2022
9
UK Short-Haul Holidays Market Report 2022
2022-10-22T04:06:59+01:00
OX1102653
2195
156772
[{"name":"Holidays and Travel","url":"https:\/\/store.mintel.com\/industries\/holidays-travel"}]
Report
en_GB
“The removal of all international travel restrictions in Q1 2022 led to a surge in demand for short-haul holidays, with Mintel estimating the market will recover to 96% of its…

UK Short-Haul Holidays Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Short-Haul Holidays Market Report examines the habits and attitudes of British holidaymakers concerning short-haul holidays, factors influencing the choice of short-haul holidays and consumers’ growing interest in sustainability. This report covers the short-haul holiday market share, market forecast, market segmentation and key short-haul holidays market trends.  

Current Short-Haul Holidays Market Landscape

Mintel’s short-haul holidays market report identifies how consumers are likely to prioritise their main European summer holiday and cut back on short breaks as the cost of living crisis puts a strain on household finances. Package holidays and all-inclusive options are proving popular, as they can help consumers control the overall costs of holiday bookings whilst offering value for money and convenience.

Short-Haul Holidays Market Share and Key Industry Trends

The culmination of the rising cost of living, increasing holiday prices and the potential threat of a COVID-19 resurgence over winter could lead to consumers veering away from international holidays and opting for domestic rental holidays instead. However, luxury skiing holidays – which tend to attract more affluent consumers – are likely to remain popular over the winter period, with France being the standout destination for snow sport adventures.

  • Short-haul holidays market size: In 2022, the market value looks set to return to around 96% of its pre-pandemic level.
  • 53% of UK adults would use review websites to help them research their next European holiday.
  • 77% of holidaymakers agree that the rising cost of living has made them more likely to consider going on a cheaper European holiday.
  • 74% of millennials (aged 26-41) agree that they try to make sustainable choices while on holiday.

Future Trends in the Short-Haul Holidays Market

Sustainability in travel has moved to the forefront of consumers’ minds and will continue to be for the foreseeable future, with 68% saying they try to make sustainable choices on holiday. This presents an opportunity for operators in the short-haul holidays market to promote slow travel, with many European train operators providing discounts on holidays by rail in recent months.

Fortunately, as the economy stabilises, the short-haul holidays market will benefit from the returned appeal of short overseas breaks as more people can justify taking multiple trips throughout the year once again.

To discover more about the UK Short-Haul Holidays Market Report 2022, read our UK Holiday Planning and Booking Market Report, or take a look at our Holidays and Travel Market Research Reports.

Quickly Understand

  • How the rising cost of living will impact the short-haul holiday market.
  • How travel companies are responding to consumers’ growing interest in sustainability.
  • Consumers’ interest in short-haul holiday destinations and holiday types post-pandemic.
  • Factors influencing the choice of destination.
  • Attitudes towards and perceptions of the short-haul holiday market.
  • Explores the short-haul holiday market size and share.

Covered in this Report

Brands:  Sail Croatia, Interrail, Skipper, Eurocamp, Canvas.

Products: Short-haul holidays in Europe (excluding the UK).

Expert Analysis from a Specialist in the Travel Sector

This report, written by Jennie Bryans, a leading analyst in the travel sector, delivers in-depth commentary and analysis to highlight current trends in the UK solar panels market and add expert context to the numbers.

The removal of all international travel restrictions in Q1 2022 led to a surge in demand in the short-haul holidays market, with Mintel estimating the market will recover to 96% of its pre-pandemic value and 80% of its volume in 2022. However, rising holiday prices, inflationary headwinds and widespread disruption have halted the full recovery of the European travel market. Consumers remain eager to return to short-haul travel in 2023, but are likely to focus on taking one main holiday, rather than multiple short breaks, in the year ahead.”

