2022
9
UK Sports Participation Market Report 2022
2022-10-15T04:11:45+01:00
OX1100537
2195
156532
[{"name":"Sports","url":"https:\/\/store.mintel.com\/industries\/leisure-time\/sports"}]
Report
en_GB
“Sports participants are determined to maintain their activity in the face of the cost-of-living crisis but many will have to make compromises and consider trading-down options to do so.” -…

UK Sports Participation Market Report 2022

£ 2,195 (Excl.Tax)

Description

“Sports participants are determined to maintain their activity in the face of the cost-of-living crisis but many will have to make compromises and consider trading-down options to do so.”

– David Walmsley, Senior Leisure Analyst, October 2022

Key issues covered in this Report

  • The impact of the growing cost-of-living crisis on sports participation.
  • The speed and shape of the market’s recovery from the impact of COVID-19.
  • How sport and fitness preferences influence participation habits.
  • How and where people pay to play.
  • Willingness and reluctance to cut back on participation.

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for sports participation
      • Figure 1: Sports participation outlook, 2022-27
    • The market
    • Dependence on better off set to strengthen
      • Figure 2: Consumer expenditure on sports participation, 2017-27
    • Pandemic runners and cyclists unlace and unclip
      • Figure 3: Most popular sports, by twice-monthly or more frequent participation, 2017-21*
    • Inflation and interest rates threaten supply and demand
      • Figure 4: Public leisure centre and swimming pool numbers, 2013-22
    • Companies and brands
    • Women’s sport remains a top priority
    • The consumer
    • Participation peaks among men and the better off
      • Figure 5: Participation in sport, by gender and age, 2022
    • Only four sports played by more than one in 10
      • Figure 6: Sports most played, 2022
    • More than half play weekly or more often
      • Figure 7: Frequency of sports participation, 2022
    • Almost two thirds pay to play
      • Figure 8: Basis of payment for participation in sport, 2022
    • Commitment to play protects against cost-of-living crisis
      • Figure 9: Priorities for leisure spending cutbacks, 2022
    • Trading down beats giving up
      • Figure 10: Sports participation saving options, 2022
  3. Issues and Insights

    • Will economic pain stop play?
    • Sport and social
  4. Market Size and Performance

    • COVID-19 cuts participation rates
      • Figure 11: Adult participation in sport at least twice in the previous 28 days, 2017-21*
    • Key players willing – and largely able – to spend on sport
      • Figure 12: Consumer expenditure on sports participation, 2017-22
  5. Market Forecast

    • Commitment, spending power and fitness focus underpin growth
      • Figure 13: Sports participation outlook, 2022-27
    • Inflation impacts set to slow recovery
      • Figure 14: Forecast of consumer expenditure on sports participation, 2017-27
    • Learnings from the last income squeeze
      • Figure 15: Consumer expenditure on sports participation, 2011-15
    • Forecast methodology
  6. Market Segmentation

    • Pandemic passion for running and cycling subsides
      • Figure 16: Most popular sports, by twice-monthly or more frequent participation, 2017-21*
  7. Market Drivers

    • Cost-of-living crisis tilting sport’s playing field
      • Figure 17: Consumer confidence, 2020-22
    • Inflation and investment crises threaten sports facility stock
      • Figure 18: Public leisure centre and swimming pool numbers, 2013-22
    • Post-pandemic preferences lean towards social experiences
      • Figure 19: Concern* over the threat of COVID-19 to lifestyle, by age, 2022
    • New government sport strategy in the pipeline
      • Figure 20: Health risk reduction through regular physical activity, 2022
  8. Launch Activity and Innovation

    • More women’s sport strategies unveiled
    • Smart tennis courts track players’ data
    • Swimmers pool resources for new open-water venues
    • Wallball takes sport to the streets
    • Football facilities pivot to padel
  9. Governing Bodies

    • Athletics
    • Cycling
    • Football
    • Swimming
    • Tennis
  10. Sports Participants

    • Half of all adults take part
      • Figure 21: Participation in sport, by gender and age, 2022
    • Better off are biggest players
      • Figure 22: Participation in sport, by household income, 2022
  11. Sports Played

    • Familiarity breeds content
      • Figure 23: Sports played, 2022
    • Athlete advocates can connect with the keep-fit crowd
      • Figure 24: Types of sports played, 2022
    • Two thirds of players interested in growing their game
      • Figure 25: Future interest in sports participation, by sport, 2022
  12. Frequency of Participation

    • Small groups foster commitment to play
      • Figure 26: Frequency of sports participation, 2022
    • Membership offers can support growing need for value
      • Figure 27: Participation in sport more than once a week, by method of payment, 2022
  13. Paying to Play

    • Trading down an option for many
      • Figure 28: Basis of payment for participation in sport, 2022
    • Membership value comes to the fore
      • Figure 29: Participation in sport on a pay-as-you-play basis, by sport, 2022
  14. Sport and the Cost-of-Living Crisis

    • Participation protected from cutting back
      • Figure 30: Priorities for leisure spending cutbacks, 2022
    • Trading down beats giving up
      • Figure 31: Sports participation saving options, 2022
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  16. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 32: Forecast of consumer expenditure on sports participation, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

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