Gain a data-backed perspective on the UK wine market with this report. How and why do consumers drink wine? What are the motivations to spend more on wine? When do most decide to purchase wine? Answer critical industry questions and grow your insight strategy today.
This Report analyses the UK market for still, sparkling and fortified wines, including sales through both the off- and on-trade. Coverage in the Report is restricted to wines of fresh grape, produced from the naturally fermented juice of the grape and includes low and non-alcoholic varieties.
The on-trade includes premises with a licence to serve alcohol for consumption on the premises, mainly pubs/bars but also nightclubs, hotels and the hospitality sector.
Still wines
Red, white and rosé wines are the three main types of still wines covered, with lower-alcohol wines (from 5.5% ABV), boxed wines and dessert wines also included here.
Semi-sparkling wine, defined as having a pressure of less than three bars, is included with still wines in HMRC data and is covered by this Report.
Fortified wines
Fortified wine is wine with an added distilled beverage, which is usually brandy. These wines differ from spirits made from wine as fortified wines have a spirit added to them. There are a wide range of styles, with the best known being port, sherry, Madeira and vermouth. Also included are British fortified wines, Montilla and ginger wine.
Excluded from the Report
Drinks made from concentrated grape juice, fruit wine, mead and cider and perry are excluded from this Report.
This report was written by Alice Baker. Alice analyses and writes on the UK Food & Drink sector, having joined Mintel in January 2016. She has previously worked for the International Meat Trade Association and in local government. She holds a BA in History and an MA in History of Political Thought from University College London.
Brands cannot ignore the low-/no-alcohol opportunity, given increased moderation, but they will need to improve the image of these drinks to succeed.
Alice Baker
Food and Drink Analyst
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