Only 37% of category drinkers are aware that wine's typical ABV is between 11% and 15%. Despite few people knowing wine's 'true' ABV, 46% of drinkers/buyers assume higher-ABV wines are better quality.
| Report Attributes | Details |
|---|---|
| Published Date | October 2025 |
| Data Range | 2019-2030 |
| Measurement Metrics | Revenue in £ |
| Consumer Data | 1,968 internet users aged 18+, July 2025 |
| Market Segmentation | Still red wine, Still white wine, Still rose wine, Prosecco, Champagne, Cava, Other sparkling wine, Fortified wine (e.g. Port, Sherry), Dessert wine (e.g. Sauternes) |
| Leading Brands in the UK Wine Market | Yellow Tail, Hardys, Casillero Del Diablo, Barefoot, McGuigan, Freixenet, Plaza Centro, Canti |
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