UK Social Media: News Market Report 2023
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Generative AI presents new challenges for social media platforms looking to limit misinformation. However, the technology also provides opportunities to engage users Rebecca McGrath, Senior Media Analyst…

UK Social Media: News Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s UK Social Media: News Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market research, trends and consumer behaviours affecting your business.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • How people respond to news content on social media.
  • Trends in usage of major social media platforms.
  • Interest in potential features to tackle misinformation.
  • Preferred types of content from news organisations on social media.
  • Opportunities and concerns regarding the use of AI for news on social media.

Digital News Report: Current Outlook

Social media platforms face increasing scrutiny over the spread of misinformation and regulators are stepping up the efforts to make platforms take action on the issue. Consumers feel the issue of misinformation is getting worse, particularly in the wake of developments in generative AI.

  • 53% of male social media users aged 16-24 would use an AI chatbot on social media to find out about current news stories.

Social Media News: Opportunities and Challenges

Threads to embrace news

The ongoing changes at X have created opportunities for alternative text-based platforms, such as Threads. News is one of the core pillars of X, meaning that there is an opportunity for other platforms to take up the news discovery mantel for those looking to move on from X.

  • 74% of Threads users are more likely to follow a breaking news story on social media than a news website or app.

Demand for reputable news

There is an opportunity for a highly moderated social media platform to provide news. It could be a platform that embraces a multitude of features such as removing and flagging posts and users to tackle misinformation, especially due to AI, even at the sacrifice of engagement.

  • 64% of social media users are interested in a social media platform that only posts news from reputable news sources.

Purchase our UK Social Media: News Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Social Media: Influencers Market Report 2023, or our range of Social Media Market Research.

Brands Featured in the Full Report

X, Threads, YouTube, BlueSky, Facebook, Tumblr, Pintrest, TikTok.

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Expert Insights from a Media Analyst

This report, written by Rebecca McGrath, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the social media news market and add expert context to the numbers.

Generative AI presents new challenges for social media platforms looking to limit misinformation. However, the technology also provides opportunities to engage users

Rebecca McGrath
Senior Media Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for news on social media
    • Market dynamics and outlook
    • What consumers want and why
    • Graph 1: type of social media post from a newspaper/news organisation most likely to click on, 2023
    • Graph 2: most likely (top three) to do in response to social media post on an interesting news story, 2023
    • Innovation
  2. Market Dynamics

    • Macro-economic factors
    • Graph 3: the financial wellbeing index, 2016-23
    • Graph 4: the financial confidence index, 2016-23
    • Social, environmental and legal factors
  3. What Consumers Want and Why

    • Use of social media platforms
    • Graph 5: usage of top social media platforms, 2019-23
    • Graph 6: use of social media platforms in the last three months, 16-24s, 2023
    • News organisations’ social media content
    • Graph 7: news accounts followed on social media, 2023
    • Graph 8: type of social media post from a newspaper/news organisation most likely to click on, 2023
    • Response to news on social media
    • Graph 9: most likely (top three) to do in response to social media post on an interesting news story, 2023
    • Attitudes towards AI news on social media
    • Graph 10: attitudes towards AI and social media news, 2023
    • Attitudes towards misinformation on social media
    • Graph 11: attitudes towards misinformation on social media, 2023
    • Social media news habits
    • Graph 12: social media news habits, 2023
    • Graph 13: more likely to follow breaking news stories on social media than news website/app, by age, 2023
    • Features on social media to tackle misinformation
    • Graph 14: features that users think social media platforms should have, 2023
    • Graph 15: features users think social media platforms should have, by age and gender, 2023
    • Graph 16: features that users think social media platforms should have, by Reddit users, 2023
  4. Innovation

    • Launch activity and innovation
  5. Appendix

    • Report scope and definitions
    • Methodology

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