2023
9
UK Sugar and Gum Confectionery Market Report 2023
2023-06-22T04:06:29+01:00
OX1158207
2195
164301
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Report
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"Sweets and gum sales continued their strong recovery from their 2020 dip in 2022, benefitting from people being out and about more and sweets being seen as a low-cost way…

UK Sugar and Gum Confectionery Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Sugar and Gum Confectionery Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the UK sweets and gum market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Our Report Delivers Key Insights On

  • Performance of the market following the easing of COVID-19 restrictions, and challenges and opportunities arising from the rising cost of living/inflation.
  • Eating/usage habits for sweets and gum, including types eaten/used and frequency of eating/using in the three months to April 2023.
  • Flavours in sweets most likely to encourage eaters of sweets to try a new sweets product.
  • New launch activity in sweets and gum, including non-HFSS and sugar-free launches, as well as flavour and other innovation.
  • Behaviours and attitudes related to eating/using sweets and gum, including gifting and shopping behaviour, as well as the appeal of different product concepts and attributes.

UK Confectionery Market – Current Landscape

The UK confectionery market has seen a strong recovery in the last two years, following a poor performance in 2020, when sales were hit by a loss of out-of-home occasions and impulse purchases arising from the COVID-19 outbreak. However, Mintel forecasts that the rate of growth will decline in the coming year.

  • Gum and sugar confectionery market size: The market increased by 14% in 2022, however a lower growth rate of 8.6% is forecast for 2023.
  • Sugar confectionery market share: Haribo strengthened its category-leading position and grew its sales, both by value and volume.
  • Gum market share: On-the-go demand contributed to the growth of the overall market, with Wrigley’s dominating the segment.

Sugar and Gum Confectionery Market Trends – What Consumers Want and Why

Low cost mood boost

Over two-fifths of UK consumers agree that eating sweets is a low-cost way to boost your mood. This goes some way to explain why volume sales of sweets did so well in 2022, despite the cost-of-living crisis and ongoing spotlight on health. Furthermore, 60% of consumers who like to receive sweets as a gift also agree that they are a good way to boost their mood, highlighting an opportunity for brands to link gifting and mood-boosting in marketing.

Fresh breath

Mintel’s market research has found that there are various reasons why people chew gum, to clean teeth and to help consumers snack less were popular, reported by 35% and 26% of consumers respectively. But the biggest driver was to freshen breath, reported by 76% of consumers. Breath freshening messages therefore clearly still warrant being a big focus of marketing for brands, and something that could be emphasised at the point of purchase.

Products and Brands Discussed in this Report

This report examines the UK retail market for sugar confectionery and gum, including soft confectionery (e.g. jelly sweets, pastilles), standard and power mints, hard confectionery (e.g. boiled sweets, toffees, caramels), chewing gum and bubble gum, and other confectionery such as loose pick’n’mix and lollipops. Sales of medicated confectionery are excluded from this report and are covered in our UK OTC analgesics and cough, cold and flu remedies market report.

Leading confectionery and gum brands covered in this report include Haribo, Maynards Bassetts, Rowntree’s, Swizzels, Skittles, Trebor, Maoam, Tic Tac, Wrigley’s, Hubba Bubba, Mentos and Chupa Chups.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

To learn how to connect with your audience, purchase our full UK Sugar and Gum Confectionery Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Expert Insights from a Food Industry Specialist

This report, written by Richard Caines, a leading food and drink analyst, delivers in-depth commentary and analysis to highlight current trends in the UK sugar and gum confectionery market and add expert context to the numbers.

Sweets and gum sales continued their strong recovery from their 2020 dip in 2022, benefitting from people being out and about more and sweets being seen as a low-cost way to boost your mood during the cost of living crisis. Continued flavour innovation has a key role to play in driving future growth, with more exotic fruit and bakery/dessert flavours warranted, while making sweets feel more special so they are more suited to gifting is an opportunity for brands.

