Mintel’s expert analysis examines changing consumer behaviours in the professional hair and beauty treatment industry, alongside recommendations for the challenges ahead. You’ll gain valuable insight into the market dynamics of the professional beauty industry. With Mintel’s extensive professional beauty market report, you can gain a better understanding of how to respond to changing consumer demands and take advantage of new opportunities to stay ahead of your competition.
The professional beauty/grooming/hair treatment market is expected to recover to its pre-pandemic value in 2024, reaching £16bn, with an estimated value growth of 6.6% fueled in part by inflationary price rises.
Treatment providers can further growth beyond 2024 by keeping pace with social media trends. Treatment providers that invest in social listening tools can respond a better ensure services evolve with trends.
In 2023, rising costs and consumer caution led to a four percentage-point decrease in consumers having their hair trimmed, pointing to a reduction in professional treatment frequencies, as consumers forgo top-up appointments. Professionals should therefore be wary of price hikes that could push customers towards cheaper at-home alternatives, particularly as the impact of the rising cost of living is ongoing, and at-home devices are an increasingly compelling alternative to professional treatments.
AI and AR technologies are penetrating the BPC industry, with further integration opportunities in professional services. Venues can use AR imagery during pre-treatment consultations for clients to test different looks, whilst AI can be adopted to support hair/skin diagnosis.
Purchase Mintel’s full report to learn more about the UK professional beauty and grooming treatments market. Readers of this report may also be interested in Mintel’s extensive beauty and cosmetics market research.
This Report covers consumer usage of and attitudes towards the following hair and beauty services provided within spas and salons.
Hair treatments: Cuts (trimming and re-styling), Blow drying and styling (including up-dos), Hair colouration and lightening, Conditioning treatments and masks, Permanent/semi-permanent re-texturising treatments (i.e. Brazilian blow-dries, ionic hair retexturizing, curling), Hair extensions, Male grooming and shaving
Beauty treatments: Nail treatments (i.e. manicures), Massages, Hair removal/shaping, for face/body, Skin treatments, for face/body (i.e. masks, exfoliation and body wraps), Eye treatments, including eyelash extensions and tint
Treatments not listed (eg teeth whitening, sunbeds) can be found in other Mintel Reports such as UK Attitudes towards Cosmetic Procedures or UK Suncare.
Maddie Malone joined Mintel as a Beauty and Personal Care Analyst in 2021, writing reports and articles across various Beauty and Personal Care categories. She has over four years’ experience in insight roles at other research agencies, across food, personal care and retail property.
Post-pandemic recovery and inflation have increased spend in the market, but long-term growth is set to slow, meaning there is a need to boost engagement.
Maddie Malone
Beauty and Personal Care Analyst
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