2022
9
UK Pub Visiting Market Report 2022
2022-11-19T03:09:16+00:00
OX1100529
2195
157711
[{"name":"Leisure Time","url":"https:\/\/store.mintel.com\/industries\/leisure-time"},{"name":"Restaurants, Pubs and Bars","url":"https:\/\/store.mintel.com\/industries\/foodservice\/restaurants-pubs-bars"}]
Report
en_GB
“The pub industry is recovering well from the extended implications of the COVID-19 pandemic, and is nearly back to its pre-pandemic value. The sector faces increased competition from competitive socialising…

£ 2,195 (Excl.Tax)

Description

The UK Pub Visiting Market Report examines the habits and attitudes of British pub-goers, recent innovations by leading players in the pub industry, and the impact of the rising cost of living on the pub and bar market. This report covers the pub and bar market share, market forecast, market segmentation and key pub industry trends.  

Current Pub and Bar Market Landscape

The lowest earners are set to be disproportionately impacted as the cost of living crisis intensifies. As their disposable incomes are increasingly squeezed this will force the lowest earners to cut back on pub visits. The pub industry needs to focus on diversifying their offerings and attract a wide range of consumers. With a large proportion of businesses still adopting a hybrid model of working and with rising energy bills, numerous pubs have advertised facilities for remote/hybrid workers.

Pub and Bar Market Share and Key Pub Industry Trends

Ongoing pressure on household incomes will not be the only challenge the pub industry faces, the emergence of the competitive socialising sector will also threaten pubs’ value proposition; 20% of Generation Zs prefer other leisure experiences over visiting a pub. As a result, the pub and bar market will need to diversify their offerings in order to remain attractive – particularly for younger consumers who tend to be more interested in low and no-alcohol drinks compared to their elders.

  • Pub and bar market size: The pub industry has recovered well in 2022, and is estimated to be at 97% of pre-pandemic levels.
  • Pub and bar market challenges: 46% of non-pub-goers don’t visit pubs because they believe they are too expensive.
  • Pub industry consumer behaviours: Only 50% of 18-24s usually drink alcohol when socialising with friends, compared to 59% of all adults.

Future Trends in the Pub and Bar Market

In the longer term, the pub and bar market is expected to post minimal annual growth over the next couple of years. To help mitigate this, the pub industry should focus on attracting and retaining consumers by focusing on quality, including the use of local produce, which can bring together the local community and boost sustainability credentials.

Additionally, the pub industry should look at promoting quieter events, such as life drawing classes or film nights, for those who find pubs too noisy.

To discover more about the UK Pub Visiting Market Report 2022, read our UK Attitudes Towards Pub Catering Market Report, or take a look at our Pubs Market Research Reports.

Quickly Understand

  • How the rising cost of living will impact the pub industry.
  • Recent activity and innovation by leading players in the pub industry.
  • Reasons to visit pubs/bars and ways that operators can encourage consumers to visit more often.
  • How pub-goers are likely to respond to rising costs and what operators in the pub industry can do to mitigate the risks.
  • Behaviours and attitudes related to pub visiting.
  • Explores pub and bar market share and size.

Covered in this Report

Brands:  JD Weatherspoon, Fortress Investment Group, Punch Pubs & Co, Greene King, Hickory’s BBQ Smokehouse, Fuller’s, Marston’s Managed Pubs, Mitchells & Butlers, Stonegate, Star Oubs & Bars, Brewdog, Heineken, Young’s Pubs, Shelter, Social Bite, Young Lives vs Cancer, All Bar One, Macmillian Cancer Support, Motor Neurone Disease Association.

Expert Analysis from a Specialist in the Leisure Sector

This report, written by Jennie Bryans, a leading analyst in the leisure sector, delivers in-depth commentary and analysis to highlight current trends in the pub industry and add expert context to the numbers.

The pub industry is recovering well from the extended implications of the COVID-19 pandemic, and is nearly back to its pre-pandemic value. The sector faces increased competition from competitive socialising venues, which continue to be popular – particularly amongst Gen Zs. Moving forward, pubs should focus on diversifying their offerings to cater for a wide variety of customers, by promoting space for remote/hybrid workers, hosting community events and helping consumers to celebrate special occasions.”

Jennie Bryans
Leisure and Travel Analyst

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for the pub industry
      • Figure 1: Category outlook, 2022-27
    • The market
    • Pub industry almost back to its pre-pandemic value
      • Figure 2: UK pub industry market size, 2017-22
    • Market set to fully recover from the pandemic by 2024
      • Figure 3: Market forecast for pub visiting, 2017-27
    • Companies and brands
    • Pub numbers continue to decline
      • Figure 4: Selected leading pub operators in the UK, by outlet numbers, 2017-22
    • Football World Cup initiatives
    • Operators respond to the cost-of-living crisis
    • BrewDog opens new flagship pub
    • The consumer
    • Pub visiting remains an essential pastime
      • Figure 5: Pub/bar visiting to eat or drink, by time of day, 2022
    • Visiting frequency remains slightly below pre-pandemic levels
      • Figure 6: Frequency of visiting pubs/bars to eat or drink, 2022
    • Socialising remains key pull factor
      • Figure 7: Reasons for going to pubs/bars, 2022
    • Opportunity to promote WFP
    • Cost-of-living concerns move to the fore
      • Figure 8: Reasons for not visiting pubs/bars more often, 2022
    • Competitive socialising remains a real threat to the pub industry
    • Over half of consumers would visit pubs less to cut costs
      • Figure 9: Strategies to save money at pubs/bars, 2022
    • Alcoholic drinks remain the favoured option…
    • …but non-alcoholic drink choices are rising in popularity
      • Figure 10: Drink preferences at pubs/bars, 2022
    • Pubs’ entertainment services show greatest room for improvement
      • Figure 11: Satisfaction with key factors for pubs visited most often, 2022
    • Three quarters are keen for separate dining and bar areas
      • Figure 12: Attitudes towards pubs/bars, 2022
    • Pubs as community hubs
  3. Issues and Insights

