UK Solo Holidays Market Report 2024
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Stay ahead of the curve and secure future growth for your business with Mintel’s UK Solo Holidays Market Report. The report provides a data-led understanding of the current solo travel market and opportunities within the industry for brands in the UK.
Solo travel is fast becoming one of the key trends for 2024, with solo travel searches up by 35% in April 2024 on Pinterest. Young people are currently more inclined to take solo trips, so brands need to focus on how they can attract the increasingly ageing population to travel solo. Brands can offer assistance such as fast-track security passes or private transfers for older solo travellers, as well as create opportunities for older solo travellers to connect with like-minded individuals which can foster a sense of community and social connections.
Brands will do well to remove single supplement fees to ensure solo travellers are not put off by higher prices for solo travellers. Some 16% cite this as a barrier to solo travel, rising to 29% of those who describe their financial situation as ‘struggling’. Brands can also consider providing financial assistance such as low or no deposits, monthly payment plans and calendars showing the cheapest dates to travel.
Brands can encourage solo adventures by promoting group trips for those who are concerned about being lonely or who struggle with self-confidence. Offering excursions for solo travellers will appeal to those who are keen to travel solo, but also would like opportunities to do some exploring or activities with others.
Purchase the full report for a complete overview of the UK solo travel industry, including market dynamics, consumer insights and innovation opportunities. Readers of this report may also be interested in Mintel’s UK Holiday Planning and Booking Process Market Report.
This report was written by Mintel’s Senior Travel & Leisure Analyst, Jennie Bryans. Jennie joined Mintel in September 2021. She gathers compelling and actionable insight across demographic groups. Jennie previously acquired research and analytical experience whilst completing her Master of Research (MRes) in Political Economy from the University of Bristol.
Brands are well placed to establish community groups and events to attract first-time solo adventurers. Showcasing successful solo trips will also provide inspiration.
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