2021
9
UK Summer Leisure Outlook Market Report 2021
2021-08-12T04:10:44+01:00
OX1049551
2195
141418
[{"name":"Leisure Time","url":"https:\/\/store.mintel.com\/industries\/leisure-time"}]
Report
en_GB
“Consumer participation in leisure activities is at the highest level measured since the start of the pandemic, however things are far from back to normal as many people remain hesitant…

UK Summer Leisure Outlook Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the UK Summer Leisure Outlook market, including the behaviours, preferences and habits of the consumer.

In the month to July 2021 participation in virtually all leisure activities was higher than in the month to October 2020 or January 2021. However, despite the uptick, participation in activities such as visiting pubs and restaurants is still well below pre-COVID levels. Consumer wariness over the virus will continue to effect the summer leisure market and the summer leisure travel industry.

Competitive socialising was a popular form of entertainment amongst those taking part in these events prior to the pandemic, and was a sector gaining significant momentum. As some consumers meet up in groups for the first time for summer leisure activities, healthy competition could help people to overcome social anxiety. With landlords grappling with empty retail units, there is an opportunity for these to be transformed into leisure venues and operators are likely to be in a strong position to secure cheaper rents.

21% of consumers took part in a competitive socialising game, such as crazy golf or tenpin bowling, in the month to July 2021, rising to 53% of 18-24s. Meanwhile a third of those taking part in a competitive socialising activity during the month hope to do so again more often in the month following July 2021.

Read on to discover more details or take a look at all of our UK Leisure market research.

Quickly understand

  • Recent leisure activity participation.
  • Changes to leisure activity participation.
  • How COVID-19 will shape consumer’s leisure habits.

Expert analysis from a specialist in the field

This report, written by Paul Davies, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumer participation in leisure activities is at the highest level measured since the start of the pandemic, however things are far from back to normal as many people remain hesitant about visiting venues or attending events. Despite this, there is good reason for optimism as consumers who feel ready to take part in leisure activities plan to ramp up their activity now more restrictions have been relaxed

Paul Davies
Category Director – Leisure, Travel and Foodservice

Table of Contents

  1. Key Takeaways

    • The road to recovery has begun, but things are far from back to normal
    • Competitive socialising can break the ice
    • Takeaway food bubble is yet to burst
  2. Recent Leisure Activity Participation

    • Consumers return to restaurants, but takeaways remain popular
      • Figure 1: Participation in leisure activities in the last month, 2021
    • Over-45s remain cautious about visiting pubs
      • Figure 2: Participation in going to the pub for a meal in the last month, 2019 and 2021
    • Competitive socialising can break the ice
  3. Changes to Leisure Activity Participation

    • Participation in eating out still some way behind pre-pandemic levels
      • Figure 3: Participation in food and drink-related leisure activities in the last month, 2019-21
    • Prioritisation of health and fitness means gyms will recover faster
      • Figure 4: Participation in non-food and drink-related leisure activities in the last month, 2019-21
  4. Intentions to Participate in Leisure Activities

    • Consumers intend to ramp up leisure activity this summer
      • Figure 5: Anticipated frequency of participation in food and drink related leisure activities amongst visitors, 2020-21
    • Pent-up demand for live experiences will finally be released
      • Figure 6: Anticipated frequency of participation in non-food and drink related leisure activities amongst visitors, 2020-21
  5. How COVID-19 Will Shape Consumers’ Leisure Habits

    • Wellbeing still high on consumers’ agenda
      • Figure 7: Activities COVID-19 has made consumers more interested in, 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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*databooks not available with UK B2B Industry reports.

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