Richard Caines
Principal Analyst, UK Food & Drink Research

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for sugar and gum confectionery
              • Figure 1: Outlook for sugar and gum confectionery, 2023-28
            • The market
              • Volume sweet sales surpassed pre-COVID levels
                • A sharp slowdown in value growth in 2024
                  • Figure 2: Market size and forecast for UK retail value sales of sugar and gum confectionery, 2018-28
                • HFSS product location restrictions introduced
                  • Higher ingredient and energy costs push up confectionery prices
                    • Companies and brands
                      • Haribo strengthens category-leading position
                        • Figure 3: Leading brands’ sales in the UK retail sweets market, 2020/21-2022/23
                      • Wrigley’s dominates gum segment
                        • Leading brands launch non-HFSS variants
                          • Big increase in advertising spend on sweets and gum
                            • Rowntree’s and Haribo the most trusted brands
                              • The consumer
                                • ‘All in moderation’ attitude keeps sweets on the menu
                                  • Figure 4: Overall usage of sweets and gum, 2019-23
                                • Big increases in usage of mints and jelly-style sweets
                                  • Figure 5: Usage of sweets and gum, by type, 2019-23
                                • Breath freshening most likely reason for chewing gum
                                  • Figure 6: Reasons for chewing gum, 2018, 2020 and 2023
                                • Exotic fruit flavours elicit the strongest interest
                                  • Figure 7: Flavours that would encourage the trying of a new sweets product, 2023
                                • Room to make more of gifting in sweets
                                  • Figure 8: Behaviours related to eating/using and buying sweets and gum, 2023
                                • Sweets a low-cost mood boost
                                  • Figure 9: Attitudes towards eating and buying sweets, 2023
                              • Issues and Insights

                                • Position sweets around themes of fun, self-treating and making people feel good
                                  • Sweets a low-cost mood boost
                                    • Imperfect sweets opportunity
                                      • Room to make more of gifting in sweets
                                        • More than seven in 10 would welcome sweets as a gift
                                          • Gift packaging one way to make sweets more special
                                            • Unique flavours and novelty shapes add to gift appeal
                                              • Personalised selections help justify a higher price
                                                • Chewing gum has a role to play in weight management
                                                  • Linking chewing gum to snacking less
                                                    • Functional gums a potential opportunity
                                                      • Get consumers involved in generating new flavours for sweets
                                                        • Flavour innovation central to NPD in sweets
                                                          • Social media campaigns engaging with younger sweets buyers
                                                          • Market Size and Performance

                                                            • Sweets and gum have a good year in 2022
                                                              • Volume sweet sales surpassed pre-COVID levels
                                                                • Higher prices drive double-digit value growth
                                                                  • Figure 10: UK retail sales of sugar and gum confectionery, by value and volume, 2018-23
                                                              • Market Forecast

                                                                • The five-year outlook for sugar and gum confectionery
                                                                  • Figure 11: Outlook for sugar and gum confectionery, 2023-28
                                                                • A sharp slowdown in value growth in 2024
                                                                  • Figure 12: Market size and forecast for UK retail value sales of sugar and gum confectionery, 2018-28
                                                                  • Figure 13: Market size and forecast for UK retail volume sales of sugar and gum confectionery, 2018-28
                                                                • Treating and functional benefits of gum will support sales
                                                                  • Fall in inflation will mean lower value growth
                                                                    • HFSS restrictions likely to have small impact
                                                                      • Fewer younger adults not good news for market
                                                                        • Learnings from the last income squeeze
                                                                          • Figure 14: UK retail value and volume sales of sugar and gum confectionery, 2010-15
                                                                        • Forecast methodology
                                                                        • Market Segmentation

                                                                          • Strong performances for both sweets and gum
                                                                            • Figure 15: UK retail sales of sugar and gum confectionery, by type, by value and volume, 2020-22
                                                                        • Market Drivers

                                                                          • Government measures on HFSS food and drink slow to roll out
                                                                            • HFSS food and drink store location restrictions came into place in October 2022
                                                                              • Sweets and chewing gum fall within the scope of regulations
                                                                                • WHO recommends against use of non-sugar sweeteners
                                                                                  • New rules on the advertising of HFSS food and drink delayed
                                                                                    • Strong consumer interest in healthy eating
                                                                                      • Population changes will bring mixed outcomes for sweets and gum
                                                                                        • Projected decrease in number of young adults
                                                                                          • Fewer younger children but increase in older kids and teenagers
                                                                                            • Ageing population presents a threat
                                                                                              • Figure 16: Trends in the age structure of the UK population, 2016-26
                                                                                            • Inflation will continue to eat into consumer spending power over the course of 2023
                                                                                              • Consumer Prices Index rises to over 10%
                                                                                                • Higher ingredient and energy costs push up confectionery prices
                                                                                                  • Figure 17: Year-on-year consumer price inflation for all food and confectionery products, 2022-23
                                                                                                • Further interest rates increases will hit mortgage-holders
                                                                                                  • Consumer spending power will be curbed
                                                                                                    • Consumers’ financial wellbeing has fallen from the highs of 2021…
                                                                                                      • Figure 18: Household financial wellbeing index, 2016-23
                                                                                                    • …and most people are feeling the effects of price rises
                                                                                                    • Market Share

