Collapse All
-
- Outlook for festive 2025
-
THE (FESTIVE) MOOD OF THE CONSUMER
- Confidence wavers heading into Q4…
- Graph 1: British household financial confidence, 2021-25
- …particularly among higher-income households
- Graph 2: change in financial situation in the past year, 2024
- Graph 3: change in financial situation in the past year, 2025
- Consumers are more optimistic for festive 2025…
- …but value will remain top of the agenda
- Expect a later picture of demand
- Graph 4: weekly spending with all non-food retailers within the Snoop/SpendMapper co-hort, November and December 2023/24
- Out-of-home a focus of consumer plans
- Graph 5: planned spending areas for the upcoming festive season, 2024-25
-
PROSPECTS AND KEY TRENDS FOR THE GROCERY SECTOR
- Price war top of the agenda in grocery
- Greater challenge will come from out-of-home
- Graph 6: spending intentions for in-home and out-of-home food and drink, 2025
- Don’t overwhelm shoppers with messaging
- Rapid delivery will be lent on
- Graph 7: month-on-month change between November and December 2024 among select rapid delivery operators, 2025
- Opportunity to create in-home ‘moments’ to defend against out-of-home
- Make sure merchandising pops as shoppers look to get organised
- A more ‘social’ Christmas
- Help ease the stress of hosting
-
PROSPECTS AND KEY TRENDS FOR THE NON-FOOD SECTOR
- Despite consumer hesitation, there remains much opportunity to drive impulse purchasing
- Graph 8: non-food spending intentions for Christmas, 2025
- Demand for value will push shoppers to Black Friday
- Capturing attention and driving consistent footfall
- Later purchasing behaviour brings opportunity for rapid to shine
- AI will have a bigger role this Christmas
- Uptick in home demand will extend to gifts
- Support for local and communities heightened
-
KEY TAKEAWAYS
- A mixed outlook for festive 2025
- Christmas 2025 estimates
-
APPENDIX
- Consumer research methodology – EMEA
- Snoop SpendMapper methodology
- Abbreviations
This special seasonal report analyses consumer data and market factors to predict consumer sentiment and plans for Christmas from a retail perspective, focussing on both the grocery retail sector and the non-food retail sector. Know what to expect this festive season with this comprehensive report.
Meet the Expert Behind the Analysis
This report is written by Mintel’s Director of Retail Insight, Nick Carroll. Nick manages Mintel’s UK Retail Reports, covering shopper behaviour and retail strategy across channels and a broad range of retail categories. Nick is regularly asked for his opinion on the latest retail trends by the UK media and works with Mintel clients across sectors to understand shopper behaviour and unlock opportunities within the market.
While shoppers are looking forward to festive 2025, concerns over finances and a desire to spend out-of-home will put pressure on retail.
Nick Carroll, Director of Retail Insight
£ 2,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF, PPT and Excel download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied at checkout
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
