The UK Social Media: Sharing and Socialising Market Report identifies consumers’ attitudes towards social media platforms, frequency of use and future VR innovations in the UK social media market. This report covers the social media market size, market forecast, market segmentation and industry trends for the UK social media market.
The conflict in Ukraine has had significant implications for the social media market since most platforms have been banned in Russia. As with COVID-19, social media platforms in the UK are introducing stricter content moderation policies and features to counteract the spread of misinformation about such a serious event.
The cost-of-living crisis and difficult geopolitical situation could boost engagement with more people spending extra time on social media, but could put a strain on advertising revenue growth.
Video is now driving developments in the UK social media market, with platforms investing in short videos, vertical scrolling and collaborative content.
Mintel’s social media market research identifies that the heavy focus on short video engagement across platforms is potentially opening the door for more stripped-back social media platforms and features (e.g. focused on photos) that appeal to other types of users.
VR and AR will be key for social media industry growth. Social media platforms in the UK look to incorporate VR for various purposes, from socialising with friends to attending events.
One of the greatest threats to the UK social media market is the concern about the impact on the mental wellbeing of social media users. More features, policies and platforms are being introduced that push wellbeing and protection to the forefront, even at the cost of engagement.
Read on to discover more details or take a look at all of our UK Media Market Research.
Brands: Facebook, YouTube, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Pintresr, Reddit, Twitch, Tumblr.
This report, written by Rebecca McGrath, a leading senior analyst in the Media and Technology sector, delivers in-depth commentary and analysis to highlight current trends in the UK social media market and add expert context to the numbers.
While there are still many doubts about the metaverse concept, Mintel’s research shows significant interest in using VR on social media for a variety of purposes, especially socialising with friends. This interest highlights the worth of investing in VR and the metaverse for the major tech companies, but caution should be shown about premature launches before the technology and moderation policies are ready.”
Rebecca McGrath
Associate Director for Media and Technology
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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