2021
9
UK Pub Visiting Market Report 2021
2021-11-20T03:16:41+00:00
OX1050261
2195
145404
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Report
en_GB
“The pub sector has been among the biggest casualties of the COVID-19 pandemic, with pubs forced to close during the three national lockdowns in 2020 and 2021 and operating under…

UK Pub Visiting Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Pub Visiting market report identifies consumer attitudes towards pub visiting, pub visiting trends, and pub goers in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Pub Visiting market in the UK. 

Current Market Landscape 

The demand for quiet areas in pubs, particularly among the over-65s demonstrates that this is a way to appeal to this growing group who are typically financially comfortable and don’t visit pubs as often as younger people. Quiet areas could likewise unlock new occasions among homeworkers, with 48% of pub visitors saying being able to book a quiet space in a pub/bar would encourage them to work/study there more often than they currently do.

  • 37% of adults desire a quiet area in pubs, particularly among over-65s (46%)
  • 48% of pub visitors say being able to book a quiet space in a pub/bar would encourage them to work/study there more often.

The pub sector has been among the biggest casualties of the COVID-19 pandemic, with pubs forced to close during the three national lockdowns in 2020 and 2021 and operating under restrictions when allowed to open for the remainder of 2020 and long stretches of 2021. Consumers’ reticence about being in crowded spaces put a further dampener on sales.

Future Market Trends in Pub Visiting 

The ongoing shift towards drinking in the home has proven slow to reverse, the lower cost and heightened convenience appealing to consumers. The alcohol moderation trend has further curbed pub sales, highlighting a pressing need for venues to adapt through providing a low/no-alcohol offer or through taking cues from the likes of BrewDog, which launched an alcohol-free bar in January 2020, although this venue now sells alcohol.

The positive associations that the majority of people have for these venues, with over half agreeing pubs are a vital part of the local community, are good for emotional wellbeing and are a good place to spend time with friends/family are key strengths for pubs to draw on amidst rising pressure on household finances. Pubs/ bars can also look to compete with the lower-priced retail channel by tapping into consumer desire to try new things, with 48% of visitors saying they enjoy experimenting with new alcoholic drinks in pubs/bars.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on the pub industry.
  • Recent activity and innovation by leading players.
  • Reasons to visit pubs/bars and enticements that would encourage people to visit more often.
  • Behaviours and attitudes related to pub visiting.

Covered in this report

Brands: Greene King, Mitchells & Butlers, JD Wetherspoon, Marston’s, Enterprise Inns, Punch Taverns, Fuller’s, Stonegate Pub Company, Stonegate Pub Company, Ei Group, Star Pubs & Bars, Heineken, BrewDog, Carling, Guinness.

Expert analysis from a specialist in the field

This report, written by Amy Price, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pub sector has been among the biggest casualties of the COVID-19 pandemic, with pubs forced to close during the three national lockdowns in 2020 and 2021 and operating under restrictions when allowed to open for the remainder of 2020 and long stretches of 2021, when consumers’ reticence about being in crowded spaces put a further dampener on sales. The shift towards drinking in the home has proven slow to reverse, the alcohol moderation trend further curbing the appeal of pubs.
However, pubs can continue to appeal by drawing on their strong image as offering a place to socialise, appealing to the majority who agree pubs are vital for the local community, are good for emotional wellbeing and offer a place to spend time with friends/family.
Amy Price
Senior Food and Drink Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on the pub industry
      • Figure 1: Short, medium and long-term impact of COVID-19 on pub visiting, 2020-25
    • The market
    • Market size and forecast
    • 2021 sales fare better
      • Figure 2: Market size and COVID-19 scenario forecast for the pub industry, 2016-26
    • Companies and brands
    • Sales drop for leading pubcos as COVID-19 hits
    • Pub companies’ adoption of takeaways/delivery, digital ordering accelerates
    • Charity partnerships and support for local community gain heightened relevance
    • The consumer
    • Almost nine in 10 visit pubs/bars
      • Figure 3: Pub/bar visiting to eat or drink, by time of day, 2021
    • Socialising is key to pub visiting
      • Figure 4: Reasons for going to pubs/bars, 2021
    • Table service appeals to 42% and offers a way for pubs to upsell
      • Figure 5: Enticements encouraging people to visit pubs/bars more often, 2021
    • Britishness appeals to pub visitors
      • Figure 6: Behaviours relating to pub visiting, 2021
    • Pubs should push community aspect and encourage punters to support their local
      • Figure 7: Attitudes towards pubs/bars, 2021
  3. Issues and Insights

    • Desire for experimentation offers pubs a way to stand out from retail
    • Pubs should push community aspect and encourage punters to support their local
    • Majority see visiting pubs as good for emotional wellbeing
    • Quiet areas offer a way to appeal, particularly to over-65s and homeworkers
  4. Market Size and Performance

    • Impact of COVID-19 on the pub category
      • Figure 8: Short, medium and long-term impact of COVID-19 on pub visiting, 2020-25
    • Pubs severely damaged by COVID-19
    • 2021 sales fare better
      • Figure 9: UK pub industry market size, 2016-21
  5. Market Forecast

    • Market to return to pre-pandemic levels by 2026
      • Figure 10: Market forecast for the pub industry, 2016-26
      • Figure 11: Key drivers affecting Mintel’s market forecast, 2015-25
    • Forecast methodology
  6. COVID-19 Scenario Performance

