This Market Dynamics report features market data taken from Mintel’s UK Shaving and Hair Removal Products Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK shaving and hair removal market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Leverage any uptick in consumer confidence to unlock premium trade‑up potential
- Graph 1: the financial confidence index, 2017-25
- Price sensitivity drives consumers away from professional treatments
- Key demographic groups that will impact the market
- Take learnings from cross-category innovation to recruit new users to the category
- Capitalise on AI to boost sales
- Plan for modest growth
- Market size and forecast of shaving and hair removal products
- Graph 2: market size and forecast for shaving and hair removal products, 2019-30
- NPD cycles have tightened…
- Graph 3: new product launches in the beauty and personal care category accounted for by shaving & depilatories, 2021-25
- …so focus innovation where demand is strongest
- Private label launch activity saw an uptick in 2025
- Mid-tier brands under pressure as value players gain ground
- From DTC to omnichannel: respond to subscription slowdown
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THE CONSUMER
- How shaving and hair removal routines are evolving
- Streamline wet shaving to divert engagement toward dry shaving
- The impact of brand loyalty and premiumisation
- …creating opportunity to expand premium’s reach
- Opportunities to design with end users in mind
- Design for more-diverse hair needs
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APPENDIX
- Supplementary data
- Population estimates
- Census 2021: ethnic group population data
- Report scope and definitions
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast: at constant and current prices
- Market forecast: prediction intervals
- Market segmentation
- Market share
- Channels to market
- The consumer
- Consumer research questions
- Consumer research methodology – EMEA
- Repertoire analysis methodology
- Other data source methodologies
- Advision advertising spend data
- Mintel Spark
- Nielsen Ad Intel coverage
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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