This Market Dynamics report features market data extracted from Mintel’s UK Sugar and Gum Confectionery Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK confectionery market. The full UK report is available to purchase here.
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MARKET DYNAMICS
- Market size
- Volume sales have fluctuated, but expected to increase in 2025
- Graph 1: retail volume sales of sugar and gum confectionery, 2020-25
- Higher average prices behind growth in value sales
- Graph 2: retail value sales of sugar and gum confectionery, 2020-25
- Market forecast
- Volume sales forecast to show low growth
- Value sales growth to be mainly driven by inflation
- Sales forecast to exceed £3.1bn by 2030
- Health concerns and fewer children will hold back sales growth
- Forecast – note on US trade disruption
- Market segmentation
- Fruit sweets dominate volume sales
- Graph 3: retail volume sales of sugar and gum confectionery, by sub-category, 2023-25
- Price increases will support growth for sweets and gum
- Graph 4: retail value sales of sugar and gum confectionery, by sub-category, 2023-25
- Market share
- Haribo further strengthens its lead in sweets
- Graph 5: leading manufacturers’ retail value sales in the sweets market, 2022/23-2024/25
- NPD and higher prices support value growth for some leading sweets brands
- Graph 6: leading brands’ retail value sales in the sweets market, 2022/23-2024/25
- Graph 7: leading brands’ retail volume sales in the sweets market, 2022/23-2024/25
- Haribo makes the biggest volume sales gain
- Wrigley’s Extra continues to dominate in gum
- Graph 8: leading brands’ retail value sales in the gum market, 2022/23-2024/25
- Market drivers
- Less than three in 10 see their finances as ‘healthy’
- Graph 9: the financial wellbeing index, 2016-25
- Price rises for sweets have slowed, and despite being higher than in 2022, remain highly affordable
- Graph 10: consumer price inflation for other confectionery products (excluding chocolate) and all food, 2022-25
- Strong consumer interest in healthy eating, but room for sweet treats
- Graph 11: how often people try to eat healthily, 2018-25
- Government confirms HFSS advertising restrictions, but delays implementation until January 2026
- HFSS is defined by nutrient profile
- Highly processed foods under scrutiny
- Population growth to buoy demand for sweets
- Graph 12: population, by age, 2020, 2025 and 2030
- Increase in number of young adults and over-65s, but fewer children
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INNOVATION AND MARKETING TRENDS
- Launch activity and innovation
- Fruit flavours dominate in sweets launches
- Graph 13: share of new launches in the sugar and gum confectionery market, by top six flavour components, 2020-25
- Sour trend in sweets continues
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APPENDIX
- Market share
- Sweets: manufacturer volume sales
- Gum: manufacturer value sales
- Market forecast data and methodology
- Forecast methodology
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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