2021
9
UK Spa, Salon and In-store Treatments Market Report 2021
2021-11-03T03:13:50+00:00
OX1049131
2195
144126
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Report
en_GB
“Professional beauty services faced a tough year in 2020, witnessing a 40% value decline to £4.8 billion. With venues obligated to close during lockdowns and operating on reduced capacity in…

UK Spa, Salon and In-store Treatments Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the UK Spa, Salon and In-store Treatments market, including the behaviours, preferences and habits of the consumer.

The closure of non-essential stores during the COVID-19 lockdowns has had a massive impact on the spa treatments market and the hairdressing and beauty treatment market, revealing a 40% decline in value to £4.8 billion in 2020.

The speedy rollout of the vaccine and the relaxation of social distancing restrictions by the second half of 2021 resulted in some recovery in the salon treatments market, estimated to grow by 15% to £5.5 billion in value in 2021.  Whilst clients have returned to regular spa treatment trips, they remain much less frequent compared to pre-pandemic levels suggesting that some remained concerned about visiting venues, highlighting the need for continued safety and hygiene practices.

One of the biggest threats to the spa category is the continued use of at-home beauty treatments in place of professional services. Indeed, many clients used the lockdowns to hone their beauty skills as well as seeking out alternative means of satisfying their beauty needs with investment in at-home beauty devices and tools. It is unlikely that they will completely switch back to professional beauty services for some time due to this investment, putting continued pressure on the market.

One of the biggest opportunities for spas, salons and beauty treatment venues is to tap into the growing focus on emotional wellbeing. Spas and salons are in a good position to capitalise, already associated with being beneficial to wellbeing, and can look to innovate in silent treatments for those suffering from social anxiety or position themselves as a community hub with social events and café collaborations to appeal to lonely consumers looking for social connection.

Read on to discover more details or take a look at all of our Beauty and Personal Care market research.

Quickly understand

  • The impact of COVID-19 on the spa, salon and in-store treatments market.
  • New professional launches in 2020-21 and consumer interest in future spa, salon and treatment innovation.
  • Experience of beauty treatment types by professionals and non-professionals in the last 12 months.
  • Booking priorities amongst treatment users and areas to specialise.
  • Barriers to getting treatments amongst non-users and areas to engage.

Covered in this report

Services: Nail treatments (manicures), massages, hair removal, hair shaping, skin treatments (masks, exfoliation, body wraps), eye treatments, eyelash extensions, eyelash tints, tanning treatments (sunbed, self-tan), teeth whitening, fish pedicures, non-surgical procedures (Botox, fillers, peels).

Brands: Salon System, KG Salon, Nails by Mets, The GelBottle Inc, Harrods, Barbara Sturm, Million Dollar Facial, Secret Spa, Hershesons, Superdrug, High Brow, The Nail and Beauty Nerd, Daisy’s Nail Company, AestheticSource, Get Harley, Betina Goldstein, Betina Goldstein, Titanic Spa, Lynton, Estrid.

Expert analysis from a specialist in the field

This report, written by Emilia Greenslade, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Professional beauty services faced a tough year in 2020, witnessing a 40% value decline to £4.8 billion. With venues obligated to close during lockdowns and operating on reduced capacity in between, treatment frequency was impacted. The full reopening of the sector in the second half of 2021 bodes well for the market which will see some value recovery. Spas and salons can look to reassure consumers of salon safety by keeping up hygiene practices as well as innovating in the wellness experience to drive in-store footfall. Future proofing by shifting towards a hybrid approach to treatments, with at-home treatment top-up products and mobile therapists, will also help drive growth in the market.
Emilia Greenslade
OTC and Personal Care Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on spa, salon and in-store treatments
      • Figure 1: Short, medium and long-term impact of COVID-19 on spa, salon and in-store treatments, 2021
    • The market
    • Professional beauty treatments will see recovery
      • Figure 2: Market size and forecast for spa, salon and in-store treatments, 2016-26
    • Technological advancements will aid future market growth
    • Companies and brands
    • Salons adapt to remain competitive in the face of COVID-19
    • Wellbeing takes the spotlight in NPD
    • The consumer
    • Wellbeing drives a return to treatments
      • Figure 3: Behaviours towards treatments since the reopening of treatment venues following COVID-19 lockdowns, 2021
    • Offer a hybrid solution to the home treatment trend
      • Figure 4: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, 2021
    • Reassure clients against COVID-19 safety concerns
      • Figure 5: Priorities when booking treatments, 2021
    • Flexible payment methods and loyalty schemes can engage non-users
      • Figure 6: Barriers to getting treatments, 2021
    • Digital strategies can help foster long-term loyalty with clients
      • Figure 7: Interest in treatment concepts, 2021
  3. Issues and Insights

    • Adopt a hybrid approach to treatments post-pandemic
    • Use online strategies to drive spa and salon footfall
    • Wellbeing will be a key driver behind future treatment usage
  4. The Market – Key Takeaways

    • Professional beauty treatments take a hit in 2020 from COVID-19
    • Wellbeing trends will drive recovery by 2023
    • Ageing population will put pressure on future market performance
  5. Market Size and Performance

    • COVID-19 drives severe short-term impact
      • Figure 8: Short, medium and long-term impact of COVID-19 on spas, salons and in-store treatments, 2021
    • Lockdowns and at-home treatments disrupt category performance
      • Figure 9: UK value of the spa, salon and in-store treatments market, at current and constant prices, 2016-2026
  6. Market Forecast

