UK Pub Visiting Market Report 2023
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Pubs remain a cornerstone of British culture; however, consumers continue to demand menu innovation with snacks and sustainable dishes high on their agenda. Jennie Bryans, Travel & Leisure Analyst…

 2,600 (Excl.Tax)


The UK pub and bar industry experienced huge implications as a result of the COVID-19 pandemic, however the market has bounced back over the last couple of years. Mintel’s UK Pub Visiting Market Report 2023 examines the key drivers for this recovery, as well as providing detailed insights into what consumers want and why, and recent innovations and opportunities for the UK pub market.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Issues Covered in this Report

  • The impact of the cost of living on the pub industry.
  • How pub visiting rates and spending habits have changed over the past few years.
  • Factors that encourage consumers to choose one pub over another.
  • Pub goers eating and drinking preferences, including the rising popularity of low/no-alcohol drinks.
  • Launch activity and innovation in the pub industry.

UK Pub Industry – Current Market Landscape

Pub visiting sits at the heart of British culture, and after a difficult period caused by the COVID-19 pandemic, the market is expected to reach its highest ever value in 2023. This has been driven by increasing food and drink prices, as well as an increase in pub-going consumers. However, it is not all good news for the UK pub market, a turbulent economy and knock-on effects from the pandemic have resulted in a continued decline in pub numbers.

  • UK pub market share: Greene King holds the largest share of the UK pub market, however its number of managed operators has fallen since 2020.
  • UK pub market size: The UK pub industry is expected to increase by 4.8% in 2023, and Mintel forecasts that steady growth will continue over the next five years to 2028.

Pub Visiting – UK Consumer Trends

  • Almost nine in 10 adults visit pubs, although this remains slightly behind 2019 levels.
  • Over eight in 10 Gen Zs drink at pubs and bars, despite growing up more sober-curious than their older counterparts.
  • Over two-fifths of pub goers would like to see snacking menus in pubs, highlighting that the cost of living crisis is continuing to have an effect on consumer spending power.

Purchase our full UK Pub Visiting Market Report 2023 for a complete analysis of the pub market, consumer demands, and our experts’ recommendations for major growth opportunities during difficult economic times.

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Expert Analysis from a Leisure Analyst

This report, written by Jennie Bryans, a leading Travel & Leisure analyst, delivers in-depth commentary and analysis to highlight current trends in the UK pub market and add expert context to the numbers.

Pubs remain a cornerstone of British culture; however, consumers continue to demand menu innovation with snacks and sustainable dishes high on their agenda.

Jennie Bryans
Travel & Leisure Analyst

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
    • Opportunities for the pub market
    • Market dynamics and outlook
    • Graph 1: pub and bar industry market size, 2018-23
    • What consumers want and why
    • Graph 2: pub/bar visiting to eat or drink, 2023
    • Graph 3: motivations to visit a pub/bar, 2023
    • Graph 4: drink preferences at pubs/bars, 2023
    • Graph 5: menu options at pubs/bars, by age, 2023
    • Innovation and marketing
  2. Market Dynamics

    • Market size
    • Graph 6: pub and bar industry market size, 2018-23
    • Market forecast
    • Market share
    • Macro-economic factors
    • Graph 7: GDP, 2021-23
    • Graph 8: CPI inflation rate, 2021-23
    • Graph 9: “Have you been affected by any of these issues over the last two months? Please select all that apply.”, 2023
    • Graph 10: CPI 12-month rate change and wage growth, 2020-23
    • Graph 11: financial wellbeing index, 2016-23
    • Graph 12: financial confidence index, 2016-23
    • Social, environmental and legal factors
  3. What Consumers Want and Why

    • Frequency of visiting pubs and bars
    • Graph 13: pub/bar visiting to eat or drink, 2023
    • Graph 14: pub/bar visiting to eat or drink, 2023
    • Graph 15: pub/bar visiting to eat or drink, by time of day, 2023
    • Motivations to visit a pub/bar
    • Graph 16: motivations to visit a pub/bar, 2023
    • Graph 17: motivated by wide range of non-alcoholic drinks, by generation, 2023
    • Graph 18: motivated by innovative food menu, by household income, 2023
    • Spending at pubs/bars
    • Graph 19: spending on food at pubs/bars, 2023
    • Graph 20: spending on drinks at pubs/bars, 2023
    • Drink preferences at pubs/bars
    • Graph 21: consumers drinking only alcoholic-drinks at pubs/bars, by age, 2023
    • Graph 22: alcoholic drink preferences at pubs/bars, 2023
    • Graph 23: non-alcoholic drink preferences at pubs/bars, 2023
    • Menu options at pubs/bars
    • Graph 24: menu options at pubs/bars, 2023
    • Graph 25: menu options at pubs/bars, by age, 2023
    • Behaviours relating to pubs/bars
    • Graph 26: behaviours relating to pubs/bars, 2023
    • Graph 27: I would pay more for sustainable food options at pubs/bars, by age, 2023
  4. Innovation and marketing trends

    • Launch activity and innovation
  5. Brand Research

  6. Appendix

    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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