Stay ahead of the curve and future-proof your business with Mintel’s UK Shopping for Household Care Products Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest household care shopping trends and consumer behaviours affecting your business.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Household care shopping is strongly price driven and consumers are switching brands and retailers to fit their budgets. Brands and retailers will struggle to balance between rising costs and being forces to increase prices. Own-labels and discounters have the opportunity to create long-term engagement with consumers with exposure to product line created by low prices.
As primary shoppers of household care products, women are mainly responsible for making purchase decisions. Brands and retailers have a responsibility to try to close the gender gap when it comes to buying as well. Even though marketing activities have traditionally been women-centric due to their status as primary shoppers, initiatives that involve couples and families can persuade men to increase their involvement in purchase decisions.
Supermarkets are the dominant channel for purchases of household care products, both offline and online, which supports the finding that the majority of people buy all or most of their household care products alongside groceries. This data indicates that the dominance of supermarkets for shopping household care continues, and underlines the importance of smaller players getting supermarket listings in order to drive sales.
To learn how to connect with your audience, purchase our full UK Shopping for Household Care products Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
This report, written by Arpita Sharma, a leading house and home analyst, delivers in-depth commentary and analysis to highlight household care shopping trends and add expert context to the numbers.
At the current time, for many people shopping for household care products is primarily driven by the search for low prices – and they are willing to trade downwards to own-label products, switch their main retailer, and make separate shopping trips to find them. However, it’s not only people who are struggling that are being cautious in their shopping habits. Own-label in particular has an opportunity for growth by appealing to those shoppers who are currently taking a defensive mindset, but that still have money in their pocket to spend on products that provide value in other ways.”
Arpita Sharma
Household Care Analyst
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