The UK pub and bar market is expected to grow 5% year-on-year in 2024, demonstrating resilience and steady growth despite economic challenges. This reflects changing consumer habits and the industry’s adaptability. Trends like immersive experiences, such as cocktail-making classes, have attracted 36% of consumers, redefining pub visits and boosting footfall.
However, the sector faces challenges with the ongoing decline in pub numbers. Only 45,350 pubs remain in 2023, down from 60,800 in 2000, and closures continue to threaten the industry. The planned end of business rates relief in 2025 could worsen the situation, burdening many operators with unsustainable costs. Staying competitive will require innovative strategies to remain profitable and attract customers.
On a positive note, the rising demand for health-conscious options offers significant opportunities. The growth of low and non-alcoholic drinks aligns with consumer wellness trends. Pubs and bars that adapt to these demands, while also creating experiential or themed venues, are well-positioned to attract a wider, more diverse audience. This innovation points to a promising future for operators willing to evolve with their customers.
Experiential venues and the demand for low or non-alcoholic drinks are reshaping traditional pubs, driving innovation to meet changing preferences.
Trish Caddy, Associate Director – Foodservice
Mintel commissioned consumer research for this Report to assess usage and attitudes towards pubs and bars. Research was carried out by Kantar Profiles among 1,978 internet users aged 18+ in August 2024. Detailed demographics are given in the Interactive Databook.
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