Stay ahead of the curve and future-proof your business with Mintel’s UK Social Media: News Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market research, trends and consumer behaviours affecting your business.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Social media platforms face increasing scrutiny over the spread of misinformation and regulators are stepping up the efforts to make platforms take action on the issue. Consumers feel the issue of misinformation is getting worse, particularly in the wake of developments in generative AI.
Threads to embrace news
The ongoing changes at X have created opportunities for alternative text-based platforms, such as Threads. News is one of the core pillars of X, meaning that there is an opportunity for other platforms to take up the news discovery mantel for those looking to move on from X.
Demand for reputable news
There is an opportunity for a highly moderated social media platform to provide news. It could be a platform that embraces a multitude of features such as removing and flagging posts and users to tackle misinformation, especially due to AI, even at the sacrifice of engagement.
Purchase our UK Social Media: News Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Social Media: Influencers Market Report 2023, or our range of Social Media Market Research.
X, Threads, YouTube, BlueSky, Facebook, Tumblr, Pintrest, TikTok.
This report, written by Rebecca McGrath, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the social media news market and add expert context to the numbers.
Generative AI presents new challenges for social media platforms looking to limit misinformation. However, the technology also provides opportunities to engage users
Rebecca McGrath
Senior Media Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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