2021
9
UK Suncare Market Report 2021
2021-12-18T03:08:52+00:00
OX1049081
2195
146379
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Report
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“The easing of international travel restrictions and surge in staycations have supported the recovery of suncare in 2021. However, the pandemic has highlighted the category’s dependence on overseas holidays and…

UK Suncare Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Suncare market report identifies consumer attitudes towards sun protection, suncare market value aftersun and sunless tanning, purchasing sun protection, and usage of self tanning products in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Suncare market in the UK. 

Current Market Landscape

Suncare is estimated to see significant recovery in 2021 after a challenging year in 2020; boosted by the return of international travel, social occasions, a surge in staycations and renewed wellness priorities. The category is expected to recover to pre-pandemic levels by 2024, should there be no further disruption.

  • 61% of users claim it is difficult to know the difference between a chemical and mineral suncare product
  • The category is predicted to grow by an estimated 21.1% in value to £228.5 million
  • Capital spending declined by a cumulative 23% between 2017 and 2019.

Chemical sun protection is hindered by negative perceptions within the category. However, consumers claiming that it’s difficult to tell the difference between chemical and mineral suncare products. This indicates that whilst users may wish to avoid chemical sun protection, they are struggling to do so through challenges around differentiation, indicating the need for greater support in shopping in the category.

Future Market Trends in Suncare 

A threat within the category remains its dependence on international travel and domestic weather conditions, with a mixed weather picture in the UK in summer 2021 hindering recovery. If misconceptions persist that suncare is not necessary during cooler months, or more generally when in the UK, long-term growth within the category will be limited.

Education around specifications, such as UV or SPF rating, within suncare as well as the need for everyday use of sun protection presents a real opportunity for the category. As consumers become more aware of when to apply products and what to look out for in terms of rating measurements on suncare products, they are more likely to understand the benefits of usage and become more engaged with the category.

Read on to discover more details or take a look at all of our UK Suncare market research.

Quickly understand

  • The impact of COVID-19 on sun protection, aftersun and sunless tanning
  • Usage and purchase of sun protection and aftersun the last 12 months
  • Interest in sun protection innovation, and attitudes towards sun protection products
  • Usage of sunless tanning products in the last 12 months and barriers to usage.

Covered in this report

Products: Sun protection products (UVA/UVB Protection), aftersun products, sunless and self tanning products.

Brands: NIVEA, Garnier, Riemann, Hawaiian Tropic, Childs Farm, Bondi Sands, St Moriz, Rimmel, Dove, Tanologist, Boots, ASDA, Wilko, John Lewis & Partners, Caudalie, SeaScreen, Jane Iredale, La Roche-Posay, Clarins, Skin79, Cosmosun, L’Oréal, Kosé, Beiersdorf, Coty, Grace & Fire, Iredale Mineral Cosmetics, Crea Costmetics, Walgreens Boots Alliance, Soleil Toujours, Janssen Cosmetics, Scientia, James Read, Morphe Faux Show, Green People Cha Vøhtz, Rodial, We Are Luxe, UBeauty Global, Sculpted by Animee Connolly Cosmetics, Australian Glow, Skinny Tan, PZ Cussons, Isle of Paradise

Expert analysis from a specialist in the field

This report, written by Maddie Malone, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The easing of international travel restrictions and surge in staycations have supported the recovery of suncare in 2021. However, the pandemic has highlighted the category’s dependence on overseas holidays and domestic weather conditions. As consumers simplify their BPC routines, the category also faces threats from adjacent categories where NPD in facial skincare and makeup containing SPF offer consumers an alternative. Brands have blurred the lines with other categories in 2021, calling out active ingredients with skincare benefits, as well as innovating in format. As consumers increasingly think about eco-ethical credentials when buying, suncare brands can focus such claims, especially ocean-friendly claims which are the highest interest area for consumers.

Maddie Malone
Beauty and Personal Care Analyst

Table of Contents

  1. Overview

    • Key issues covered in this report
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on suncare
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on suncare, 2021
    • The market
    • Suncare set to see recovery in 2021
      • Figure 2: Market size and forecast for suncare, 2016-26
    • Price and convenience drive channel choice
    • Companies and brands
    • NPD in self-tan blurs the line with skincare
      • Figure 3: New product development in the sun protection, aftersun and self-tan category, by sub-category, 2018- 2021
    • Advertising supports brands in sun protection and aftersun
      • Figure 4: Retail value sales of mass-market sun protection and aftersun products, by brand, 2021
    • Brand visibility boosts value in self-tan
      • Figure 5: Retail value sales of mass-market self-tan products, by brand, 2021
    • The consumer
    • Make sun protection fun to drive daily usage
      • Figure 6: Usage of suncare products in the last 12 months, 2019, 2020 and 2021
    • Personalise the sun protection path-to-purchase
      • Figure 7: Purchase of suncare products, 2021
    • Ocean-friendly priorities are top of mind
      • Figure 8: Interest in suncare products, 2021
    • Lead with UVA star protection
      • Figure 9: Attitudes towards suncare products, 2021
    • Ease concerns with fun-to-apply products for kids
      • Figure 10: Parents’ attitudes towards suncare usage, 2021
    • Sunless tanning usage returns in 2021
      • Figure 11: Sunless tanning products and services used in the last 12 months, 2019, 2020 and 2021
    • Innovate for non-occasions in self-tan
      • Figure 12: Barriers to using sunless tanning products, 2021
  3. Issues and Insights