                                                                                                      • Haribo strengthens category-leading position
                                                                                                          • Figure 19: Leading brands’ sales and shares in the UK sweets market, by value and volume, 2021-23
                                                                                                        • Wrigley’s dominates gum segment
                                                                                                          • Figure 20: Leading brands’ sales and shares in the UK gum market, by value and volume, 2021-23
                                                                                                      • Launch Activity and Innovation

                                                                                                        • Branded products still dominate new launches
                                                                                                          • Figure 21: Share of new product launches in the UK sugar confectionery market, by brand and private label, 2017-23
                                                                                                        • Leading brands launch non-HFSS variants
                                                                                                          • Figure 22: Non-HFSS launches in sugar confectionery, 2022/23
                                                                                                        • Sugar-free sweets also a feature of new launch activity
                                                                                                          • Figure 23: Share of new launches in the UK sugar and gum confectionery market making low/reduced sugar and sugar-free claims, 2017-23
                                                                                                          • Figure 24: Sugar-free launches in sugar confectionery, 2022
                                                                                                        • Flavours and shapes a continuing theme in NPD
                                                                                                          • Haribo launches more new lines
                                                                                                            • Figure 25: New launches from Haribo, 2022/23
                                                                                                          • Mars Wrigley adds Skittles Desserts
                                                                                                            • Gourmet sweet brands launch sweet treat flavours
                                                                                                              • Figure 26: New flavours in gourmet sweets, 2022
                                                                                                            • Sweet products targeting gifting occasions
                                                                                                              • Figure 27: New launches in sugar confectionery for gifting, 2022/23
                                                                                                              • Figure 28: Relaunch for Swizzels’ Love Hearts as Kind Hearts, and Candy Kittens’ Pride 2022 launch, 2022
                                                                                                            • More licensed branded confectionery launched
                                                                                                              • Figure 29: Licensed branded sugar confectionery launches, 2022/23
                                                                                                            • Vegan claims remained prominent in 2022
                                                                                                              • Figure 30: Share of new launches in the UK sugar and gum confectionery market making vegetarian and vegan/no animal ingredients claims, 2018-23
                                                                                                              • Figure 31: New launches in sugar confectionery making vegan/plant-based claims, 2022/23
                                                                                                            • New flavours, plastic-free and functional benefits seen in gum
                                                                                                              • Fruity and sour flavours target younger consumers
                                                                                                                • Plastic-free launches from Nuud, True Gum and Milliways
                                                                                                                  • More functional launches
                                                                                                                    • Figure 32: New launches in gum, 2022/23
                                                                                                                  • Mentos launched in paper bottles
                                                                                                                    • Figure 33: Repackaging of the Mentos Pure Fresh gum range, 2022/23
                                                                                                                • Advertising and Marketing Activity

                                                                                                                  • Big increase in advertising spend on sweets and gum
                                                                                                                    • Figure 34: Total above-the-line, online display and direct mail advertising expenditure on sugar and gum confectionery, by media type, 2019-23
                                                                                                                  • Mars Wrigley the biggest advertiser
                                                                                                                    • Figure 35: Total above-the-line, online display and direct mail advertising expenditure on sugar and gum confectionery, by advertiser, 2019-23
                                                                                                                  • Wrigley’s runs fruit gum flavour vote campaign
                                                                                                                    • Haribo brings families together
                                                                                                                      • Trebor encourages shoppers to ‘unleash their minty confidence’
                                                                                                                        • Werther’s Original focuses on joy from the smallest things
                                                                                                                          • Summer road trips campaign for Maynards Bassetts
                                                                                                                            • Swizzels launches Marvellous Mallows campaign
                                                                                                                              • Nielsen Ad Intel coverage
                                                                                                                              • Brand Research

                                                                                                                                  • Brand map
                                                                                                                                    • Figure 36: Attitudes towards and usage of selected brands, 2023
                                                                                                                                  • Key brand metrics
                                                                                                                                    • Figure 37: Key metrics for selected brands, 2023
                                                                                                                                  • Brand attitudes: Haribo and Rowntree’s top for consistently high quality
                                                                                                                                    • Figure 38: Attitudes, by brand, 2023
                                                                                                                                  • Brand personality: Haribo and Skittles most fun brands
                                                                                                                                    • Figure 39: Brand personality – Macro image, 2023
                                                                                                                                  • Rowntree’s, Maynards Bassetts and Trebor more traditional
                                                                                                                                    • Figure 40: Brand personality – Micro image, 2023
                                                                                                                                • Usage of Sweets and Gum