Jennie Bryans
Travel and Leisure Analyst

 

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for the short-haul holiday market
              • Figure 1: Category outlook, 2022-27
            • The market
              • Improved confidence in travelling overseas kickstarts recovery of short-haul market
                • Value of the short-haul holiday market expected to fully recover in 2023
                  • Figure 2: forecast volume of short-haul holidays taken by British residents, 2017-27
                  • Figure 3: forecast value of short-haul holidays taken by British residents, 2017-27
                • Short-haul trips lead the overseas travel market recovery
                  • Figure 4: Total volume for overseas (short-haul and long-haul) holidays, 2017-22
                • Companies and brands
                  • Spotlight firmly on sustainable tourism and slow travel
                    • Gastro-travel heats up
                      • The consumer
                        • Spain remains most popular European holiday destination
                          • Figure 5: European holiday destinations over the next 12 months, 2022
                        • Beach holidays and city breaks come out on top
                          • Figure 6: Types of European holidays consumers would consider taking over the next 12 months, 2022
                        • Climate is the clear choice for consumers
                          • Figure 7: Factors influencing destination choice, 2022
                        • Parents prioritise ease of visiting destination
                          • Figure 8: Factors influencing destination choice, by parental status, 2022
                        • Review websites come out on top
                          • Figure 9: Channels used to research European holidays, 2022
                        • Strapped-for-time parents value online travel agents
                          • Figure 10: Usage of travel agents when researching European holidays, 2022
                        • COVID-19 concerns reduce as cost of living crisis moves to the fore
                          • Figure 11: Attitudes towards short-haul holidays, 2022
                        • Younger generations more concerned about sustainable choices
                          • Figure 12: Attitudes towards ‘I try to make sustainable choices while on holiday’, by generation, 2022
                        • France has strong opportunities for the future to work on its image…
                          • …whilst Italy is deemed to have good cuisine
                            • Figure 13: Correspondence analysis on perceptions of European holiday destinations, 2022
                        • Issues and Insights

                          • Inflation is the principal concern for consumers and brands
                            • Spotlight firmly on sustainable travel
                              • Travel agents still deemed a valuable source of information
                              • Market Size and Performance

                                • Improved confidence in travelling overseas kickstarts recovery of short-haul market
                                  • Figure 14: Volume of short-haul holidays taken by UK residents, 2017-22
                                  • Figure 15: Value of short-haul holidays taken by UK residents, 2017-22
                              • Market Forecast

                                • The five-year outlook for the short-haul holiday market
                                  • Figure 16: Category outlook, 2022-27
                                • Value of the short-haul holiday market expected to fully recover in 2023
                                  • Figure 17: Forecast volume of short-haul holidays taken by British residents, 2017-27
                                  • Figure 18: Forecast value of short-haul holidays taken by British residents, 2017-27
                                • Learnings from the last income squeeze
                                  • Forecast methodology
                                  • Market Segmentation

                                    • Short-haul trips lead the overseas travel market recovery
                                      • Figure 19: Total volume for overseas (short-haul and long-haul) holidays, 2017-22
                                  • Market Drivers

                                    • All remaining COVID-19 restrictions lifted
                                      • Travel demand is up, but price of holidays increases as inflation soars
                                        • Widespread disruption in the short-haul holiday market
                                          • Ongoing conflict in Ukraine affecting travel for the wider region
                                            • Brexit regulations impacting the short-haul travel market
                                              • Environmental pressures at the fore of consumers’ minds
                                              • Launch Activity and Innovation

                                                • Spotlight firmly on sustainable tourism and slow travel
                                                  • European Travel Commission and the Nordics have presented a new sustainable tourism marketing campaign
                                                    • Spanish Tourism Board launches “#SlowTravelSpain”
                                                      • Byway and Intrepid Travel launch flight-free slow trips
                                                        • All aboard! European governments launch national public transport discounts
                                                          • Interrail launches 50% flash sale
                                                            • Luxury coach travel sets off
                                                              • Gastro-travel heats up
                                                                • New island-hopping foodie route in Croatia
                                                                  • Spanish region launches €12 million gastro-tourism campaign
                                                                    • Additional ‘digital nomad’ visas being launched
                                                                    • Short-haul Destinations

