2022
9
UK Sports Participation Market Report 2022
2022-10-15T04:11:45+01:00
OX1100537
2195
156532
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Report
en_GB
“Sports participants are determined to maintain their activity in the face of the cost-of-living crisis but many will have to make compromises and consider trading-down options to do so.” -…

UK Sports Participation Market Report 2022

£ 2,195 (Excl.Tax)

Description

“Sports participants are determined to maintain their activity in the face of the cost-of-living crisis but many will have to make compromises and consider trading-down options to do so.”

– David Walmsley, Senior Leisure Analyst, October 2022

Key issues covered in this Report

  • The impact of the growing cost-of-living crisis on sports participation.
  • The speed and shape of the market’s recovery from the impact of COVID-19.
  • How sport and fitness preferences influence participation habits.
  • How and where people pay to play.
  • Willingness and reluctance to cut back on participation.

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for sports participation
      • Figure 1: Sports participation outlook, 2022-27
    • The market
    • Dependence on better off set to strengthen
      • Figure 2: Consumer expenditure on sports participation, 2017-27
    • Pandemic runners and cyclists unlace and unclip
      • Figure 3: Most popular sports, by twice-monthly or more frequent participation, 2017-21*
    • Inflation and interest rates threaten supply and demand
      • Figure 4: Public leisure centre and swimming pool numbers, 2013-22
    • Companies and brands
    • Women’s sport remains a top priority
    • The consumer
    • Participation peaks among men and the better off
      • Figure 5: Participation in sport, by gender and age, 2022
    • Only four sports played by more than one in 10
      • Figure 6: Sports most played, 2022
    • More than half play weekly or more often
      • Figure 7: Frequency of sports participation, 2022
    • Almost two thirds pay to play
      • Figure 8: Basis of payment for participation in sport, 2022
    • Commitment to play protects against cost-of-living crisis
      • Figure 9: Priorities for leisure spending cutbacks, 2022
    • Trading down beats giving up
      • Figure 10: Sports participation saving options, 2022
  3. Issues and Insights

    • Will economic pain stop play?
    • Sport and social
  4. Market Size and Performance

    • COVID-19 cuts participation rates
      • Figure 11: Adult participation in sport at least twice in the previous 28 days, 2017-21*
    • Key players willing – and largely able – to spend on sport
      • Figure 12: Consumer expenditure on sports participation, 2017-22
  5. Market Forecast

    • Commitment, spending power and fitness focus underpin growth
      • Figure 13: Sports participation outlook, 2022-27
    • Inflation impacts set to slow recovery
      • Figure 14: Forecast of consumer expenditure on sports participation, 2017-27
    • Learnings from the last income squeeze
      • Figure 15: Consumer expenditure on sports participation, 2011-15
    • Forecast methodology
  6. Market Segmentation

    • Pandemic passion for running and cycling subsides
      • Figure 16: Most popular sports, by twice-monthly or more frequent participation, 2017-21*
  7. Market Drivers

    • Cost-of-living crisis tilting sport’s playing field
      • Figure 17: Consumer confidence, 2020-22
    • Inflation and investment crises threaten sports facility stock
      • Figure 18: Public leisure centre and swimming pool numbers, 2013-22
    • Post-pandemic preferences lean towards social experiences
      • Figure 19: Concern* over the threat of COVID-19 to lifestyle, by age, 2022
    • New government sport strategy in the pipeline
      • Figure 20: Health risk reduction through regular physical activity, 2022
  8. Launch Activity and Innovation

    • More women’s sport strategies unveiled
    • Smart tennis courts track players’ data
    • Swimmers pool resources for new open-water venues
    • Wallball takes sport to the streets
    • Football facilities pivot to padel
  9. Governing Bodies

    • Athletics
    • Cycling
    • Football
    • Swimming
    • Tennis
  10. Sports Participants

    • Half of all adults take part
      • Figure 21: Participation in sport, by gender and age, 2022
    • Better off are biggest players
      • Figure 22: Participation in sport, by household income, 2022
  11. Sports Played

    • Familiarity breeds content
      • Figure 23: Sports played, 2022
    • Athlete advocates can connect with the keep-fit crowd
      • Figure 24: Types of sports played, 2022
    • Two thirds of players interested in growing their game
      • Figure 25: Future interest in sports participation, by sport, 2022
  12. Frequency of Participation

    • Small groups foster commitment to play
      • Figure 26: Frequency of sports participation, 2022
    • Membership offers can support growing need for value
      • Figure 27: Participation in sport more than once a week, by method of payment, 2022
  13. Paying to Play

    • Trading down an option for many
      • Figure 28: Basis of payment for participation in sport, 2022
    • Membership value comes to the fore
      • Figure 29: Participation in sport on a pay-as-you-play basis, by sport, 2022
  14. Sport and the Cost-of-Living Crisis

    • Participation protected from cutting back
      • Figure 30: Priorities for leisure spending cutbacks, 2022
    • Trading down beats giving up
      • Figure 31: Sports participation saving options, 2022
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  16. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 32: Forecast of consumer expenditure on sports participation, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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