2023
9
UK Still, Sparkling and Fortified Wine Market Report 2023
2023-12-07T18:02:12+00:00
REP8B189F50_D9D5_4E16_9A22_FDABE9986440
2195
168895
[{"name":"Wine","url":"https:\/\/store.mintel.com\/industries\/drinks\/alcoholic-drink\/wine"}]
Report
en_GB
Harnessing wine’s relaxing associations is topical given high public anxiety. Engaging with the alcohol moderation trend is also essential for wine brands. Alice Baker, Food and Drink Analyst…

UK Still, Sparkling and Fortified Wine Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and secure future growth for your business with Mintel’s UK Still, Sparkling and Fortified Wine Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting the UK wine industry. Featuring market dynamics, consumer insights and an analysis of growth opportunities, our market report gives you a 360° view of the UK wine market.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Issues Covered in this Report

  • The impact of the cost-of-living crisis on value and volume sales of still, sparkling and fortified wine.
  • Shifts in purchase channels for wine over 2021-23.
  • Trends in launch activity for wine, and opportunities for further innovation.
  • Principal barriers to drinking wine.
  • Leading means to prompt shoppers to buy a new wine, including promotions, gifting and social media.

UK Wine Market – Current Landscape

Wine volume sales have declined in both retail and the on-trade in 2023 as the cost-of-living crisis causes consumers to cut back on discretionary spending. However, inflation has driven category growth of over 10% over the past five years.

  • UK wine market size: The UK market is estimated at £14.5 billion in 2023.

While some consumers have turned away from drinking wine due to financial pressures, Mintel’s market research found that alcohol moderation is the primary barrier to consumption. A third of infrequent drinkers cited limiting alcohol consumption as a leading reason for not drinking wine more often. The alcohol moderation trend is likely to gain further momentum over the next few years, therefore it is essential that wine brands engage with it to satisfy consumer demand.

UK Wine Industry – Opportunities for the market

At times of high stress and anxiety, consumers are keen to find ways to relax. Given that relaxing is a major reason for drinking alcohol, the wine category is in a strong position to appeal to consumers struggling with the cost-of-living crisis. Focusing on relaxing moments at home in marketing should resonate, and is also topical at a time when many people are cutting back on going out for financial reasons.

Purchase our full market report for a complete overview of the UK wine market, including market size, five year forecast, and expert analysis.

Additional Features Included in your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Analysis from a Drinks Industry Specialist

This report, written by Alice Baker, a leading Food and Drink analyst, delivers in-depth commentary and analysis to highlight current trends in the UK wine market and add expert context to the numbers.

Harnessing wine’s relaxing associations is topical given high public anxiety. Engaging with the alcohol moderation trend is also essential for wine brands.

Alice BakerAlice Baker
Food and Drink Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the wine market
    • Market dynamics and outlook
    • Graph 1: Total value sales of still, sparkling and fortified wine, 2018-23
    • Graph 2: total value sales of wine, by on- and off-trade, 2021-23
    • Graph 3: retail value sales of wine, by segment, 2021-23
    • Graph 4: retail value sales of still wine, by top five brands, 2020/21-2022/23
    • What consumers want and why
    • Graph 5: usage of wine (nets), 2021-23
    • Graph 6: barriers to drinking wine, 2023
    • Graph 7: factors prompting purchase of a wine not bought before, 2023
    • Graph 8: behaviours relating to wine, 2023
    • Graph 9: qualities associated with wine and selected other alcoholic drinks types, 2023
    • Innovation and marketing
    • Graph 10: total above-the-line, online display and direct mail advertising on still, sparkling and fortified wine, by top 5 advertisers, 2021-23
  2. Market Dynamics

    • Market size
    • Graph 11: total value sales of still, sparkling and fortified wine, 2018-23
    • Graph 12: total volume sales of still, sparkling and fortified wine, 2018-23
    • Market forecast
    • Graph 13: value and volume sales growth/decline in the wine category, 2008-14
    • Channels to market
    • Retail market segmentation
    • Graph 14: retail value sales of wine, by segment, 2021-23
    • Graph 15: retail value sales of still wine, by type, 2021-23
    • Graph 16: retail volume sales of still wines, by type, 2021-23
    • Market share
    • Graph 17: retail value sales of still wine, by top five brands, 2020/21-2022/23
    • Graph 18: value and volume sales growth/decline for the top five still wine brands and for own-label, 2022/23*
    • Graph 19: retail value sales of sparkling wine, by top five brands, 2020/21-2022/23
    • Graph 20: retail value sales of Champagne, by top five brands, 2020/21-2022/23
    • Graph 21: retail value sales of fortified wine, by top five brands, 2020/21-2022/23
    • Graph 22: growth/decline in retail value sales of fortified wine, by top five brands, 2022/23*
    • Macro-economic factors
    • Graph 23: GDP, 2021-2023
    • Graph 24: CPI inflation rate, 2021-23
    • Graph 25: issues faced in the last two months, 2023
    • Graph 26: RPI inflation for wines & spirits and all items, 2022-23
    • Graph 27: the financial wellbeing index, 2016-23
    • Graph 28: the financial confidence index, 2016-23
    • Graph 29: estimated total value and volume sales growth/decline for wine in real terms, 2023
    • Social, environmental and legal factors
    • Graph 30: net growth in volumes of pure alcohol sold in the off-trade in Scotland after MUP was introduced, by selected alcohol drinks types, 2018-21
    • Graph 31: alcohol moderation and non-usage, 2022-23
    • Graph 32: trends in the age structure of the UK population, 2023-28
  3. What Consumers Want and Why

    • Usage of wine
    • Graph 33: usage of wine (nets), 2021-23
    • Graph 34: usage frequency for wine, 2021-23
    • Graph 35: purchase of wine, by type, 2022 and 2023
    • Graph 36: purchase of wine, by type, by age group, 2023
    • Barriers to drinking wine
    • Graph 37: barriers towards drinking wine, 2023
    • Factors prompting purchase of a new wine
    • Graph 38: factors prompting purchase of a wine not bought before, 2023
    • Graph 39: those who have been influenced to buy a new wine by a promotion, by how people describe their household finances, 2023
    • Graph 40: those who have been prompted to buy a new wine by a friend/family recommendation or receiving it as a gift, by gender and age, 2023
    • Graph 41: those who have been prompted to buy a new wine by seeing it on social media, by purchase of selected types of wine, 2023
    • Behaviours relating to wine
    • Graph 42: behaviours relating to wine, 2023
    • Graph 43: agreement that higher-strength wines are better quality than lower-strength ones, by gender and age group, 2023
    • Graph 44: interest in pre-mixed wine spritzers and premixed wine-based cocktails, by age group, 2023
    • Qualities associated with wine and selected other alcoholic drinks types
    • Graph 45: qualities associated with wine and selected other alcoholic drinks types, 2023
    • Graph 46: perceptions of wine as natural, by drinkers and non-drinkers, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
    • Advertising and marketing activity
    • Graph 47: above-the-line, online display and direct mail advertising on still, sparkling and fortified wine, by top 5 advertisers, 2021-23
    • Graph 48: purchase of still rosé wine, by broad age group, 2023
    • Graph 49: selected qualities associated with wine and selected other alcoholic drinks types, 2023
    • Graph 50: those who have attended any paid-for music festival in person in the last 12 months, by age group, 2023
  5. Appendix

    • Supplementary data
    • Market Forecast Data and Methodology
    • The Consumer
    • Graph 51: Purchase of wine, by format, 2023
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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