                                                                      • Spain remains most popular European holiday destination
                                                                        • Inflationary pressures halt complete short-haul recovery
                                                                            • Figure 20: European holiday destinations over the next 12 months, 2022
                                                                          • Older consumers remain hesitant to travel abroad
                                                                              • Figure 21: Response to ‘I am not likely to visit a European destination for a holiday in the next 12 months’, by age, 2022
                                                                          • Holiday Types

                                                                            • Beach holidays and city breaks come out on top
                                                                              • Figure 22: Types of European holidays consumers would consider taking over the next 12 months, 2022
                                                                            • Women keen for relaxing beach holidays…
                                                                              • …whilst men prefer multi-destination and snowsport holidays
                                                                                • Figure 23: Types of European holidays consumers would consider taking over the next 12 months, by gender and age, 2022
                                                                              • Families with young children prioritise European beach holidays
                                                                                • Figure 24: Types of European holidays consumers would consider taking over the next 12 months, by adults with children, 2022
                                                                              • Spain is the most popular beach destination…
                                                                                • …whilst France comes out on top for snowsports
                                                                                • Factors Influencing Destination Choice

                                                                                  • Climate is the clear choice for consumers
                                                                                    • Figure 25: Factors influencing destination choice, 2022
                                                                                  • Parents prioritise ease of visiting destination
                                                                                    • Figure 26: Factors influencing destination choice, by parental status, 2022
                                                                                  • Historical culture and landmarks key priorities for city breaks
                                                                                  • Research Channels

                                                                                    • Review websites come out on top
                                                                                      • Figure 27: Channels used to research European holidays, 2022
                                                                                    • Nearly seven in 10 use two or more channels to research holidays
                                                                                      • Figure 28: Repertoire of channels used to research European holidays, 2022
                                                                                    • Age disparities between difference research channel preferences
                                                                                      • Figure 29: Channel used to research European holidays, by age, 2022
                                                                                    • Strapped-for-time parents value online travel agents
                                                                                      • Figure 30: Usage of travel agents when researching European holidays, 2022
                                                                                    • In-store travel agents important source of reassurance
                                                                                      • Figure 31: Usage of travel agents (in-store) when researching European holidays, by age and household income, 2022
                                                                                  • Attitudes towards Short-haul Holidays

                                                                                    • COVID-19 concerns reduce as cost of living crisis moves to the fore
                                                                                        • Figure 32: Attitudes towards short-haul holidays, 2022
                                                                                      • Cost of living is impacting consumers disproportionately
                                                                                          • Figure 33: Attitudes to ‘The rising cost of living has made me more likely to consider cheaper European holidays’, by demographics, 2022
                                                                                        • Younger generations more concerned about sustainable choices
                                                                                          • Figure 34: Attitudes towards ‘I try to make sustainable choices while on holiday’, by generation, 2022
                                                                                          • Figure 35: Attitudes towards ‘Environmental concerns would discourage me from flying to a European destination’, by generation, 2022
                                                                                      • Perceptions of Destinations

                                                                                        • Italy is deemed to have good cuisine and good weather…
                                                                                          • …whilst Spain and Portugal are family-friendly and an easy journey
                                                                                            • Greece remains a popular holiday option
                                                                                              • France has strong opportunities for the future to work on its image
                                                                                                • Figure 36: Correspondence analysis on perceptions of European holiday destinations, 2022
                                                                                                • Figure 37: Perceptions of short-haul holidays, 2022
                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                • Abbreviations
                                                                                                  • Consumer research methodology
                                                                                                    • Correspondence analysis methodology
                                                                                                    • Appendix: Forecast Methodology

                                                                                                      • Market forecast and prediction intervals
                                                                                                        • Figure 38: Lower-bound, central and upper-bound forecast for the volume of short-haul holidays taken by UK residents, 2022-27
                                                                                                        • Figure 39: Lower-bound, central and upper-bound forecast for the value of short-haul holidays taken by UK residents, 2022-27
                                                                                                      • Market drivers and assumptions
                                                                                                        • Forecast methodology

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