Stay ahead of the curve and future-proof your business with Mintel’s UK Social Media: Engaging with Brands Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest UK social media market research, trends and consumer behaviours affecting your business.Â
Improving financial confidence has created better conditions for advertising and social commerce, with people more likely to make purchases from social media. The spread of AI misinformation on social media has been particularly challenging for smaller brands, with consumers doubtful over whether to believe what they are see.
Be upfront about AI advertising
It will be crucial for brands to be upfront about the use of AI and fully labelling an AI advert. The best way to avoid criticism will be to provide reasoning behind the purpose of using AI, such as creativity, storytelling, and imagery that wouldn’t be possible without the technology.
Personalised and controlled adverts
Some platforms offer quite a lot of control over adverts. YouTube, for example, enables people to select which topics they want to see more of, as well as the brands they want to block. Social media can captialise on this trend by offering consumers the chance to select topics they want more of and connecting appropriate brands to consumers.
Purchase our UK Social Media: Engaging with Brands Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Social Media: Influencers Market Report 2024, or our range of Social Media Market Research.
TikTok, YouTube, Instagram, Pintrest, Netflix, Snapchat, Threads, Twitch, and many more.
This report, written by Rebecca McGrath, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the online grocery market and add expert context to the numbers.
The development of AI will breed more mistrust online, something brands need to account for in their approach towards social media advertising.
Rebecca McGrath
Associate Director for Media and Technology
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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