Stay ahead of the curve and future-proof your business with Mintel’s UK Soap, Bath and Shower Products Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the soap, bath and shower products market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis is already impacting the soap, bath and shower products market; growing number of consumers are reducing the heat of the water they use for showering. In a category where it is easy to cut spending thanks to promotional activity and affordable products, savvy shopping habits are easy to adopt. Brands and retailers in the soap, bath and shower products market will have to provide their accessibility with price locks and transparency to remain competitive.
Find the total UK retail sales, product launches and forecast for each segment of the soap, bath and shower products market in the full report, alongside an expert analysis of segment performance.
Spend in the soap, bath and shower products market is typically low, but brands can encourage trade-ups by innovating in more multifunctional products. While there are multifunctional products readily available for men, there are fewer mass-market options for women. More mass-market and own-label brands can innovate in gender-neutral or female-specific hair and body washes.
As budgets continue to be squeezed, Mintel’s research identifies that consumers are seeking larger pack sizes when shopping for bathing products in order to save money. While many brands only offer one or two pack sizes, offering a wider variety of pack sizes to suit different consumer budgets and bathroom space availability will appeal to those looking to save money both in the short and long term.
To learn how to connect with your audience, purchase our full UK Soap, Bath and Shower Products Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Radoz, Dove, Original Source, Lynx, Imperial Leather, NIVEA, L’Oréal, Sanex, Palmolive, Simple, Baylis & Harding.
This report, written by Georgia Stafford, a leading BPC industry analyst, delivers in-depth commentary and analysis to highlight current trends in the soap, bath and shower products market and add expert context to the numbers.
The soap, bath and shower products market suffered a post-COVID-19 decline in 2021 and 2022, but 2023 will see value sales in the category steady. The income-squeeze is impacting bathing and purchase behaviours, and brands can underline value with large pack sizes and price locks in response. For consumers with room in their budget, there are opportunities to encourage indulgence with mini pack sizes from premium brands.”
Georgia Stafford
Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Capture consumers and build an emotional bond A challenging economic environment has created an engaged private label consumer, with 60% of private label BPC buyers wanting to see more...
Find out more£ 2,195
Influencer trips and events can leave a bad taste in consumers' mouths, as 80% of social media users think brands should host events...
Find out more£ 2,195
Non-western gifting occasions are an opportunity The increasing diversity in the UK offers BPC brands and retailers a significant opportunity to tap into culturally inclusive gifting by aligning products...
Find out more£ 2,195
Consumers are cognisant of their lifestyle's impact on their hair; as 55% of UK adults with hair think stress has a very or...
Find out more£ 2,195
In the UK, 44% of women who experience period pain say where they are in their menstrual cycle impacts the severity of any health issues they have,...
Find out more
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
