2023
9
UK Professional Beauty and Grooming Treatments Market Report 2023
2023-03-16T03:06:06+00:00
OX1156133
2995
161517
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Report
en_GB
“Post-COVID-19 recovery is expected to continue within professional treatments in 2023, with the sector set to return to pre-pandemic value levels in 2025. Recovery will be hindered by value-led attitudes…

UK Professional Beauty and Grooming Treatments Market Report 2023

$ 2,995 (Excl.Tax)

Description

To understand the broader industry trends within the professional beauty and grooming treatments market, purchase our complete market research report. Mintel’s expert analysis examines changing consumer behaviours in the professional hair and beauty treatment industry, alongside recommendations for the challenges ahead. You’ll gain valuable insight into market size and market projections for the coming years. With our extensive professional beauty and grooming treatments market report, you can gain a better understanding of how to respond to changing consumer demands and take advantage of new opportunities to stay ahead of your competition.

Professional Hair and Beauty Treatments Market – Current Landscape

Following a rise in DIY behaviours at home during the pandemic, many consumers have returned to professionals in order to get their beauty and hair treatments done. As a result, the hair and beauty treatments market size grew to £13.9 billion in 2022. 

However, the ongoing income squeeze could pose challenges for the sector in the next year. To reduce spending, many consumers are looking to return to or adopt new DIY behaviours, or delay time between appointments. Once economic conditions improve, consumers will be keen to treat themselves, and opportunities will arise for brands.

Professional Beauty and Grooming Treatments – Current Market Challenges

The biggest threat to the professional beauty and grooming treatments market is a shift towards at-home DIY behaviours. Previously, this consumer behaviour had been driven by the pandemic, but now consumers are primarily motivated to save money in the challenging economic climate.

Changing Consumer Behaviour

  • 20% of professional treatment users intend to switch to lower-cost treatments over the next 12 months.
  • In the same time period, 19% of consumers plan to try at-home alternatives to professional treatments.
  • 21% of consumers have already replaced professional beauty and grooming treatments with DIY alternatives.

Purchase our full report to read more about the challenges facing the professional beauty treatment industry, and discover our expert analyst’s recommendations on how to tackle them.

Professional Beauty and Grooming Services Industry – Future Trends and Opportunities

The professional beauty treatments industry will need to explore new ways to provide value amidst the cost-of-living crisis. Companies and brands can encourage consumers to trade-up from at-home solutions by leading with messaging around professional results or promoting experimentation.

Other financial benefits can help drive spending. Buy now, pay later options could be adopted to improve accessibility and enable people to spread the costs of treatments. This may particularly resonate for more expensive treatments, such as facials or massages.

Read on to discover more about our Professional Beauty and Grooming Treatments Market Report 2023, read our UK Beauty and Personal Care Retail Market Report 2023, or take a look at our other Beauty and Personal Care Market Research.

Quickly Understand

  • The impact of COVID-19 and the rising cost of living on professional beauty and grooming treatments.
  • How consumers intend to change their use of professional beauty and grooming treatments in the next 12 months.
  • Where consumers have professional beauty and grooming treatments and how they perceive different types of treatment venues.
  • Consumer loyalty toward professional beauty and grooming treatments, including opportunities to boost loyalty toward treatment providers.
  • Opportunities to boost the appeal of professional beauty and grooming treatments.

Covered in this Report

Products: Hair treatments: Cuts, Blow drying and styling, Hair colouration and lightening, Conditioning treatments and masks, Premanent/semi-permanent re-texturising treatments, Hair extensions, Male grooming and shaving, Hair consultations. Beauty treatments: Nail treatments, Massages, Hair removal/shaping, Skin treatments, Eye treatments, Tanning treatments, Teeth whitening, Fish pedicures, Non-surgical procedures.

Brands: Sally Hansen, OLAPLEX, Dyson, Lush, Cowshed, John Lewis & Partners, Treatwell, Davines, L’Oréal.

Expert Analysis from a Specialist in the BPC Sector

This report, written by Maddie Malone, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends in the professional beauty and grooming treatments industry and add expert context to the numbers.

