2024
9
UK Professional Beauty and Grooming Treatments Market Report 2024
2024-03-25T14:02:22+00:00
REP7149B7A5_E0C8_4668_82D1_572A9016E62C
2195
171818
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Report
en_GB
Post-pandemic recovery and inflation have increased spend in the market, but long-term growth is set to slow, meaning there is a need to boost engagement. Maddie Malone, Beauty and…

UK Professional Beauty and Grooming Treatments Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Mintel’s expert analysis examines changing consumer behaviours in the professional hair and beauty treatment industry, alongside recommendations for the challenges ahead. You’ll gain valuable insight into the market dynamics of the professional beauty industry. With Mintel’s extensive professional beauty market report, you can gain a better understanding of how to respond to changing consumer demands and take advantage of new opportunities to stay ahead of your competition.

Key Issues Covered in this Report

  • The impact of COVID-19 and the rising cost of living on professional beauty and grooming treatments.
  • How consumers intend to change their use of professional beauty and grooming treatments in the next 12 months.
  • Where consumers have professional beauty and grooming treatments and how they perceive different types of treatment venues.
  • Consumer loyalty toward professional beauty and grooming treatments, including opportunities to boost loyalty toward treatment providers.
  • Opportunities to boost the appeal of professional beauty and grooming treatments.

Professional Hair and Beauty Treatments Market – Current Landscape

The professional beauty/grooming/hair treatment market is expected to recover to its pre-pandemic value in 2024, reaching £16bn, with an estimated value growth of 6.6% fueled in part by inflationary price rises.

Treatment providers can further growth beyond 2024 by keeping pace with social media trends. Treatment providers that invest in social listening tools can respond a better ensure services evolve with trends.

Professional Beauty and Grooming Services Industry – Future Trends

Consumers will continue to spend cautiously

In 2023, rising costs and consumer caution led to a four percentage-point decrease in consumers having their hair trimmed, pointing to a reduction in professional treatment frequencies, as consumers forgo top-up appointments. Professionals should therefore be wary of price hikes that could push customers towards cheaper at-home alternatives, particularly as the impact of the rising cost of living is ongoing, and at-home devices are an increasingly compelling alternative to professional treatments.

Tap into tech

AI and AR technologies are penetrating the BPC industry, with further integration opportunities in professional services. Venues can use AR imagery during pre-treatment consultations for clients to test different looks, whilst AI can be adopted to support hair/skin diagnosis.

Purchase Mintel’s full report to learn more about the UK professional beauty and grooming treatments market. Readers of this report may also be interested in Mintel’s extensive beauty and cosmetics market research.

Report Scope

This Report covers consumer usage of and attitudes towards the following hair and beauty services provided within spas and salons.

Hair treatments: Cuts (trimming and re-styling), Blow drying and styling (including up-dos), Hair colouration and lightening, Conditioning treatments and masks, Permanent/semi-permanent re-texturising treatments (i.e. Brazilian blow-dries, ionic hair retexturizing, curling), Hair extensions, Male grooming and shaving

Beauty treatments: Nail treatments (i.e. manicures), Massages, Hair removal/shaping, for face/body, Skin treatments, for face/body (i.e. masks, exfoliation and body wraps), Eye treatments, including eyelash extensions and tint

Treatments not listed (eg teeth whitening, sunbeds) can be found in other Mintel Reports such as UK Attitudes towards Cosmetic Procedures or UK Suncare.

Expert Analysis from a BPC Specialist

Maddie Malone joined Mintel as a Beauty and Personal Care Analyst in 2021, writing reports and articles across various Beauty and Personal Care categories. She has over four years’ experience in insight roles at other research agencies, across food, personal care and retail property.

Post-pandemic recovery and inflation have increased spend in the market, but long-term growth is set to slow, meaning there is a need to boost engagement.

Maddie Malone
Beauty and Personal Care Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the professional beauty/grooming and hair treatment market
    • Market dynamics and outlook
    • What consumers want and why
    • Graph 1: net usage of professional beauty/grooming/hair treatments, by gender, 2022 and 2023
    • Graph 2: usage of in last 12 months or interest in select professional facial treatments, by area, 2023
    • Graph 3: average spend on a professional beauty/grooming and hair treatment, 2023
    • Graph 4: the impact of social media on professional beauty/grooming/hair treatments, 2023
    • Graph 5: perception of select professional beauty/grooming treatments, 2023
    • Innovation and marketing
    • Graph 6: number of social media posts which refer to BIAB Nails or Scandi Hairline, 2023-24
  2. Market Dynamics

    • Market size
    • Market forecast
    • Macro-economic factors
    • Graph 7: the financial wellbeing index, 2016-23
    • Graph 8: the financial confidence index, 2016-23
    • Graph 9: predicted change in the age structure of the UK population, 2023-28
    • Graph 10: participation in out-of-home leisure activities in the last 12 months, 2022 and 2023
    • Graph 11: destinations visited on holiday in the 12 months to November, 2023
    • Graph 12: effects of stress experienced in the last 12 months, 2023
    • Graph 13: attitudes towards at-home hair colourants, 2023
    • Graph 14: priorities in daily beauty and grooming routines*, 2023
  3. What Consumers Want and Why

    • Usage of professional beauty and grooming treatments
    • Graph 15: usage of professional beauty/grooming treatments in the last 12 months, 2023
    • Graph 16: usage of body massages in the last 12 months, by age, 2023
    • Graph 17: usage of select beauty/grooming treatments in the last 12 months, by area, 2023
    • Usage of and interest in professional facial treatments
    • Graph 18: usage of in last 12 months or interest in select professional facial treatments, 2023
    • Graph 19: usage of in last 12 months or interest in select professional facial treatments, city dwellers vs total, 2023
    • Graph 20: usage of in last 12 months or interest in select professional facial treatments, by experience of a skin condition vs total, 2023
    • Usage of professional hair treatments
    • Graph 21: usage of professional hair treatments in the last 12 months, 2022 and 2023
    • Graph 22: usage of hair trim services in the last 12 months, by age, 2023
    • Graph 23: repertoire of beauty/grooming and hair treatment usage in the last 12 months, 2023
    • Average spend on professional beauty/grooming and hair treatments
    • Graph 24: average spend on a professional beauty/grooming and hair treatment, 2023
    • The impact of online behaviours on professional treatments
    • Graph 25: consumers who say they often write an online review of any treatments they have had done, by ethnicity, 2023
    • Value-driven professional treatment behaviours
    • Experience-driven professional treatment behaviours
    • Graph 26: preference for a treatment gift voucher over a beauty/grooming product, by area, 2023
    • Graph 27: agreement that independent treatment venues are more trustworthy than branded chains, by usage of beauty/grooming and hair treatments, 2023
    • Perceptions of professional beauty and grooming treatments
    • Graph 28: perception of select professional beauty/grooming treatments, 2023
    • Graph 29: % of respondents who think select beauty/grooming treatments are “relaxing”, 2023
    • Graph 30: perception of professional facial treatments, by experience of a skin condition, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
    • Graph 31: number of social media posts which reference lymphatic drainage, 2023-24
  5. Appendix

    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

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