    • Pubs developing into multi-purpose venues
    • Consumers still prioritising quality despite the cost-of-living crisis
    • 2022 Football World Cup kicks-off
  4. Market Size and Performance

    • Pub industry almost back to its pre-pandemic value
      • Figure 13: UK pub industry market size, 2017-22
  5. Market Forecast

    • The five-year outlook for the pub industry
      • Figure 14: Category outlook, 2022-27
    • Market to return to pre-pandemic levels by 2024
      • Figure 15: Market forecast for pub visiting, 2017-27
    • Learnings from the last income squeeze
    • Forecast methodology
  6. Market Drivers

    • Inflation is the key concern for consumers and brands…
    • Rising energy bills of major concern for both consumers and businesses
    • Consumers’ financial wellbeing has fallen from the highs of 2021
      • Figure 16: Household financial wellbeing index, 2016-22
    • Freeze on alcohol duty reversed
    • 2022 Football World Cup kicks-off
  7. Performance of Selected Companies

    • Pub numbers continue to decline
      • Figure 17: Selected leading pub operators in the UK, by outlet numbers, 2017-22
    • Stonegate
      • Figure 18: Key financial data for Stonegate, 2018-21
    • Mitchells & Butlers
      • Figure 19: Key financial data for Mitchells & Butlers 2018-21
    • Greene King
      • Figure 20: Key financial data for Greene King, 2018-22
    • JD Wetherspoon
      • Figure 21: Key financial data for JD Wetherspoon, 2018-22
    • Fuller’s
      • Figure 22: Key financial data for Fuller’s, 2018-22
  8. Recent Activity and Innovation

    • Recent acquisitions
    • Low-alcohol beer moves on draught
    • Football World Cup initiatives
    • Operators respond to the cost-of-living crisis
    • BrewDog opens new flagship pub
    • Pubs brands continue their charity efforts
  9. Frequency of Visiting Pubs and Bars

    • Pub visiting remains essential pastime
      • Figure 23: Pub/bar visiting to eat or drink, by time of day, 2022
    • Higher earners more likely to visit pubs
      • Figure 24: Pub/bar visiting to eat or drink, by gender, age and household income, 2022
    • Visiting frequency remains slightly below pre-pandemic levels
      • Figure 25: Lunch deal offered at The Gable, Moorgate, October 2022
      • Figure 26: Frequency of visiting pubs/bars to eat or drink, 2022
  10. Reasons for Visiting Pubs/Bars

    • Socialising remains key pull factor
      • Figure 27: Reasons for going to pubs/bars, 2022
    • Men are more likely to visit pubs to watch sports and play games
    • Women prefer to celebrate at the pub
      • Figure 28: Reasons for going to pubs/bars, by gender, 2022
    • Opportunity to promote WFP
    • Pubs should promote weekday live entertainment
  11. Reasons for not Visiting Pubs/Bars

    • Cost-of-living concerns move to the fore
      • Figure 29: Life drawing activity offered at The Exhibit, October 2022
      • Figure 30: Reasons for not visiting pubs/bars more often, 2022
    • Mingling events to boost confidence and footfall
    • Competitive socialising remains a real threat to the pub industry
  12. Cost-saving Strategies at Pubs/Bars

    • Over half of consumers would visit pubs less to cut costs
      • Figure 31: Strategies to save money at pubs/bars, 2022
    • Pub visiting remains an ingrained part of city life…
    • …but opportunity to upsell to villagers
      • Figure 32: Strategies to save money at pubs/bars, by area, 2022
  13. Drink Preferences at Pubs/Bars

    • Alcoholic drinks remain the favoured option…
    • …but non-alcoholic drink choices are rising in popularity
      • Figure 33: Drink preferences at pubs/bars, 2022
    • Soft drinks more popular than non-alcoholic alternatives
  14. Satisfaction of Visiting Pubs/Bars

    • Eight in 10 are satisfied with their local pub
      • Figure 34: Overall satisfaction with pub visited most often, 2022
    • Pubs’ entertainment services show greatest room for improvement
    • Price point of food and drink is deemed adequate
    • Quality products and service levels are highly valued
      • Figure 35: Satisfaction with key factors for pubs visited most often, 2022
      • Figure 36: Key drivers of overall satisfaction with pubs, 2022
      • Figure 37: Overall satisfaction with pubs – Key driver output, 2022
  15. Attitudes towards Pubs/Bars

    • Three quarters are keen for separate dining and bar areas
      • Figure 38: Attitudes towards pubs/bars, 2022
    • Pubs as community hubs
    • Localisation is key
  16. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  17. Appendix: Key Driver Analysis

    • Methodology
      • Figure 39: Overall satisfaction with pub visiting – Key driver output, August 2022
      • Figure 40: Satisfaction with pub visiting, August 2022
  18. Appendix: Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 41: Market forecast and prediction intervals for value sales in the pub industry, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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