    • Slow recovery for the category, but growth is in sight
      • Figure 10: Market forecast for the UK spa, salon and in-store treatments category, 2016-26
    • Market drivers and assumptions
      • Figure 11: Key drivers affecting Mintel’s market forecast, 2016-25
    • Forecast methodology
  7. COVID-19 Scenario Performance

    • Mintel’s approach to predicting the impact of COVID-19
    • Fundamental differences in how COVID-19 is affecting consumer markets
    • Extended disruption would have a long-term impact
      • Figure 12: COVID-19 scenario forecasts for spa, salon and in-store treatments, 2016-26
    • Rapid recovery follows a similar course as the central forecast
    • COVID-19 market disruption: risks and outcomes
      • Figure 13: Summary of Mintel scenario expectations and the impact on the spa, salon and in-store treatments market, 2021
  8. Market Drivers

    • COVID-19 puts pressure on beauty businesses
    • Financial confidence becomes polarised
      • Figure 14: Trends in how respondents would describe their financial situation, 2018-21
    • Innovate in services for the ageing population
      • Figure 15: Trends in the age structure of the UK population, 2015-25
    • Technology will play a greater role in treatment booking
      • Figure 16: Ownership of smartphones and basic mobile phones, 2012-21
    • Review practices and products with sustainability in mind
      • Figure 17: Extent to which consumers consider the environmental impact in their decision-making, 2021
    • Investment in skincare and beauty devices could subdue demand
  9. Companies and Brands – Key Takeaways

    • Innovating in times of COVID-19; extended hours and at-home products
    • Wellbeing takes centre stage in treatment offerings
    • Salons embrace digital technologies to stay connected with clients
  10. Launch Activity and Innovation

    • Salons innovate for changing consumer needs in the face of COVID-19…
    • …and launch new products for at-home use
      • Figure 18: The GelBottle Inc Infinity Collection Set, 2021
    • Beauty services show a caring side amidst the pandemic
    • Spas and salons go beyond treatments
    • Digital gains prominence following the pandemic
      • Figure 19: Nails by Mets nail art tutorial, 2021
    • Salons continue to innovate in convenience
    • Diversity and inclusion are demands, but spa/salon efforts are behind
    • Salons can look to embrace sustainability practices
  11. The Consumer – Key Takeaways

    • The future of treatments looks positive as COVID-19 concerns ease…
    • …but a hybrid approach to beauty treatments will remain
    • Digital innovation offers opportunities to engage
  12. Impact of COVID-19 on Consumer Behaviour

    • Vaccine optimism and easing of restrictions boost beauty spend in 2021
      • Figure 20: Concerns over the risk of exposure to the coronavirus/COVID-19, any worry (worried and extremely worried), 2020-21
    • Relaxed beauty routines impact frequency of venue visits
      • Figure 21: Behaviours towards treatments since the reopening of treatment venues following COVID-19 lockdowns, 2021
    • Wellbeing will be an important long-term driver of treatments
      • Figure 22: Changes in stress-related behaviours since the start of the COVID-19/coronavirus outbreak, 2021
    • Men drive the trading down behaviours
      • Figure 23: Selected behaviours towards treatments since the reopening of treatment venues following COVID-19 lockdowns, by gender, 2021
  13. Treatments Experienced

    • Lockdowns drive the home treatment trend
      • Figure 24: Professional and non-professional treatments experienced, 2021
    • Hair removal is the most common at-home treatment
      • Figure 25: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, 2021
    • Facial treatments impacted by later reopening post-initial lockdown
    • Expand nail treatments with holistic hand treatments and simple designs
    • Body hair acceptance trends could impact hair removal services
      • Figure 26: heyestrid Instagram post, 2021
    • Specialised lifestage treatments can engage over-45s
      • Figure 27: Professional treatment users, by age, 2021
  14. Priorities when Booking Treatments

    • COVID-19 hygiene concerns dominate booking priorities
      • Figure 28: Priorities when booking treatments, 2021
    • Quality is just as important as price
    • Reviews and social media offer authentic perceptions of quality
    • Appeal to men through décor and loyalty rewards
      • Figure 29: Priorities when booking treatments, by gender, 2021
  15. Barriers to Getting Treatments

    • Discretionary nature of beauty treatments drives the focus on cost
      • Figure 30: Barriers to getting treatments, 2021
    • COVID-19 protective measures can convince non-users of safety
    • Trial services for over-65s can prove results
      • Figure 31: Barriers to getting treatments, by all and over-65s, 2021
    • Express treatments and flexible payment methods appeal to 16-34s
      • Figure 32: Barriers to getting treatments, by all and 16-34s, 2021
  16. Interest in Treatment Concepts

    • Innovation and added services are an interest, primarily amongst users
      • Figure 33: Interest in treatment concepts, by treatment users and non-users, 2021
    • 16-34s are keen to experiment with additional services
      • Figure 34: Interest in treatment concepts, by all and 16-34s, 2021
    • City-goers and parents seek convenience from mobile services
    • Technological developments drive interest in virtual solutions
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  18. Appendix – Central Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 35: Market forecast and prediction intervals for the spa, salon and in-store treatments market, 2021-26
    • Market drivers and assumptions
      • Figure 36: Key drivers affecting Mintel’s market forecast, 2020-25
    • Forecast methodology
  19. Appendix – COVID Scenario Performance Methodology and Assumptions

    • Scenario performance
      • Figure 37: COVID-19 scenario forecasts for the spa, salon and in-store treatments market, 2016-26
    • Rapid COVID recovery, central and extended COVID disruption scenarios outline
    • Scenario methodology

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