UK Residential Windows and Doors Market Report 2024
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Macroeconomic headwinds will continue to impact demand in 2024. However, the higher end of the market is expected to show resilience, requiring astute market targeting. Claudia Preedy, Senior B2B…

UK Residential Windows and Doors Market Report 2024

£ 1,495 (Excl.Tax)

Report Summary

The highly fragmented residential windows and doors market, which under ‘normal’ market conditions is mature but stable, faced severe disruption during the pandemic before a strong recovery in 2021. Since 2022, however, the market has been facing challenging conditions from the cost-of-living crisis and the slowdown in the housing market. Macroeconomic headwinds will continue to impact the market in 2024, with a return to growth anticipated in 2025.

Alongside reduced replacement demand, the smaller new build market also faced a downturn in 2023, with major housebuilders reporting reduced demand compounded by continued issues with the length of time it takes to achieve planning permissions. 2024 is likely to see a further decline in private housebuilding activity. In the RMI sector, the lag between housing demand and the realisation of home improvement spend, will likely stunt activity in 2024.

Key Issues Covered in this Report

  • The impact of the macroeconomic changes on the UK residential windows and doors market and key sub-sectors.
  • The development of the replacement and new build market over the last five years.
  • How the market is expected to develop over the next five years in light of the ongoing economic uncertainty combined with the important issues of house price changes and climate change initiatives.
  • Trends in the residential windows and doors industry in what remains a highly fragmented sector.

Meet The Expert

This report is written by Claudia Preedy, Senior B2B Analyst. Claudia joined Mintel in October 2013 and has over nine years’ experience researching B2B markets, identifying market trends, analysing the impact of the regulatory, economic and political environment and providing market forecasts. Claudia holds a Master’s degree in Marketing Management.

Macroeconomic headwinds will continue to impact demand in 2024. However, the higher end of the market is expected to show resilience, requiring astute market targeting.

Claudia PreedyClaudia Preedy
Senior B2B Analyst

Table of Contents

  1. Executive Summary

    • Opportunities for the residential windows and doors market
    • Enhanced energy efficiency
    • Sustainable innovations
    • Technological advancement and customisation
    • Market dynamics and outlook
    • Market size and forecast
    • Market predictions
    • Market size and forecast
    • Graph 1: market size and forecast for residential windows and doors, 2019-28
    • Market value contracts amid a challenging macroeconomic environment
    • Market expected to return to growth in 2025
    • Replacement category dominates residential windows and doors market
    • Graph 2: segmentation of residential window and door market, by application, 2019-23
    • PVC-U windows make up majority of window installations
    • Graph 3: material segmentation of window frames, 2023
    • PVC-U doors account for around two-thirds of doors market
    • Graph 4: material segmentation of doors and door frames, 2023
    • Continued investment in new product development crucial to ensure long-term customer demand
  2. Market Dynamics

    • Market size
    • Market value impacted by challenging trading and macroeconomic environment
    • Market value fluctuates more than the volume variations in sales
    • Market demonstrated a swift recovery from COVID-19 disruption…
    • …but more challenging market conditions have prevailed since 2022
    • Astute market targeting has become more critical
    • Market forecast
    • Market expected to return to growth in 2025…
    • …but difficult market conditions continue to prevail in the short-term
    • Medium- to long‐term drivers of the market remain positive
    • Continued investment in new product development crucial to ensure long-term customer demand
    • Market segmentation – application
    • Replacement category dominates residential windows and doors market
    • Graph 5: segmentation of residential window and door market, by application, 2019-23
    • Direct sell replacement market – the background
    • Direct sell replacement market – product development
    • Majority of direct sell companies deliver and install products themselves
    • Direct sell replacement market – diversification opportunities
    • Factors influencing homeowners’ purchasing decisions
    • Increased competition in home improvements amid discretionary spending squeeze
    • New construction market – overview
    • Housebuilding activity impacted by adverse macroeconomic environment, but ongoing housing shortage provides underlying driver for growth
    • RMI market
    • Market segmentation – material
    • PVC-U windows account for three-quarters of window installations
    • Timber represents a fifth of UK windows market
    • How PVC-U has become the most popular window frame material
    • Metal frames seen as premium option
    • Different window styles are appropriate for different types of property
    • Typical window replacement costs
    • PVC-U doors account for around two thirds of doors market
    • Graph 6: material segmentation of doors and door frames, 2023
    • Timber doors remain popular
    • Market trends
    • Triple-glazing
    • Sustainability considerations driving product development
    • How companies enhance their sustainability credentials
    • Aesthetic and customisation options
    • Online sales and digitalisation
    • Growth in innovative glass and smart home integration
  3. Market Drivers

