Branded sports goods show resilience to the cost of living crisis as consumers opt for known brands that offer quality and functionality. Sportswear will continue to blend into day-to-day fashion, although less trendsetting than we saw during the pandemic.
Growth of the private-label
With sportswear now a firm part of everyday fashion, clothing retailers have branched into sports goods and threaten to take a corner of the sports goods retailing market. While sports goods buyers have an affinity to well-known brands, they are not exempt from economic squeeze, and can easily trade down.
Build connection through guidance and advice
The pandemic highlighted the importance of both physical and mental wellbeing, and this awareness has remained heightened ever since. Consumers will continue to look to brands for fitness and wellbeing guidance, offering sports retailers opportunities to be there for consumers while promoting a brand’s values.
Purchase our UK Sports Goods Retailing Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Sports Participation, or our range of Sports Market Research.
This report, written by Fiona McDonald, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in sports goods retailing and add expert context to the numbers.
The sportswear trend is far from over, giving sports goods brands further opportunity to expand collections to suit daily life.
Fiona McDonald
Retail Analyst
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