

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Expert Insights from a Mintel Analyst

This report, written by Isabelle Shilling, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the processed poultry and red meat market and add expert context to the numbers.

High inflation has fuelled rapid value growth in 2023, with volume cutbacks amid efforts to save on groceries. Rising incomes will bring opportunities and threats.

Isabelle Shilling
Research Analyst