    • Macroeconomic factors
    • Economic output has stagnated since the cost-of-living crisis began
    • Real GDP quarterly growth
    • Graph 7: real GDP first quarterly estimates, Q1 2022-Q4 2023
    • Inflationary pressures start to ease…
    • Graph 8: CPI inflation rate, 2021-24
    • …leading to a rise in real earnings
    • Graph 9: real average weekly earnings growth, 2019-24
    • Interest rates expected to fall in 2024, but borrowing pressures will remain
    • Consumer sentiment: the recovery is continuing…
    • Graph 10: the financial wellbeing index, 2016-24
    • …and people feel more confident about their financial prospects
    • Graph 11: the financial confidence index, 2016-24
    • Regulatory and legislative environment
    • Net zero by 2050 target
    • The Future Homes Standard
    • Future Homes Standard consultation
    • 2022 interim uplift in Building Standards
    • New housebuilding
    • The UK’s housing shortage
    • Planning reforms necessary to tackle housing shortage
    • Housing completions
    • Graph 12: housing completions in England, by sector, 1990-23
    • 2023 sees slowdown in housing construction
    • Improving market conditions will take time to filter through to the housebuilding market
    • RMI expenditure
    • Public housing RMI expenditure
    • Graph 13: RMI expenditure on public housing, 2019-23
    • Government funding to decarbonise socially rented homes
    • Private housing RMI expenditure
    • Graph 14: RMI expenditure on private housing, 2019-23
    • Private housing RMI shows resilience, but short-term outlook is less certain
    • Housing stock and characteristics
    • UK housing stock overview
    • Over 30 million dwellings in the UK
    • Regional distribution of UK housing stock
    • Graph 15: housing stock, by region, 2022
    • Property type and size
    • Terraced and semi-detached houses make up over half of the UK’s housing stock
    • Graph 16: composition of housing stock in England, by type of property, 2022
    • Double-glazing by property type
    • Graph 17: percentage of properties to have full double glazing, by type of property, 2021
    • Age of a property is the most significant factor associated with energy efficiency
    • London is home to the most properties built before 1929
    • Graph 18: dwellings in English and Welsh regions, by build period, 2023
    • Double glazing by age of property
    • Graph 19: percentage of properties in England to have full double glazing, by period of build, 2021
    • Nearly two thirds of UK housing stock is owner-occupied
    • Graph 20: dwelling stock in England by tenure, 2023
    • Rise in private-rented sector
    • Private rented sector lags behind in double-glazing penetration
    • Graph 21: percentage of properties in England to have full double glazing, by tenure of property, 2021
    • House moving activity
    • House price inflation has fallen since late 2022…
    • Graph 22: house price inflation, 2020-23
    • …with house moving activity slowing
    • Residential property transactions peaked in Q2 2021
    • Graph 23: residential property transactions, 2017-23
    • Domestic energy prices
    • Significant rise in domestic energy bills since H2 2021
    • Graph 24: average domestic gas and electricity bills, 2017-23
    • Temporary price cap on default tariffs
    • UK government’s Energy Price Guarantee
    • Price cap has fallen since peak in early 2023
  4. Competitive Landscape

    • Industry structure
    • Background
    • Structure – extrusion
    • Structure – fabricators
    • Structure – installers
    • Around 55 medium-sized installers active in the UK
    • Structure – conservatories
    • Development of second-time (or more) replacement market
    • Energy-efficiency considerations increasingly drive second-time replacement market
    • Diversifications
    • Company profiles
    • ASHI Group (formerly known as Anglian Windows)
    • Strategy
    • Financial performance
    • Epwin Group
    • Extrusion and Moulding
    • Fabrication and Distribution
    • Strategy
    • Financial performance
    • Segmental analysis
    • Graph 25: segmentation of revenue of Epwin Group, 2022-23
    • Everest 2020
    • Everest rescued by pre-pack administration deal in 2020, but placed into administration again in 2024
    • Everest purchases Evolution
    • Product portfolio
    • Strategy
    • Financial performance
    • Rationalisation of UK manufacturing facilities
    • Strategy
    • Financial performance
    • REHAU
    • REHAU is one of the world’s largest extruders of PVC-U window profile
    • REHAU’s subsidiaries
    • Strategy
    • Financial performance
  5. Appendix

    • Supplementary data
    • Windows and doors producer price indeces
    • Ofgem Price Cap development
    • Report scope and definitions
    • Market definition
    • Market definition (cont.)
    • Abbreviations and terms
    • Abbreviations and terms (cont.)
    • Methodology
    • B2B report methodology

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