    • Shift reliance from holidays and occasions
    • Blurring of boundaries with other categories could be a threat
    • Inclusivity agenda is making brands stand out
    • Lead with science and expertise to drive engagement
  4. Market Size and Performance

    • The impact of COVID-19 on suncare
      • Figure 13: Short-, medium- and long-term impact of COVID-19 on suncare, 2021
    • COVID-19 accelerated existing challenges in suncare
      • Figure 14: UK retail value sales of mass-market suncare products, 2016-26
  5. Market Forecast

    • Innovation can drive long-term growth
      • Figure 15: Retail value sales forecast for mass-market suncare products, 2016-26
    • Suncare proved resilient during the last recession
      • Figure 16: Retail value sales of mass-market suncare products, 2007-17
    • Market drivers and assumptions
      • Figure 17: Key drivers affecting Mintel’s market forecast, 2017-26
    • Forecast methodology
  6. COVID-19 Scenario Performance

    • Mintel’s approach to predicting the impact of COVID-19
    • Fundamental differences in how COVID-19 is affecting consumer markets
    • Extended disruption would significantly impact suncare
      • Figure 18: COVID-19 scenario forecasts, 2016-2026
    • Rapid recovery scenario nears central forecast
    • COVID-19 market disruption: risks and outcomes
      • Figure 19: Summary of Mintel scenario expectations and the impact on the suncare market, 2021
  7. Market Segmentation

    • Sun protection shows strongest recovery in 2021
      • Figure 20: Retail value sales of mass-market suncare products, by segment, 2019-21
    • Aftersun faces continued challenges
    • Return of occasions boosts sunless tanning
  8. Channels to Market

    • Health & Beauty retailers drive sales through convenience
      • Figure 21: Retail value share of consumer expenditure on mass-market suncare products, 2019-21
    • Grocers continue to benefit from own-label ranges
    • Innovation will support online and department stores
  9. Market Drivers

    • Decline in holidays hinders usage occasions
      • Figure 22: Change in spend on holidays compared to before the COVID-19 outbreak, 2020–2021
    • GDP should reach pre-pandemic levels by the end of Q1 2022
      • Figure 23: Key economic data, 2020-26
    • Rising inflation causes concern for those struggling
      • Figure 24: Consumer concerns over cost-of-living changes, 2021
    • Cater for simplified routines in BPC
      • Figure 25: Planned changes to beauty/grooming routines once COVID-19/coronavirus is no longer a concern, 2021
    • The UK sees mixed weather in Summer 2021
  10. Market Share

    • Advertising momentum benefits NIVEA
      • Figure 26: Retail value sales of mass-market sun protection and aftersun products, by brand, 2020-2021
    • Eco-ethical focus supports Garnier’s recovery
      • Figure 27: Garnier, Eco-Designed Protection Lotion SPF 30, 2021
    • Parent’s focus on sun protection supports Childs Farm’s recovery
    • Brand visibility supports recovery in self-tan
      • Figure 28: Retail value sales of mass-market self-tan products, by brand, 2020-2021
    • Rimmel faces continued challenges in self-tan
  11. Launch Activity and Innovation

    • Opportunity for aftersun innovation
      • Figure 29: New product development in the sun protection and aftersun category, by sub-category, 2018-21
      • Figure 30: Caudalie, Tan Prolonging After-Sun Lotion, 2021
    • Sustainability concerns increasingly drive NPD in sun protection
      • Figure 31: Top 10 claims in the sun protection and aftersun category (based on leading claims in 2021), 2019-21
      • Figure 32: Examples of NPD in suncare with sustainability claims, 2021
    • New products in sun protection focus on PA+ messaging
      • Figure 33: New product development in the sun protection and aftersun category, by launch type, 2018-21
      • Figure 34: Examples of NPD in sun protection featuring PA rating, 2021
    • Cosmopolitan magazine ventures into suncare
      • Figure 35: CosmoSun, By Cosmopolitan magazine, 2021
    • L’Oréal leads NPD in sun protection
      • Figure 36: New product development in the sun protection and aftersun category, by ultimate company, 2021
    • Sunless tanning sees new innovation
      • Figure 37: New product development in the self-tanning category, by launch type, 2018-2021
    • NPD in sunless tanning products aligns with skincare trends
      • Figure 38: Top 10 claims in the self-tanning category (based on leading claims in 2020), 2019-2021
      • Figure 39: Examples of NPD in self-tanning products with added ingredients, 2021
    • NPD in easy-to-apply sunless tanning
      • Figure 40: Examples of NPD in self-tanning products featuring ease-of-use claims, 2021
    • Bondi Sands drives NPD in 2021
      • Figure 41: New product development in the self-tanning category, by ultimate company, 2021
      • Figure 42: Bondi Sands pure range, 2021
    • Isle of Paradise innovates in format and transparency
      • Figure 43: New self-tan launches from isle of paradise, 2021
  12. Advertising and Marketing Activity

