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"Hit by PRIME’s struggles, the market is regaining momentum in 2025. NPD responding to concerns around sugar, caffeine and UPFs is crucial to keep consumers engaged."
Sam Fryers, Research Analyst
| Report Attributes | Details |
|---|---|
| Published Date | August 2025 |
| Data Range | 2019-2030 |
| Measurement Metrics | Revenue in £ |
| Consumer Data | 2,000 internet users aged 16+, April 2025 |
| Number of Pages | 89 |
| Market Segmentation | Energy Drinks, Sports Drinks |
| Leading Brands in the UK Energy Drinks Market | Red Bull, Monster, Lucozade, Boost, Relentless, Rockstar, Purdey’s |
| Leading Brands in the UK Sports Drinks Market | Lucozade, Powerade, PRIME Hydration, Boost |
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Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
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We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
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