Post-COVID-19 recovery is expected to continue within professional treatments in 2023, with the sector set to return to pre-pandemic value levels in 2025. Recovery will be hindered by value-led attitudes amid the ongoing income squeeze, signalling opportunity to cater for those on a budget with cheaper treatment options. Longer-term, treatment providers can broaden appeal by tackling gender norms and innovating in male-targeted appointments. Meanwhile, there’s also opportunity to offer sustainability-led appointments, whereby energy efficient devices and low water usage shower heads are used, for example.

Maddie Malone
Senior Beauty and Personal Care Analyst

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five year outlook for professional treatments
      • Figure 1: Category outlook for professional beauty/grooming and hair treatments, 2023-27
    • The market
    • Sustain the COVID-19 recovery growth by targeting new consumers
      • Figure 2: Market forecast for professional beauty/grooming and hair treatments, 2016-27
    • Accelerate value growth by highlighting the cost- and time-saving abilities of professional treatments
    • Companies and brands
    • Treatment providers focus on tech incorporation
    • The mental health conversation expands into treatments
    • The consumer
    • Help consumers spread the cost of professional beauty/grooming treatments
      • Figure 3: Usage of professional beauty/grooming treatments, 2022
    • Align trims with healthy hair priorities to maintain treatment frequencies
      • Figure 4: Usage of professional hair treatments, 2022
    • Create a one-stop-shop for hair and beauty to boost venue loyalty
      • Figure 5: Usage of professional treatments, by location, 2022
    • Look to retail for loyalty reward inspiration
      • Figure 6: Interest in professional treatment innovations, 2022
    • Provide value and time-saving benefits via express treatments
      • Figure 7: Intentions regarding professional treatments in the next 12 months, 2022
    • Cater for DIY demand with treatment demonstrations
    • Boost venue loyalty with client profiles and rewards
      • Figure 8: Professional treatment behaviours, 2022
    • Boost the appeal of store treatments with privacy and additional services
      • Figure 9: Correspondence Analysis – Perceptions of professional treatment locations, 2022
  3. Issues and Insights

    • Explore new ways to provide value amidst the cost of living crisis
    • Improve user experience by integrating new technologies
    • Boost sentiment by making treatments more personal
  4. Market Size and Performance

    • COVID-19 recovery continues within professional treatments
      • Figure 10: Market size for professional beauty/grooming and hair treatments, 2017-22
  5. Market Forecast

    • Recovery within the professional treatment space continues
      • Figure 11: Category outlook for professional beauty/grooming and hair treatments, 2023-27
    • The sector to reach pre-pandemic value in 2025
      • Figure 12: Market forecast for professional beauty/grooming and hair treatments, 2016-27
      • Figure 13: Market forecast for professional beauty/grooming and hair treatments, 2022-27
    • Learnings from the last income squeeze
    • Forecast methodology
  6. Market Drivers

    • Inflation is the key concern for consumers and brands…
    • …and despite government support, energy prices are still a major concern
    • Consumer spending power will be curbed
    • Treatment providers continue to invest in physical space
      • Figure 14: Net percentage change in units occupied for varying sub-categories, 2017-21
    • DIY behaviours could pose a challenge for the sector longer-term
      • Figure 15: Changes to beauty/grooming routines since COVID-19, 2022
    • Support those wanting to save time on their BPC routines
    • Cater for all with pre-treatment consultations
      • Figure 16: Behaviours relevant to diversity and inclusivity in beauty/grooming, by ethnicity, 2022
    • Create transparency with beautician reviews
      • Figure 17: Pre-purchase beauty/grooming research, 2022
    • Maximise on the gifting opportunity
      • Figure 18: BPC gifting occasions in the last 12 months, 2022
    • Consider sustainability priorities
      • Figure 19: Attitudes towards sustainability in beauty and personal care, 2021
  7. Launch Activity and Innovation

    • Treatment providers prioritise mental health
    • Companies drive trial through AR investment
      • Figure 20: Example of driving trial through AI technology by Sally Hansen, 2022
    • OLAPLEX launches a virtual salon
      • Figure 21: Example of a virtual salon launch by Olaplex, 2022
    • Dyson rolls out its demo store concept
      • Figure 22: Example of a Dyson Demo Store at Manchester Trafford Centre, 2022
    • Pop-up stores lead with treatments
    • Soho House makes its Cowshed Spas more accessible
    • John Lewis & Partners’ expands its treatment offering
    • Treatwell partners with Google Maps
    • Davines launches its first House & Academy
      • Figure 23: Example of a treatment training location by Davines, 2022
    • L’Oréal partners with Net Zero Now
  8. Usage of Professional Beauty/Grooming Treatments

