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THE MARKET
- Snapshot – market size and forecast
- Leverage any uptick in consumer confidence to unlock premium trade‑up potential
- Graph 1: the financial confidence index, 2017-25
- Price sensitivity drives consumers away from professional treatments
- Key demographic groups that will impact the market
- Take learnings from cross-category innovation to recruit new users to the category
- Capitalise on AI to boost sales
- Plan for modest growth
- Market size and forecast of shaving and hair removal products
- Graph 2: market size and forecast for shaving and hair removal products, 2019-30
- NPD cycles have tightened…
- Graph 3: new product launches in the beauty and personal care category accounted for by shaving & depilatories, 2021-25
- …so focus innovation where demand is strongest
- Private label launch activity saw an uptick in 2025
- Mid-tier brands under pressure as value players gain ground
- From DTC to omnichannel: respond to subscription slowdown
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THE CONSUMER
- How shaving and hair removal routines are evolving
- Streamline wet shaving to divert engagement toward dry shaving
- The impact of brand loyalty and premiumisation
- …creating opportunity to expand premium’s reach
- Opportunities to design with end users in mind
- Design for more-diverse hair needs
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APPENDIX
- Supplementary data
- Population estimates
- Census 2021: ethnic group population data
- Report scope and definitions
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast: at constant and current prices
- Market forecast: prediction intervals
- Market segmentation
- Market share
- Channels to market
- The consumer
- Consumer research questions
- Consumer research methodology – EMEA
- Repertoire analysis methodology
- Other data source methodologies
- Advision advertising spend data
- Mintel Spark
- Nielsen Ad Intel coverage
- Abbreviations
This Market Dynamics report features market data taken from Mintel’s UK Shaving and Hair Removal Products Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK shaving and hair removal market. The full report is available to purchase here.
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