                                                                                                                                  • ‘All in moderation’ attitude keeps sweets on the menu
                                                                                                                                    • Figure 41: Overall usage of sweets and gum, 2019-23
                                                                                                                                  • Higher proportion of younger people eat sweets and use gum
                                                                                                                                    • Figure 42: Overall usage of sweets and gum, by age, 2023
                                                                                                                                  • Big increases in usage of mints and jelly-style sweets
                                                                                                                                    • Figure 43: Usage of sweets and gum, by type, 2019-23
                                                                                                                                  • Sweets a rare treat for most users
                                                                                                                                    • Figure 44: Frequency of usage of sweets and gum, 2019-23
                                                                                                                                • Reasons for Chewing Gum

                                                                                                                                  • Breath freshening most likely reason for chewing gum
                                                                                                                                    • Stronger messaging needed at point of purchase
                                                                                                                                      • Figure 45: Reasons for chewing gum, 2018, 2020 and 2023
                                                                                                                                    • Showcase gum’s breath freshening benefits on social media
                                                                                                                                      • Other benefits currently undervalued by users
                                                                                                                                        • Only 25% of 16-24 gum users use to clean teeth
                                                                                                                                          • Figure 46: Gum launches from Wrigley’s Extra making dental health claims, 2022/23
                                                                                                                                        • Chewing gum has a role to play in weight management
                                                                                                                                        • Interest in Sweets Flavours

                                                                                                                                          • Exotic fruit flavours elicit the strongest interest
                                                                                                                                            • Figure 47: Flavours that would encourage the trying of a new sweets product, 2023
                                                                                                                                            • Figure 48: Launches in sugar confectionery featuring exotic fruit flavours, 2022
                                                                                                                                          • Bakery/dessert flavours have sweet treat connotations
                                                                                                                                            • Figure 49: Launches in sugar confectionery featuring bakery/dessert flavours, 2022
                                                                                                                                        • Behaviours Related to Eating/Using and Buying Sweets and Gum

                                                                                                                                          • Room to make more of gifting in sweets
                                                                                                                                            • More than seven in 10 would welcome sweets as a gift
                                                                                                                                              • Figure 50: Behaviours related to eating/using and buying sweets and gum, 2023
                                                                                                                                            • Gift packaging one way to make sweets more special
                                                                                                                                              • Figure 51: New launches in sugar confectionery in gift packaging, 2022/23
                                                                                                                                            • Unique flavours and novelty shapes add to gift appeal
                                                                                                                                              • Personalised selections help justify a higher price
                                                                                                                                                • Need for brands to offer a variety of pack sizes
                                                                                                                                                  • Large bags of sweets too much for four in 10 sweet eaters and buyers
                                                                                                                                                    • Room for more calorie-counted single-serve packs
                                                                                                                                                      • Figure 52: New launches in sugar confectionery in calorie-counted single-serve packs, 2022/23
                                                                                                                                                    • Strong interest in gum made from all-natural ingredients
                                                                                                                                                      • A third of users willing to pay a premium
                                                                                                                                                        • Few gums made from all-natural ingredients
                                                                                                                                                        • Attitudes towards Eating and Buying Sweets

                                                                                                                                                          • Sweets a low-cost mood boost
                                                                                                                                                            • Figure 53: Attitudes towards eating and buying sweets, 2023
                                                                                                                                                          • Imperfect sweets opportunity
                                                                                                                                                            • Get consumers involved in generating new flavours for sweets
                                                                                                                                                              • Flavour innovation central to NPD in sweets
                                                                                                                                                                • Figure 54: Cadbury Dairy Milk Inventor new flavour launches, 2021
                                                                                                                                                              • Social media campaigns engaging with younger sweets buyers
                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                  • Abbreviations
                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                      • Market forecast and prediction intervals
                                                                                                                                                                        • Figure 55: Market forecast and prediction intervals for UK value sales of sugar and gum confectionery, 2023-28
                                                                                                                                                                        • Figure 56: Market forecast and prediction intervals for UK volume sales of sugar and gum confectionery, 2023-28
                                                                                                                                                                      • Market drivers and assumptions
                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                        • Appendix – Market Share

                                                                                                                                                                            • Figure 57: Leading manufacturers’ sales and shares in the UK sweets market, by value and volume, 2021-23
                                                                                                                                                                            • Figure 58: Leading manufacturers’ sales and shares in the UK gum market, by value and volume, 2021-23
                                                                                                                                                                        • Appendix – Launch Activity and Innovation

                                                                                                                                                                            • Figure 59: Share of new launches in sugar and gum confectionery, by sub-category, 2018-23
                                                                                                                                                                            • Figure 60: Share of new launches in sugar and gum confectionery, by claim, 2018-23
                                                                                                                                                                            • Figure 61: Share of new launches in sugar and gum confectionery, by branded and private label, 2018-23
                                                                                                                                                                            • Figure 62: Share of new launches in sugar and gum confectionery, by flavour component, 2018-23

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