    • Usage of professional beauty/grooming treatments remains varied
      • Figure 24: Usage of professional beauty/grooming treatments, 2022
    • Reassure consumers around painless hair removal
    • Emphasise the hygiene benefits of nail treatments
      • Figure 25: Usage of professional beauty/grooming treatments, by gender, 2022
    • Tap into the skincare opportunity with facial innovation
    • Tap into desire for long-lasting results
    • Convey the health benefits of beauty treatments
      • Figure 26: Repertoire of professional beauty/grooming and hair treatment usage, 2022
  9. Usage of Professional Hair Treatments

    • Align trims with healthy hair priorities
      • Figure 27: Usage of professional hair treatments, 2022
    • Enable trialling of new looks with AR technology
      • Figure 28: Example of an AR-led smart salon experience by Amazon, 2021
    • Provide bundle deals to drive hair treatment repertoires
      • Figure 29: Repertoire of professional beauty/grooming and hair treatment usage, by age, 2022
    • Maximise on the desire for long-lasting results
    • Reassure consumers on the ethics of artificial hair
    • Align colour treatments with hair health
      • Figure 30: Usage of select professional hair treatments, by age and gender, 2022
  10. Location of Professional Treatments

    • Create a one-stop-shop for hair and beauty
      • Figure 31: Usage of professional treatments, by location, 2022
    • At-home appointments remain popular post-COVID-19
    • Create private treatment zones in retail environments
  11. Interest in Professional Treatment Innovations

    • Keep up with loyalty scheme innovation
      • Figure 32: Interest in professional treatment innovations, 2022
    • Facilitate private treatments
      • Figure 33: Interest in professional treatment innovations, by usage of beauty/grooming treatments, 2022
    • Offer group discounts on treatments
    • Provide value and time-saving benefits via express treatments
    • Recognise and connect different personality types
    • Explore mirror-free environments to boost experience
      • Figure 34: Example of an art-led treatment venue by DKUK, 2022
    • Boost accessibility for those on-the-go
    • Use technology to attract young consumers
      • Figure 35: Interest in professional treatments carried out by a robot, by age and gender, 2022
      • Figure 36: Example of robot-led beauty treatments by Clockwork, 2022
    • Innovate in the pre-treatment consultation process
      • Figure 37: TURF Analysis – interest in professional treatment innovations, 2022
      • Figure 38: Table – TURF Analysis – Interest in professional treatment innovations, 2022
    • TURF Analysis Methodology
  12. Future Intentions Regarding Professional Treatments

    • Innovate in lower cost treatment options
      • Figure 39: Intentions regarding professional treatments in the next 12 months, 2022
    • Provide treatment demonstrations for at-home usage
    • Link to calendar appointments
    • Facilitate experimentation amongst the 16-24s
      • Figure 40: Intentions regarding professional treatments in the next 12 months, by age, 2022
  13. Professional Treatment Behaviours

    • Boost venue loyalty with client profiles and rewards
      • Figure 41: Professional treatment behaviours, 2022
    • Maximise on self-care messaging
    • Create anonymous feedback options for younger shoppers
      • Figure 42: Professional treatment behaviours, by age and gender, 2022
    • Opportunity for product-based advice in hair treatments
      • Figure 43: Professional treatment behaviours, by usage of beauty/grooming treatments, 2022
    • Innovate in the male treatment space
      • Figure 44: Professional treatment behaviours, by gender, 2022
  14. Perceptions of Professional Treatment Locations

    • Align quality results with professional perceptions in salons
      • Figure 45: Correspondence Analysis – perceptions of professional treatment locations, 2022
      • Figure 46: Correspondence Analysis – perceptions of professional treatment locations, 2022
    • Make the spa experience more personal
    • Boost the appeal of store treatments with privacy and additional services
    • Flexible booking options can boost convenience in home settings
    • Barbers can take inspiration from the salon space
      • Figure 47: Correspondence Analysis – perceptions of salon/barber/grooming parlours, by gender, 2022
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  16. Appendix – Market Size and Forecast

    • Market forecast and prediction intervals
      • Figure 48: Market forecast and prediction intervals for the professional beauty/grooming and hair treatments, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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