    • Mintel’s approach to predicting the impact of COVID-19
    • Fundamental differences in how COVID-19 is affecting consumer markets
    • A difference between Mintel’s rapid COVID recovery and extended COVID disruption scenarios
      • Figure 12: COVID-19 scenario forecasts, 2016-26
    • A small sales difference between Mintel’s rapid COVID recovery and extended COVID disruption scenarios in 2022
    • Social distancing extending into 2022 would dampen pubs’ recovery
    • Mintel’s rapid recovery scenario indicates a return to pre-COVID sales by the end of 2022
    • COVID-19 market disruption: risks and outcomes
      • Figure 13: Summary of Mintel scenario expectations and the impact on the pub market, 2021
  7. Market Drivers

    • Timeline of COVID-19 measures affecting pubs
    • The pub trade faces rising costs
    • Government looks to aid businesses
    • UK government consults on calorie labelling
    • Drop in young adults to negatively impact the market; growth of over-55s provides little relief
      • Figure 14: Trends in UK population, by age, 2015-20 and 2020-25
  8. Performance of Selected Companies

    • Sales drop as COVID-19 hits
      • Figure 15: Turnover of selected leading pub operators in the UK, 2016/17-2019/20
    • Outlet numbers rebound in 2021 following 2020 drop
      • Figure 16: Selected leading pub operators in the UK, by outlet numbers, 2016-21
    • Stonegate hit by pandemic
      • Figure 17: Key financial data for Stonegate, 2016-20
      • Figure 18: Key financial data for Ei Group (formerly Enterprise Inns), 2016-19
    • Greene King’s sales fall
      • Figure 19: Key financial data for Greene King, 2016-21
    • Wetherspoon suffers sales falls; plans investment for the future
      • Figure 20: Key financial data for Wetherspoon, 2016-21
    • Mitchells & Butlers sees sales decline
      • Figure 21: Key financial data for Mitchells & Butlers, 2016-20
    • Punch Taverns also negatively impacted
      • Figure 22: Key financial data for Punch Taverns, 2016-20
  9. Recent Activity and Innovation

    • Turning to takeaways/delivery
    • Digital order and pay
    • Online sessions offer a way to reach drinkers
    • Beer brands offer support to pubs…
    • …and Tesco calls on people to go to the pub
    • BrewDog runs January campaign across pubs to appeal to moderators
    • Pub companies partner with charities to reduce waste or raise money
  10. Impact of COVID-19 on Consumer Behaviour

    • Pubs hit by closures due to COVID-19
    • COVID-19 marks a step-change in working habits
    • Supporting British/local businesses becomes more pertinent
    • Health becomes more of a priority in the wake of the pandemic
    • A spotlight on calories
    • Pressing need for pubs to cater for alcohol moderation
  11. Frequency of Visiting Pubs and Bars

    • Almost nine in 10 visit pubs/bars
      • Figure 23: Pub/bar visiting to eat or drink, by time of day, 2021
    • Men, 25-44s and higher earners are more likely to visit pubs
      • Figure 24: Pub/bar visiting to eat or drink, by gender, age and household income, 2021
    • Most people visit pubs/bars only occasionally; a fifth visit weekly to eat in the day
      • Figure 25: Frequency of visiting pubs/bars to eat or drink, 2021
    • Men and the young visit most frequently
      • Figure 26: Those visiting pubs/bars once a week or more to eat or drink, by gender and age, 2021
  12. Reasons to Visit Pubs/Bars

    • Socialising is key to pub visiting
      • Figure 27: Reasons for going to pubs/bars, 2021
    • Forms of entertainment appeal to minority
    • Sports appeal to one in four men but just 9% of women
    • Social events offer a way to meet new people…
    • …especially to younger adults
  13. Enticements Encouraging People to Visit Pubs/Bars More Often

    • Table service appeals to 42% and offers a way for pubs to upsell
    • Strong interest for service measures to stay
      • Figure 28: Enticements encouraging people to visit pubs/bars more often, 2021
    • Openness to recommendation holds potential for table service
    • Almost half notice the difference between standard and premium drinks
    • Need for staff training to encourage trading up
    • Quiet areas offer a way to appeal to minority, particularly over-65s
    • Quiet spaces would appeal to homeworkers
  14. Behaviours Relating to Pub Visiting

    • Britishness appeals to pub visitors
      • Figure 29: Behaviours relating to pub visiting, 2021
    • Highlight local brews as a way to stand out
    • Food menus should look to British/local ingredients
    • Desire for experimentation offers pubs a way to stand out from retail
    • Tasting sets and non-mainstream offering will win over curious pub-goers
    • Guidance will empower experimentation and set pubs apart from retail
    • Calorie-counted drinks appeal to the young
  15. Attitudes towards Pubs/Bars

    • Pubs should push community aspect and encourage punters to support their local
    • The local pub enjoys strong goodwill
    • Highlighting the role in local community will tap into this
      • Figure 30: Attitudes towards pubs/bars, 2021
    • Majority see visiting pubs as good for emotional wellbeing
  16. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  17. Appendix – Central Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 31: Market forecast and prediction intervals for value sales in the pub industry, 2021-26
    • Market drivers and assumptions
      • Figure 32: Key drivers affecting Mintel’s market forecast, 2020-25
    • Forecast methodology
  18. Appendix – COVID Scenario Performance Methodology and Assumptions

    • Scenario performance
      • Figure 33: Scenario performance for value sales of the pub industry, 2016-26
    • Rapid COVID recovery, central and extended COVID disruption scenarios outline
    • Scenario methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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