Stay ahead of the curve and future-proof your business with Mintel’s UK Processed Poultry and Red Meat Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest process poultry meat market research, trends and consumer behaviours affecting your business. Get a 360° view of the processed meat market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the rising cost of living on the processed meat market, including trading down into and within the category amidst high inflation.
- Key trends in recent launch activity and future opportunities in the processed poultry and red meat market.
- Usage of processed meat products and key demographics.
- Factors consumers associate with value for money for processed meat products, including short cooking times and versatility
- Consumer behaviours and attitudes related to processed meat products.
Processed Poultry and Red Meat Market: Current Outlook
High inflation fueled rapid value sales in the processed meat market in 2023. Whilst the processed poultry and red meat market will have benefited somewhat from trading down from primary cuts and foodservice during the income squeeze, it has also faced cutbacks as consumers have economised on their grocery spend.
Processed Meat Market: Challenges and Opportunities
Time to showcase green credentials
While food sustainability has taken a backseat for many people during the cost of living crisis, improving finances should see it return to front of mind. Brands will need to showcase their green credentials to engage younger demographics, partially with the continues presence of the meat reduction trend.
- Processed meat market analysis: 16% of consumers intend to buy from processed meat brands that follow sustainable practices.
Prove the value of products
Short cooking times are seen as a key factor in making a processed meat product good value amongst current users. There is an opportunity for the processed meat market to highlight short cooking times on pack in a bid to signal value to time-strapped consumers.
- Processed poultry & meat market statistics: 35% of consumers value short cooking time when buying processed meat products.
Purchase our UK Processed Poultry and Red Meat Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our A Year of Innovation in the Meat and Market 2023.
Brands Featured in the Full Report
Waitrose, Sainsbury’s, Discover-In, TGI Fridays, The Jolly Hog, Myprotein, Leon, DukesHill, Warrendale, Heck.
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Expert Insights from a Mintel Analyst
This report, written by Isabelle Shilling, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the processed poultry and red meat market and add expert context to the numbers.
High inflation has fuelled rapid value growth in 2023, with volume cutbacks amid efforts to save on groceries. Rising incomes will bring opportunities and threats.
Isabelle Shilling
Research Analyst
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Executive Summary
- Key issues covered in this Report
- Opportunities for the processed poultry and red meat main meal components
- Market dynamics and outlook
- Graph 1: retail value sales of processed poultry and red meat main meal components, 2018-23
- Graph 2: retail sales of leading brands in frozen processed meat/poultry meal components, by value, 2020/21-2022/23
- Graph 3: how often people try to eat healthily, 2018-22
- What consumers want and why
- Graph 4: usage of raw processed meat/poultry products, by type, 2021-23
- Graph 5: usage of cooked/ready-to-eat processed meat/poultry products, by type, 2021-23
- Graph 6: factors associated with good value in the processed meat category, 2023
- Graph 7: attitudes towards processed poultry and red meat main meal components, 2023
- Graph 8: behaviours related to processed meat products, 2023
- Innovation and marketing
- Graph 9: share of new launches in the meat and poultry* category, by ethical claims, 2019-2023**
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Market Dynamics
- Market size
- Graph 10: retail value sales of processed poultry and red meat main meal components, 2018-23
- Market forecast
- Market segmentation
- Market share
- Graph 11: retail sales of leading brands in frozen processed meat/poultry meal components, by value, 2020/21-2022/23
- Graph 12: retail sales of leading brands in retail chilled cooked sausages market, by value , 2020/21-2022/23
- Graph 13: retail sales of leading brands in cold canned meats, by value, 2020/21-2022/23
- Macro-economic factors
- Graph 14: GDP, 2021-2023
- Graph 15: CPI inflation rate, 2021-23
- Graph 16: Consumer Price Index annual rate for poultry, pork beef and veal, other meat and food, 2018-23
- Graph 17: “Have you been affected by any of these issues over the last two months? Please select all that apply.”, 2023
- Graph 18: the financial wellbeing index, 2016-23
- Graph 19: the financial confidence index, 2016-23
- Graph 20: types of products people want to buy more of once the cost of living pressures eases (select up to three), 2023
- Social, environmental and legal factors
- Graph 21: how often people try to eat healthily, 2018-22
- Graph 22: meat eating habits, 2018-23
- Graph 23: trends in the age structure of the UK population, 2018-28
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What Consumers Want and Why
- Usage of processed meat and poultry products
- Graph 24: usage of raw processed meat/poultry products, by type, 2021-23
- Graph 25: usage of selected raw processed meat products, by age and presence of children in the household, 2023
- Graph 26: usage of cooked/ready-to-eat processed meat/poultry products, by type, 2021-23
- Factors associated with good value in processed meat
- Graph 27: factors associated with good value in the processed meat category, 2023
- Attitudes towards processed meat products
- Graph 28: attitudes towards processed poultry and red meat main meal components, 2023
- Behaviours related to processed meat products
- Graph 29: behaviours related to processed meat products, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
- Graph 30: share of new launches in the meat and poultry* category, by ethical claims, 2019-23**
- Graph 31: economy and premium claims’ share of processed meat products, 2019-23
- Advertising and marketing activity
- Graph 32: total above-the-line, online display and direct mail advertising expenditure on processed poultry and red meat products*, 2020-23*
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Appendix
- Supplementary data: market share
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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