To understand the broader industry trends within the professional beauty and grooming treatments market, purchase our complete market research report. Mintel’s expert analysis examines changing consumer behaviours in the professional hair and beauty treatment industry, alongside recommendations for the challenges ahead. You’ll gain valuable insight into market size and market projections for the coming years. With our extensive professional beauty and grooming treatments market report, you can gain a better understanding of how to respond to changing consumer demands and take advantage of new opportunities to stay ahead of your competition.
Following a rise in DIY behaviours at home during the pandemic, many consumers have returned to professionals in order to get their beauty and hair treatments done. As a result, the hair and beauty treatments market size grew to £13.9 billion in 2022.Â
However, the ongoing income squeeze could pose challenges for the sector in the next year. To reduce spending, many consumers are looking to return to or adopt new DIY behaviours, or delay time between appointments. Once economic conditions improve, consumers will be keen to treat themselves, and opportunities will arise for brands.
The biggest threat to the professional beauty and grooming treatments market is a shift towards at-home DIY behaviours. Previously, this consumer behaviour had been driven by the pandemic, but now consumers are primarily motivated to save money in the challenging economic climate.
Purchase our full report to read more about the challenges facing the professional beauty treatment industry, and discover our expert analyst’s recommendations on how to tackle them.
The professional beauty treatments industry will need to explore new ways to provide value amidst the cost-of-living crisis. Companies and brands can encourage consumers to trade-up from at-home solutions by leading with messaging around professional results or promoting experimentation.
Other financial benefits can help drive spending. Buy now, pay later options could be adopted to improve accessibility and enable people to spread the costs of treatments. This may particularly resonate for more expensive treatments, such as facials or massages.
Read on to discover more about our Professional Beauty and Grooming Treatments Market Report 2023, read our UK Beauty and Personal Care Retail Market Report 2023, or take a look at our other Beauty and Personal Care Market Research.
Products:Â Hair treatments: Cuts, Blow drying and styling, Hair colouration and lightening, Conditioning treatments and masks, Premanent/semi-permanent re-texturising treatments, Hair extensions, Male grooming and shaving, Hair consultations. Beauty treatments: Nail treatments, Massages, Hair removal/shaping, Skin treatments, Eye treatments, Tanning treatments, Teeth whitening, Fish pedicures, Non-surgical procedures.
Brands: Sally Hansen, OLAPLEX, Dyson, Lush, Cowshed, John Lewis & Partners, Treatwell, Davines, L’Oréal.
This report, written by Maddie Malone, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends in the professional beauty and grooming treatments industry and add expert context to the numbers.
Post-COVID-19 recovery is expected to continue within professional treatments in 2023, with the sector set to return to pre-pandemic value levels in 2025. Recovery will be hindered by value-led attitudes amid the ongoing income squeeze, signalling opportunity to cater for those on a budget with cheaper treatment options. Longer-term, treatment providers can broaden appeal by tackling gender norms and innovating in male-targeted appointments. Meanwhile, there’s also opportunity to offer sustainability-led appointments, whereby energy efficient devices and low water usage shower heads are used, for example.
Maddie Malone
Senior Beauty and Personal Care Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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