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- UK Social Media: Influencers Market Report 2023
UK Social Media: Influencers Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Social Media: Influencers Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest social media marketing research, trends and consumer behaviours affecting your business.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis presents a challenging environment for influencers as brands reduce ad spend and people become more cautious about spending. However, people will also be seeking more information and validation before buying something, boosting the importance of trusted influencers in the purchasing journey.
Authenticity
Brands and influencers must battle scepticism about the believability of recommendations. New retail platforms that aim to better match brands with appropriate influencers could help persuade consumers that a social media personality genuinely believes in the product they are promoting.
Dawn of the metaverse
The metaverse presents exciting opportunities for the future of influencers as people spend more of their time in virtual social and retail spaces. Mintel’s research shows that many are intrigued and will be receptive to such developments in influencer marketing.
Purchase our UK Social Media: Influencers Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Social Media: Engaging with Brands Market Report 2023.
TikTok, Instagram, BeReal, Facebook, Twitter, YouTube, Snapchat, Pinterest, Twitch.
This report, written by Rebeccaa McGrath, a leading research analyst, delivers in-depth commentary and analysis to highlight trends and add expert context to the numbers.
BeReal’s emergence onto the social media scene and the incorporation of BeReal-esque features into major platforms, should push creators and influencers to create more content focused on authenticity and spontaneity.”
Rebecca McGrath
Associate Director for Media and Technology
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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