    • Suncare advertising challenges persist
      • Figure 44: Total above-the-line, online display and direct mail advertising expenditure on suncare, 2019-2021
    • Channel shift continues
      • Figure 45: Total above-the-line, online display and direct mail advertising expenditure on suncare, by media type, 2018-2021
    • Garnier partners with National Geographic
      • Figure 46: Garnier live greener campaign with national geographic, 2021
    • St. Moriz uses TV to showcase racial inclusivity
    • Bondi Sands drives advertising spend in 2020
      • Figure 47: Total above-the-line, online display and direct mail advertising expenditure on suncare, by advertiser, 2020
    • Escentual and Caroline Hirons partner to end #SunPoverty
    • St. Tropez partnership demonstrates body inclusivity
      • Figure 48: St. Tropez X Ashley Graham, You Set The Tone Campaign, 2021
    • Nielsen Ad Intel coverage
  13. Brand Research

    • Brand map
      • Figure 49: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 50: Key metrics for selected brands, 2021
    • Brand attitudes: St. Tropez stands out for quality
      • Figure 51: Attitudes, by brand, 2021
    • Brand personality: Ultrasun and P20 benefit from ethical perceptions
      • Figure 52: Brand personality – macro image, 2021
    • La Roche-Posay is viewed as innovative
      • Figure 53: Brand personality – micro image, 2021
    • Brand analysis
    • La Roche-Posay boasts high quality perceptions
    • St. Tropez battles with overhyped associations
    • P20 benefits from high levels of trust
    • Solait by Superdrug stands out for value
    • Tan-Luxe is viewed as youthful
    • Ultrasun viewed as caring about users’ health and wellbeing
  14. Sun Protection and Aftersun Usage

    • Make sun protection fun to drive daily usage
      • Figure 54: Usage of suncare products in the last 12 months, 2019, 2020 and 2021
    • Broaden the benefits of aftersun
    • Increase routines with dual packs
      • Figure 55: Repertoire of suncare products used in the last 12 months, 2021
    • Engage teens using TikTok
  15. Purchase of Sun Protection Products

    • Personalisation can encourage trading-up
      • Figure 56: Purchase of suncare products, 2021
    • Alter positioning to tap into gifting
  16. Interest in Sun Protection Innovations

    • Ocean-friendly priorities are important in sun protection
      • Figure 57: Interest in suncare products, 2021
    • Offer more than just SPF in sun protection
      • Figure 58: Interest in suncare products with active skincare ingredients or that protect the skin microbiome, by age, 2021
    • Target men with suncare designed for exercise
    • Innovate in products that complement adjacent BPC categories
    • Expand ranges suited for all skin tones
    • Drive suncare repertories through fragrance
  17. Attitudes towards Sun Protection Products

    • Lead with UVA star protection
      • Figure 59: Attitudes towards suncare products, 2021
    • Extend understanding around SPF level
    • Target men in campaigns
    • Challenge perceptions of chemical sunscreens
    • Ensure suncare ranges cater for all
      • Figure 60: Agreement that there should be more suncare products for darker skin tones, by age 2021
    • Mass-market brands can innovate in eco-friendly solutions
  18. Parents’ Attitudes towards Sun Protection Products

    • Educate parents around usage
      • Figure 61: Parents’ attitudes towards suncare usage, 2021
    • Ease concerns with fun-to-apply products
      • Figure 62: Soltan, Learn to Reapply UV Detection Stickers, 2021
    • Drive trust with ingredient transparency
  19. Sunless Tanning Usage

    • Self-tan usage returns in 2021
      • Figure 63: Sunless tanning products and services used in the last 12 months, 2019, 2020 and 2021
    • Keep note of TikTok trends to appeal to those aged 16-34
      • Figure 64: Usage of sunless tanning products and services, by age, 2021
    • Create self-tan products for mature skin
  20. Barriers to Using Sunless Tanning Products

    • Innovate for non-occasions
      • Figure 65: Barriers to using sunless tanning products, 2021
      • Figure 66: Isle of Paradise Night Glow Self-Tan Face Mist, 2021
    • Ease worries with application support
  21. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
  22. Appendix – Market Size and Forecast

    • Market forecast and prediction intervals
      • Figure 67: UK retail value sales of suncare, 2016–2026
    • Market drivers and assumptions
      • Figure 68: Key drivers affecting Mintel’s market forecast, 2017-26)
    • Forecast methodology
  23. Appendix: COVID Scenario Performance Methodology and Assumptions

    • Scenario performance
      • Figure 69: COVID-19 scenario forecasts for suncare, 2016-2026
    • Rapid COVID recovery, central and extended COVID disruption scenarios outline
    • Scenario methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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